Dark

Light

Dark

Light

Big Data unravels the best time to target travellers with marketing [Infographic]

More fuel for the marketer’s engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.

In particular, programmatic marketing specialist Rocket Fuel analysed data from more than 240,000 travellers (generating collectively some 1.2 million product conversions) to establish what motivates luxury and non-luxury travellers (based on their hotel of choice) when booking and leading up to taking a trip.

The analysis by Rocket Fuel indicates where in the booking cycle both sets of travellers are most likely to reserve a hotel, and then all manner of other items that they may take on a trip with them.

This infographic originally appeared here. Republished with permission. Submit your copyright complaints here.

Author avatar
Kevin May

Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.

He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book – a biography about electronic band, Depeche Mode – soon.