Say goodbye to boring, automated tele-conversations

Panic! One can’t truly appreciate the sense of this word, until you realize you have misplaced your wallet that has your credit cards! So, you frantically call home or office just to check whether you have left your wallet over there. And you finally realize that you have lost your wallet. That is when the moment of panic steps in! Someone may now have access to your credit and debit…

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Note to banks: say “hello” to big data or “goodbye” to your customers

Originally appeared on Analytics Mag. What is the most difficult task for a bank? Acquiring customers? Retaining customers? Growing share of customer wallet? No. Being customer centric is the most difficult task for any bank. But why is being customer centric so important? The answer is simple. A customer who is better engaged is easy to retain, easy to acquire and easy to do business with. So, how can a…

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Personalization: Just do it. But don’t overdo it

We, as customers have always wanted personalized services, whether we are buying something from a store or checking into a hotel for a stay. Services that satisfy our unique taste would make our life easier and save a lot of time. Apparently, companies have begun to accept the fact that personalization is very important to gain competitive advantage. The E-consultancy and Monetate survey affirms the same. The problem is that…

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