The Maya proposition


A visualisation of customers' tastes,
derived from effective customer engagement

  • Links internal behaviour data to external data, from Crayon's partner data
  • Links to social media, partner audiences. Across verticals for customer acquisition
  • Integrates with data marts, campaign and marketing
    automation systems
  • Auto updates with real time data feeds
  • Supports life-cycle and life-stage based analytics models



Plugs-in to an enterprise's digital assets to create digital storefronts. Enterprises can then deliver personalised choices to their customers real time, all based on their taste.Can integrate with digital fulfillment and payment systems

Spaces is available on both web and mobile

  • A Standard API to work with enterprises' digital assets
  • Widgets for rapid deployment
  • A bot
  • White labelled Apps

Private Marketplace

Connects merchants with consumers via an enterprise's reach. Enables dynamic targeting of enterprise customers by participating merchants. Allows enterprises to find customers who have affinity for different merchants. And view the potential to acquire new merchants

  • Onboard new merchants and aggregators
  • Integrate with campaign management workflows
  • Evaluate performance of current offers and merchants
  • Allow customer targeting based on tastes and merchants. By both enterprises and merchants.
  • Commerce Studio workbench includes enterprise and merchant facing applications. Allows them to set up a private marketplace