Personalization: Just do it. But don’t overdo it

We, as customers have always wanted personalized services, whether we are buying something from a store or checking into a hotel for a stay. Services that satisfy our unique taste would make our life easier and save a lot of time. Apparently, companies have begun to accept the fact that personalization is very important to gain competitive advantage. The E-consultancy and Monetate survey affirms the same. The problem is that…

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