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All about big data analytics tools: How to measure your goals

What’s important to your business may not be exactly the same as what’s important to another business—even another one that’s a competitor. Every business leader tracks different items and elements in order to get feedback and guidance for future decisions.

But what can bog that down is all the data that’s available. There’s a lot of information and a lot of confusion about how to use it. Identifying the metrics that suit your needs is the first step. How do some of the biggest of the biggest corporations such as AT&T use data? This graphic guides you through the options and considerations.

This infographic originally appeared here. Republished with permission. Submit your copyright complaints here.

Author avatar
Danny Wong

Danny Wong is an entrepreneur, marketer, and writer. He is the co-founder of Blank Label (an award winning menswear company focusing on luxury made-to-measure garments) and does marketing at Grapevine (a platform that drives eCommerce, helping retailers partner with YouTube celebrities). Read more of his clips here. To connect, tweet him @dannywong1190.