Zero-shot learning (ZSL) is an innovative approach in the realm of artificial intelligence that aims to teach machines to recognize and understand objects or concepts they have never encountered during their training phase. Unlike traditional machine learning models...
Suresh Karthik
Recent Articles
#OnTheShouldersOf Pushmeet Kohli
Pushmeet Kohli, a prominent figure in the realm of computer science, stands out for his influential contributions to artificial intelligence and machine learning. As a computer scientist of Indian origin, Kohli has made significant strides in shaping the landscape of...
#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in the 12th...
Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of constant changes in the...
Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...
Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...
Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...
Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...
Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that hiring women in tech can be a game...
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...
The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...
Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...
Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...
HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...
Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...
Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...
Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...
Suresh Shankar on the impact of Web 3.0 and Metaverse
Date: 8 August, 2022 Source: Al-Bayan Headline : "Web 3.0" paves the way for "Metaverse" to set up virtual worlds for brands Key message: "Metaverse" and AI are still in the experimental stage. Recently, AI has become more advanced and widespread with...
The transition to Cloud has now become a reality: Vidhyashankar Sriram in ELETS BFSI
Date: June 16, 2022 Source: ELETS BFSI As customers increasingly move towards cloud technology, the need for SaaS products is on the rise. The core banking systems are becoming defunct and chipping away at the edges, with technology evolving, especially around...
bigdata-madesimple.com is now Slaves to the Algo!
With effect from June 10, 2022, the website bigdata-madesimple.com will move to a new domain. Crayon Data’s corporate website, crayondata.ai, will host the content as part of their new AI community, Slaves to the Algo (STTA). For the past 9 years, Big Data...
Eight reasons to join the Crayon Box
What do I say when a potential Crayon asks, "What makes your employer different from the rest?" As a Talent Ambassador at Crayon Data, such questions get me super excited. Here are my go-to points: We have a team with 10+ decades of collective industry expertise....
Crayon Spotlight: Women who #BreakTheBias
In 2022, the International Women’s Day theme asked us to “Imagine a gender equal world. A world free of bias, stereotypes, and discrimination.” For many, it is a distant dream. And at Crayon, we’ve realized that neutralizing inherent gender biases is not...
Why these women in tech love Crayon Data!
Why is Crayon a great place to work? We won't tell you. But these Crayons will. Scroll down to find out why they chose to work with us. And what keeps them here! Malvika Elango, Customer Success Manager Crayons live and breathe...
Crayon Data is a top Data Science research company in Chennai
Date: 29 March, 2022 Source: Analytics Insight Analytics Insight lists Crayon as a top data science research company in Chennai. Here's what they had to say: Data Science in Chennai has been established as a central emergent scientific field and pattern of driving...
Crayon Data is a top Southeast Asia software company and startup
Date: March 16, 2022 Source: BestStartUp.Asia This article showcases our top picks for the best Southeast Asia-based software companies. These startups and companies are taking a variety of approaches to innovating the software industry, but are all exceptional...
Why Wordle is an optimization problem
Wordle and data science don’t seem to have much in common. Find out why there’s more than meets the eye. This is the third blog in a three-part series. Read the first and second parts here. We all know that the English language has 26 characters. Let us consider that...
Probability, surprises, and entropy in data science
Wordle and data science don’t seem to have much in common. Find out why there’s more than meets the eye. This is the second blog in a three-part series. Read the first part here. Before we understand how entropy affects Wordle, we need to grasp the basics. What...
Life in 2079: How AI could change everyday life
Humanity has always had a predilection for prediction. Decades ago, people imagined what life would look like in the 2020s. Some suggested that roadways would be replaced by pneumatic tubes. One issue of Popular Mechanics dreamed up a smart dining table that would...
Crayon Data’s playbook to break the bias
What are the biases I've faced as a result of my gender? I've thought about this at different stages of my life. While I've been fortunate to have a supportive and progressive family, very often I've pushed against the biases of the external world. When I was in...
A data science approach to solving Wordle
Wordle has taken the world (and Crayon Data) by storm. I’m not an expert in English vocabulary. But I am good with data science! And so, I approached the problem of solving Wordle using my expertise. With due credit to 3Blue1Brown for the inspiration. How do...
Crayon Data is a top data science and Big Data startup in Singapore
Singapore has been at the forefront of digital transformation for decades. With the adoption of digital strategies at speed, a survey by the AI Journal finds that 74% executives anticipate that AI will deliver more efficient business processes. They also...
Crayon Data is the top data science company in Chennai
The dominance of data science has made its presence felt in the Indian IT industry. The country’s consistent growth is backed by availability of infrastructure and talent. Analytics Insight put together a list of top 100 companies to watch out for in the coming year....
Pivoting to the future: where the digital world is heading today
When I speak to my parents, they tell me a number of stories about how a non- digital world used to be. Some of their favorite examples: To know how their loved ones were doing, they sent handwritten letters. These would take more than a week to get delivered....
An entrepreneur’s guide to managing a consumer-centric digital product
All the multi-billion dollar companies were once startups. They took advantage of internet-based digital platforms as a potential market to sell their digital products. Many entrepreneurs across the world have become successful by creating, managing, and maintaining...
Full stack ahead for F&B
We’ve come a long way from, ‘Show me your friends, I’ll tell you who you are’. Today’s algos are smart enough to recommend what you should have for dinner, based on your order history. Across services, customers are demanding personalization. It’s no different for the...
Vijaya Kumar Ivaturi on the technology renaissance
Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...
Why Invest In Data?
Large sets of data are generated via multiple data streams from a wide variety of sources on a constant basis almost every day. The global usage of data is growing at a tremendous rate today. Hence, it's no surprise that data is being used as an actionable business...
How to Exploit the Power of Data with the Right Unstructured Data Management Strategy
In recent years, innovative pushes toward data collection and automation have caused many enterprises to scramble in their attempt at modernization. Modernizing by leveraging new automated technologies and collecting and using data is vital for any organization that...
5 Crucial Steps to Investing in AI for Your Business
It’s no secret that demand for artificial intelligence is growing. Among concepts like automation and 5G, AI represents one of the most exciting emerging technologies in the world. We can use it for everything from managing and understanding data, to offering customer...
How To Create A Killer Email Sequence To Drive Conversion
Email marketing has been long in the game as one of the driving factors of success in businesses. It’s one of the first communication tools that was created during the early days of the internet. It is, without a doubt, a tried-and-true solution that still holds up to...
How big data and product analytics are impacting the fintech industry
The fintech industry is growing at an accelerated pace, driven by new technological innovations and evolving needs. In many cases, the modern enhancements across many IT sectors have had secondary effects across industries - and particularly on fintech products and...
Enterprise data security: Driving business resilience post-COVID
Many businesses have experienced rapid digitization amid the pandemic. Several enterprises shifted to remote working and cloud-based platforms. For the past 22 months, the world was placed on alert as several countries experienced multiple surges of Covid-19...
Experimenting allows you to grow fast or fail fast: Dexter Zhuang
William Blake said, “The true method of knowledge is experiment.” And product veteran Dexter Zhuang strongly believes this. “Experimenting allows you to grow fast or fail fast. Considering the success rate of experiments is 1-4%, either way,...
5 Types of Data that Savvy Analysts Use to Power Market Research
Market research is a critical component of any company's ongoing business strategy. Whether it's releasing a new product or measuring the current effectiveness of business practices, market research gives companies the valuable data they need to compete successfully....