Choice and new consumer: (Article 2 in a series of 5)

The Misery of Choosing   In my last post, we talked about the growing importance of two concepts that are radically changing consumer marketing practices: The Choice Equation and the Influence Mix. The influence mix { D = f(P+M+O)}, captures the forces behind a consumer purchase decision by looking at her prior preferences and experiences […]

Can Fintechs take banks to the edge of innovation?

his post was written by a guest author Banks. When was the last time you associated the words “innovation”, “forward thinking”, “futuristic” etc. with them? I would say “never!” Banks are generally thought as being traditional and conservative. But the future isn’t any of these. It is fast, shiny and rocketing away at scary speeds, […]

10 data science and big data experts to follow on Twitter

Twitter is a great source of information, and lets you quickly scan your feed and engage with content that intrigues you. Even though this eliminates a lot of unnecessary noise, you need to follow the right people, if you are on a constant lookout for great information. In no particular order, here are 10 data […]

Crayon’s Business Interest Graph: How does it work?

Crayon’s SimplerChoices Business Interest Graph (BIG) is a B2B application that identifies a company’s business interests, needs and most relevant market opportunities with external data and events. It combines deep insights on companies, markets and key events to revolutionize enterprise sales and marketing. The Interest Graph can identify qualified leads by matching a “Map of […]