datafactory

A poem on Crayon’s Data Factory

For years, big data has been one of the hottest buzzwords across all industries. Big data is the term used to describe the process of analyzing complex data sets to discover information that can help make better decisions or find certain patterns that were previously unknown. At Crayon, we have a framework that cleans, transforms, […]

Choice and new consumer:
(Article 2 in a series of 5)

The Misery of Choosing   In my last post, we talked about the growing importance of two concepts that are radically changing consumer marketing practices: The Choice Equation and the Influence Mix. The influence mix { D = f(P+M+O)}, captures the forces behind a consumer purchase decision by looking at her prior preferences and experiences […]

interviews-with-five-big-data-experts

The Masters of Big Data – Interviews with five big data experts in banking

For decades now, banks have been able to retain their customers through traditional channels. However, recent shifts in the industry are threatening this historically stable customer base. Today’s consumer is used to engaging with retailers and expects his needs to be anticipated across services. And so, they expect similar responsiveness from their banks. The potential […]

I don’t think there are many banks that value human experience” – in conversation with Tim Kobe, the iconic designer behind the original Apple Stores.

  Manu: Tell us a little about yourself, outside of the information that is publicly available online? Tim:  I am from California. I got started in business 25 years ago. I studied Bachelor of Science, environmental design at art center college of design, at Pasadena. I am still a member of the board of trustees there. […]