Crayons. Chronicles. Captains
Meet our talented tangrams from across the Box, and find out where we’ve been making headlines
No Expectations, No Money, No Funding: The IT Story of India
“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience
2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
Aarti Ramakrishnan on celebrating progress and breaking barriers
Date: March 2023 Source: Middle East News 247 For International Women's Day, women leaders from across industries shared their thoughts with the Middle East media. While there are plenty of reasons to celebrate how far we've come, they also pointed out the barriers...
Crayon Lighthouse: The future of work, workplace culture, and talent engagement with Priti Shetty
From home offices to hybrid model to the gig economy, the idea of ‘work’ has evolved considerably over the past few years. Priti Shetty, the Chief People and Culture Officer at WeWork, rightly summarises the change in two sentences, “Flexibility is no longer a...
How will AI reshape recruitment and job search?
When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...
CXaaS: Advanced strategy for revenue acceleration
In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...
AI for social good: tech solutions that change lives
Would you live as an undocumented person for three months? Lucia Gallardo, Founder & CEO of Emerge, did just that. Her aim: to understand the problems they face. For context, Emerge is a tech lab that works at the convergence of sustainable development and social...
Aarti Ramakrishnan on the StrongHer list of 100 global women trailblazers 2023
Success and recognition are inevitable for those with an insatiable hunger to achieve. StrongHer Ventures, a venture capital firm with a focus on financing women-led projects, has published a list of 100 Women Trailblazers who embody this trait. And featured on the...
Crayon Data Redefined: Experience the new
The story of Crayon's website and brand refresh For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...
Crayon Data and Redington Partner to Accelerate Africa’s Fast-Growing Fintech Landscape
A partnership with Redington aims to boost the fintech and digital transformation landscape in Africa. Singapore/Dubai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in India and UAE, has...
Prashanth Kale joins Crayon Data as Director of Marketing
Prashanth Kale has joined Crayon Data to lead the global marketing team. He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept...
#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in...
Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of...
Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar...
Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...
Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...
Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business...
Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that...
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...
The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...
Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...
Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...
HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...
Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...
Inside the world of SaaS sales and partnerships with Kunal Sharma
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.” The Head of Sales at Rocketium joined the...
Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...
Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...
Suresh Shankar on how the Metaverse can shape businesses in UAE
Date: 7 Sep 2022 Source: Khaleej Times Headline "Metaverse, Big Data to shape future of businesses in UAE" Singapore based big data and Artificial Intelligence (AI) startup, Crayon Data is expanding its footprint in the region as it caters to some top brands in the...
Peter Marini joins Crayon Data as Vice President, Sales (APAC)
Peter Marini has joined Crayon Data to lead and drive sales in the Asia Pacific region. He comes with more than two decades of experience in tech sales in both mature and emerging markets. Throughout his career, he has helped organizations overcome business...
Suresh Shankar on the impact of Web 3.0 and Metaverse
Date: 8 August, 2022 Source: Al-Bayan Headline : "Web 3.0" paves the way for "Metaverse" to set up virtual worlds for brands Key message: "Metaverse" and AI are still in the experimental stage. Recently, AI has become more advanced and widespread with...
The secret ingredient for a successful career with Vijay Rajagopal
“Where do you want to be five years down the line in your career?” It’s a question we’re often asked as part of our career progression chats and interviews. However, Vijay Rajagopal does not see the merit in this query. According to him, “There’s a misconception that...
Humanizing Tech in the age of AI with So-Young Kang
The way humans communicate is in bite sized pieces. So-Young Kang believes that we’ve been practicing micro learning for 1000s of years now. Our most recent guest on Slaves to the Algo says, “It's the neuroscience of learning. There's the behavior design...
The transition to Cloud has now become a reality: Vidhyashankar Sriram in ELETS BFSI
Date: June 16, 2022 Source: ELETS BFSI As customers increasingly move towards cloud technology, the need for SaaS products is on the rise. The core banking systems are becoming defunct and chipping away at the edges, with technology evolving, especially around...
bigdata-madesimple.com is now Slaves to the Algo!
With effect from June 10, 2022, the website bigdata-madesimple.com will move to a new domain. Crayon Data’s corporate website, crayondata.com, will host the content as part of their new AI community, Slaves to the Algo (STTA). For the past 9 years, Big...
A social-tech entrepreneur’s playbook with Lucia Gallardo
How can we encourage women in tech to play a more active part in this industry? Our most recent guest on Slaves to the Algo, Lucia Gallardo, says, “I don't think there are too many men in tech, I just think there aren't enough women in tech. It's just a...
Kenny Lee joins Crayon Data as Vice President, Finance
Kenny Lee has joined Crayon Data as Vice President of Finance. Kenny comes with 13+ years of experience in driving financial and operational excellence in diverse industries from telecommunications to fintech in the Southeast Asia market. He started his...
Tech and Innovation for Social Good with Lucia Gallardo
How do we innovate with technology to solve a nation’s crisis? Can we redirect tech to solving a social cause? Lucia Gallardo tells us how! Our most recent guest on Slaves to the Algo says, “When I discovered technology, it was always going to be a tool. So,...
Eight reasons to join the Crayon Box
What do I say when a potential Crayon asks, "What makes your employer different from the rest?" As a Talent Ambassador at Crayon Data, such questions get me super excited. Here are my go-to points: We have a team with 10+ decades of collective industry expertise....
Nagesh Jaladi joins Crayon Data as Vice President, Merchant Solutions
Nagesh Jaladi has joined Crayon Data to lead and drive maya.ai Bazaar - the merchant solutions platform. Nagesh comes with 15+ years of experience across Mastercard, Google and AT Kearney. An alumnus of Carnegie Mellon University's Tepper School of Business, he...
Crayon Spotlight: Women who #BreakTheBias
In 2022, the International Women’s Day theme asked us to “Imagine a gender equal world. A world free of bias, stereotypes, and discrimination.” For many, it is a distant dream. And at Crayon, we’ve realized that neutralizing inherent gender biases is not...
Building the Enterprise of Tomorrow with CJ Meadows
How does an enterprise strike a balance between managing human and tech intelligence? Dr CJ Meadows believes that technology is our new colleague, and we need to treat it as such. Our most recent guest on Slaves to the Algo says, “We don't have to have jobs that...
Saurav Joshi joins Crayon Data as Vice President, Engineering
Saurav Joshi has joined Crayon Data to build and evangelize data-led ML products and managed services. He comes with 20+ years of experience in building tech products, pioneering Big Data, AI, and machine learning adoption. He is also an expert in fintech and...
The data-led media revolution with CVL Srinivas
Is technology an enabler to sharpen your art? CVL Srinivas believes that it doesn’t matter whether you are in a creative department or PR agency or brand agency. No one can escape technology. Especially since it's now at the forefront of enabling brands and...
Why these women in tech love Crayon Data!
Why is Crayon a great place to work? We won't tell you. But these Crayons will. Scroll down to find out why they chose to work with us. And what keeps them here! Malvika Elango, Customer Success Manager Crayons live and breathe...