datafactory

A poem on Crayon’s Data Factory

For years, big data has been one of the hottest buzzwords across all industries. Big data is the term used to describe the process of analyzing complex data sets to discover information that can help make better decisions or find certain patterns that were previously unknown. At Crayon, we have a framework that cleans, transforms, […]

marketing

How content marketing can empower sales teams

Although content has been an important and growing part of any marketing strategy for years, it is often overlooked, especially when it comes to sales. Sales and marketing alignment is key for a company’s growth, yet it remains to be one of the most common challenges. In the search for alignment between these two departments, […]

Unbundling design for innovation in Big Data

“At Crayon, the visual design always took precedence over the systems design. This is because the experience-centric systems place a premium on user experience over the backend systems efficiency. During the early decades of my professional career, I have been trained as a critical systems designer in the domain of real-time systems, and mostly in […]