New age banking. Personal. Digital. Transformational.

Maya uses taste-led personalization to turbo-boost the effectiveness of a bank's customer engagement. A unique combination of internal customer data and Crayon's external TasteGraphTM. Real time digital enablement and ready-to-serve personalised offers. Anywhere. Anytime.

Maya delivers powerful results in four key areas - Higher cross-category and in-category spends. Activation of inactive customers. Increase in cross border spends. Optimised merchant networks. And most of all, the confidence to say #iknowwhatmycustomerswant

Enrich data-led personalisation with Maya

Tried and tested campaigns. Specific hypothesis. Global players.

3 x lift over traditional analytics

3x spends across new and cross category choices

3 times better overall response over traditional campaigns