Consumers want to be recognised for their individuality; can enterprises keep up?

At the start of the last decade, smartphones and social media were still in their infancy. But by the time we hopped over to 2020, with their omnipresence, they increased access to information dramatically; Choice exploded and consumer expectations ramped up, manifold. The state of choice: then and now Let’s start with an example. Think of how we approached travel planning in the pre-smartphone era (I know it’s hard to picture, but try!) Most of us went to trusted tour…

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Suresh Shankar in conversation with Indra Nooyi

Indra Nooyi, former CEO of PepsiCo, sits down with Suresh Shankar, Deputy President of PIIMA and CEO of Crayon Data, for a candid conversation on performance with purpose, living in a world without privacy, supporting women in the workforce, balancing work and family life etc. Indra Nooyi is the former Chairman and CEO of PepsiCo, and sits on the Board of Directors of Schlumberger, Amazon and the International Cricket Council. She is also the chief architect of Performance with Purpose,…

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Artificial intelligence in the battle against the coronavirus: How can it help?

An outbreak of flu-like symptoms that originated from a wet market in the city of Wuhan, China has brought chaos to the world. The new coronavirus or 2019-NCoV, was first reported on December 31st, 2019, as pneumonia. The number of infected people increased exponentially and the virus started to spread like wildfire. Authorities identified the virus a week later on January 6th. This was followed by multiple deaths in China and carriers were identified in several other countries too. Today…

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Crayon Data to demo maya.ai at FinovateEurope 2020

Finovate Europe is one of the largest FinTech conference in the world. More than 1,200 senior attendees, 150 speakers and 60 demoing companies will be in attendance. Crayon Data a singapore based AI and big data company will exhibit and demo their flagship product, maya.ai at Finovate Europe fintech event. maya.ai equips top tier enterprises, across industries like banking, e-commerce and travel-and-hospitality, to have personalized conversations with each of their customers. Across all channels. maya.ai comes equipped with richly curated…

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Banking and the cloud: should banks adopt cloud computing solutions?

Ever since the inception of cloud-computing solutions, several sectors, including banks and Fintech, are slowly migrating to it. With numerous benefits, the cloud is turning out to be the ultimate storage option for your data. Even for personal storage, platforms, such as Google Drive or Dropbox are leading the race. Migrating from traditional data centers to the cloud might sound daunting but the endless benefits makes it an option to consider. What are cloud computing technologies? In layman’s term, cloud…

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How eCommerce websites can take product pages to the next level

Personalization on an eCommerce website is not unusual in today’s consumer-driven world. Customers want brands to know them; to offer products that fit in with their own needs and preferences. They want to have the same kind of experience as shopping at a store they’ve been going to for years. According to Gartner, 64% of all customers around the world would say that they find the “experience is more important than price.” In fact, by the year 2020, customer experience will overtake…

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All you need to know about coding standards for SQL queries

Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in deliverables. Especially before deployment in a production environment. Why do we need a coding standards? It is highly recommended to implement coding standards during the building of SQL codes. Since at times they can become very difficult…

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Customer experience for banks: what’s hot and what’s not!

In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor. That includes fast and efficient services, especially personalized experiences. Customers want banks to understand them as individuals with their own unique likes and tastes. And provide services based on these needs/preferences. And while all banks don’t have the capabilities…

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Crayon Data at the Singapore Fintech Festival 2019

Last week was a whirlwind of meetings, networking sessions and all that’s new in the financial technology community. The recently concluded Singapore Fintech Festival, in Singapore (obviously) had a lot to offer. The weeklong affair saw attendees from some of the biggest players in FinTech like Visa, MasterCard, as well as bright young startups. Being the biggest Fintech event in APAC, we at Crayon couldn’t resist being there to catch the latest in digital and disruptive banking. Of course, we weren’t…

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Life @ Crayon – Akshaya Sreedhar

1)  How long have you been at Crayon? I’m 16 months old at Crayon. 2) What do you do at Crayon? I’m a business analyst with the Customer Success Team. 3) What’s your average day like? My average day is filled with cross team meetings, client meetings, raising tickets and code! 4) What’s your favourite Crayon memory? The very first office party I attended at the Crayon office, with great music, dance and loads of fun! 5) What’s your favourite…

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