Crayon Data saw 3X growth last year, expects similar growth in future

Six-year-old artificial intelligence based data personalization firm Crayon Data said it had grown 3x last year and expected this hyper growth to continue over the next few years. “The growth has been in both revenue and the number of clients, and we expect to double the number of clients and revenue in the next year,” said founder Suresh Shankar. While declining to share current numbers, he said that the aim…

Read More

Life @Crayon – Muthukumaran

  1) How long have you been at Crayon? I’ve been a part of the Crayon family for so long that I’m not sure about the exact number. But if I were to estimate, then the answer would probably be around 5 years. 2) What do you do at Crayon? You’ll usually find me chatting with colleagues, playing carrom and roaming around the office, when I’m not making videos or…

Read More

Young ‘uns on a mission @ Crayon

We’re constantly being blown away by some of our younger Crayons. A few weeks ago, a triumvirate of Crayons gave us a demo. In a room filled with their peers and seniors, they presented a cool solution to an age-old, tedious but necessary process – client reports. In fact, they gave the entire flow a complete facelift and presented a dashboard that blew us all away. What’s extra special about…

Read More

Life @Crayon – Krishnakumar

  1. How long have you been at Crayon? It’s been around 5 years. Joined here on June 12th, 2013.   2.What do you do at Crayon? I don’t know exactly. If anyone has any clue, please do let me know. For now, I am working for the product team, and playing with the data.   3.What’s your average day like? The day mostly goes like this – analyzing, coding,…

Read More

Here’s why Chennai is the SAAS capital of India

Chennai is a city which has always been steeped in tradition. It’s a city where conventional business models have been tried and tested time and time again. And the organisations adopting these models were quite happy with the way things were. But that is not the reality of today. There is a new kind of buzz emerging from the tech community in the city. And that energy comes from a…

Read More

5 Machine Learning and AI podcasts you should listen to

Earlier, I’d written an article on a couple of podcasts for those interested in learning about data science and analytics. And while data science is still a relevant and booming industry today, the tech world has since then moved onto other things – artificial intelligence. AI and machine learning are one of the fastest growing fields. Not only in terms of research and development, but also in terms of entrepreneurship.…

Read More

5 podcasts that make learning Data Science and Analytics a lot more fun

You don’t have time to read anymore. You’re too busy to attend short courses or take online classes. But you really want to learn about the tech and corporate world’s latest buzzwords – data science and analytics. For someone who isn’t a numbers geek or hasn’t studied the mysteries of Mathematics or statistics earlier, it’s pretty hard to grasp the basic concepts of data science on your own. So, what…

Read More

Life @Crayon – Smruthi kilari

1) How long have you been at Crayon? It’s been about 1 year and 3 months. 2) What do you do at Crayon? Data mining and client delivery. But basically, everything data. 3) What’s your average day like? Every day is a new challenge. It’s full of regular campaigns, adhoc analysis, data modelling and client management. 4) What’s your favorite Crayon memory? There are numerous memories I can think of.…

Read More

Why we really love our new office – Anissa Wong on our #NewDigs

What is a startup like ours to do, when we have big plans but no money?  We mind every penny we spend. First and foremost, we invest in people. Then infrastructure and tools. Then marketing and business development.  And then way down the list, the office space. Why was the actual office space the least of our priorities? We noticed that people are rather tolerant of a less-than-perfect environment, as…

Read More

How Artificial Intelligence is changing the face of Marketing

Have you, as a marketer, sat back and thought about how much energy you expend in identifying keywords, creating blog rollout plans, personalizing content for marketing, creating all those social posts and overall formulating content strategies? Now, step back and imagine if a lot of these activities were performed by machines, and all you had to do was actually enhance and optimize these activities. Or simply be the thought and…

Read More