More fuel for the marketer’s engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.
In particular, programmatic marketing specialist Rocket Fuel analysed data from more than 240,000 travellers (generating collectively some 1.2 million product conversions) to establish what motivates luxury and non-luxury travellers (based on their hotel of choice) when booking and leading up to taking a trip.
The analysis by Rocket Fuel indicates where in the booking cycle both sets of travellers are most likely to reserve a hotel, and then all manner of other items that they may take on a trip with them.
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