Mashreq Bank wins at Seamless Awards, 2018!

  Mashreq Bank, our client in the UAE, true to their tagline of “we make it possible” – have made it possible! Mashreq has won at the Seamless Awards, 2018, in the category of DIGITAL TRANSFORMATION AND INNOVATION OF THE YEAR – B2C. The awards are the Middle East’s most coveted tech awards in finance and retail. This award category recognises brands that have most successfully re-engineered and re-energised their…

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Infosys co-founder Kris Gopalakrishnan invests in big data startup Crayon Data

Appeared on The Economic Times BENGALURU: Singapore and Chennai-based big data company Crayon Data has received an undisclosed investment from InfosysBSE 3.06 % cofounder Senapathy (Kris) Gopalakrishnan. The investment is part of Crayon’s Series A2 round of funding. Previous investors include Jungle Ventures, Tata Sons chairman emeritus Ratan Tata, Mitsui & Co, and a host of angels. The investment will be used to enhance Maya, its flagship product, and expand the…

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Hotels using Big Data to understand customer choices – an interview with Vikram Rao, CEO, Crayon Data

New Delhi, June 28, 2017: The Hotel Times: What relevance does big data hold in the hotel industry? Vikram Rao: Every hotel is a gateway to a city. The experience of a city is intrinsically linked to the experience a guest has at the hotel they choose. Being in the services industry, it is imperative that hotels understand their customers’ preferences. Big data technology companies like Crayon Data, can provide hotels…

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Manual for Indian Start-ups: A book to help start-ups find their way around

What started off as an exercise to draw up a tool-kit for entrepreneurs as part of the CII national council on innovation and entrepreneurship, got transformed into a handy manual for start-ups in India, using Indian examples and the local context. The Manual for Indian Start-ups: Tools to start and scale-up your new venture is, in the words of two of its authors – Vijaya Kumar Ivaturi, popularly referred to…

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Crayon Data in the list of top 10 leading analytics solution providers in Singapore

Singapore’s government agencies are increasingly investing in data, infrastructure, and big data talents. Of late, the island country also undertook an initiative to form a consortium of researchers and think tanks to become the world’s first Smart Nation.  The move will improve the adoption of analytics in the country, and help the country transform public sectors such as transport, health, business productivity among other areas. Reports suggest that the analytics…

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Working for a mission, not a boss: Interview with Suresh Shankar

I had a brilliant opportunity to interview Suresh V. Shankar, founder of Crayon, at Slush Singapore 2016. At the conference, he spoke about his experience—and the difficulties he faced—as an entrepreneur. He also talked about how he overcame them. Suresh sold his previous company, RedPill Solutions, to IBM in 2009. However, his entrepreneurial journey did not end there. He went on to start a new company, Crayon, with the goal…

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IITs revoke ban on big data company Crayon Data

NEW DELHI: All IITs (Indian Institutes of Technology) Placement Committee (AIPC) has revoked the ban on big data company Crayon Data with offices in Singapore and India. Crayon Data was among the 31 companies that recently barred by the AIPC as they failed to honour their placement commitment to IIT students. Big data company, which has received funding from Japanese conglomerate Mitsui & Co and Tata Group chairman emeritus Ratan…

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Crayon Data enters Indian shores, allies with GroupM

Singapore based big data start-up, Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM. Mindshare, one of the GroupM agencies, is all set to bring its global alliance with Crayon Data to the Indian market. Mindshare and Crayon Data aim to map the browsing history of millions of Indian consumers, which will allow enterprises to target consumers more precisely. Recently, ET wrote that Ratan…

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Ratan Tata invests in award winning big data start-up, Crayon Data

  Singapore based company, creators of the next generation of Choice Engines – gets Tata’s support and validation Singapore/Chennai – November 24, 2015 – Ratan Tata, Chairman Emeritus of Tata Sons, has made a personal investment of an undisclosed amount in Crayon Data, one of Asia’s fastest growing big data companies. Today, enterprises all over the world are looking for innovative ways to create optimal customer experiences. Crayon’s flagship product…

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Mindshare chooses Crayon Data as their big data partner to launch FAST

Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions. Crayon Data to provide customized analytics services for FAST Hub. Singapore/Jakarta – October 23, 2015–  In 2014, Crayon Data, one of the most innovative big data start-ups in the world, entered into a partnership with Mindshare to develop real time targeting solutions. Mindshare and Crayon brought together formidable…

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