The misery of choice and the pressing need for travel curation

Japan’s iconic Sakura season. We were all really excited about our trip to the land of spiritual awakening. Who wouldn’t be? It all sounded like a dream come true, until we realised the burden of planning a trip, from beginning-to-end! As 3 women travellers taking our first long vacation together, we didn’t realise the kind of elaborate planning that goes into choosing destinations to visit, picking places of interest that…

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A poem on Crayon’s Data Factory

For years, big data has been one of the hottest buzzwords across all industries. Big data is the term used to describe the process of analyzing complex data sets to discover information that can help make better decisions or find certain patterns that were previously unknown. At Crayon, we have a framework that cleans, transforms, and processes big data using technologies like Amazon Server’s,  HDFS, Hive, Pig, and Spark. This…

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Big data and the entreprise: A new normal for enterprise architecture

The rise of big data systems is primarily driven by web based application paradigms for the B2C market. The growth of B2B solutions delivered through web based application models is driving a few shifts in enterprise architecture. It is as much about the convergence of two different approaches, as it is about the conflict in basic conceptual models. The web architecture model drives popular web based applications in the B2C…

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How content marketing can empower sales teams

Although content has been an important and growing part of any marketing strategy for years, it is often overlooked, especially when it comes to sales. Sales and marketing alignment is key for a company’s growth, yet it remains to be one of the most common challenges. In the search for alignment between these two departments, content can play a key role in creating an effective sales and marketing machine. Still…

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Unbundling design for innovation in Big Data

“At Crayon, the visual design always took precedence over the systems design. This is because the experience-centric systems place a premium on user experience over the backend systems efficiency. During the early decades of my professional career, I have been trained as a critical systems designer in the domain of real-time systems, and mostly in highly regulated industries like avionics and communications. As a young developer, I have always been…

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Expert interview with Ron Shevlin about the role of big data in banking

I recently interviewed Ron Shevlin, Director of Research at Cornerstone advisors, for Big data made simple, Crayon’s big data information portal. We talked about a wide range of subjects, from how banks need to use the data they have at hand, to their business models, his opinions on the views shared by his peers, and how he thinks the battle between Fintechs and Banks is finally going to play out.…

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#DataMeetsDesign: the DNA of future corporate success

We live in a world of rapidly exploding tech trends. A big data world. A mobile-first world. The collision of big data and mobile creates a unique challenge of contrasts. In such a world, #DataMeetsDesign is the biggest challenge, and the biggest opportunity. Why? Take big data. In an era where data is expanding exponentially, humans are plagued with an overwhelming number of choices. Through a tech lens, reduction is…

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“Banks have to upgrade themselves, or risk being burnt to the ground” – an interview with banking expert JP Nicols

I recently interviewed JP Nicols, the co-founder of bank innovators council, for Big data made simple(Crayon’s big data content hub). It was truly an honor to have the opportunity to speak to, and learn from, one of the most influential voices in banking. We talked about a wide range of subjects, from innovation in banking and the need of the hour being personalization, to his own business interests and the…

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