Choice and new consumer:
(Article 2 in a series of 5)

The Misery of Choosing   In my last post, we talked about the growing importance of two concepts that are radically changing consumer marketing practices: The Choice Equation and the Influence Mix. The influence mix { D = f(P+M+O)}, captures the forces behind a consumer purchase decision by looking at her prior preferences and experiences […]

Two powerful concepts that define today’s new consumer: Influence Mix and Choice Equation

Today, there’s a lot of buzz around a few words. Data: the big, the small, the relevant. Social media, contextual marketing, going viral, and influencers. Digital advertising, mobile first, e-commerce. Everyone splashes around in the shallow end of tech trends. They convince themselves that they are swimming in the deep waters of fundamental changes in […]

A Taste of Choice: Building a Taste Graph

This is the second part of Vijaya Kumar Ivaturi’s earlier post Big data analytics – Not just a matter of scale. “It is in the above context that the recent advances in recommender systems need to be viewed. The use of graph based systems for solving social and information affinity problems is a case in […]

The Death of Search

Some 16 odd years ago, Google made search engines famous and ubiquitous. It’s sell-by date has come. Think about it. Search was the greatest thing in the world because it achieved Google’s wonderful vison of ‘organising the world’s information’. But now… what is the point of a million results, give or take a billion. Who […]