Crayons. Chronicles. Captains
Meet our talented tangrams from across the Box, and find out where we’ve been making headlines

No Expectations, No Money, No Funding: The IT Story of India
“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...

How digital wallets are transforming the global payment landscape
Physical wallets are now passe. In 2023, it’s all about the digital wallet. A growing majority prefer the ease of whipping out their phones and paying for purchases. Be it at the corner kirana store or at the glitziest of malls. The omnichannel dominance of digital...

AI-Driven Data as a Service(DaaS): Why data is creating a banking revolution
Date: 12-May-2023 Source: GEC Media Key Takeaways 86% of customers say they would pay a premium to brands that offer a fabulous experience 92% of analytics professionals say their firms need to increase their use of external data sources Only 28% of banks can...

Game of Phones: Device financing for a digital-forward Africa
When the iPhone 5s was launched in 2013, online sales were live only in a few countries – UK, Australia, Hong Kong, USA. Long lines formed at Apple stores across the world. The length of these lines was considered an indicator of the phone’s popularity. A few years...

AI-first banking is a mindset, not a technology
Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...

Accelerating Revenue with Recommendation-as-a-Service (RaaS): The Power of Personalized Experiences
As much as we joke about Google not letting us finish our sentences, we now expect it to do so. If the drop-down list doesn’t appear when we type the first few letters, we tend to think the Internet is acting up. This expectation has crossed the lines of search...

Innovation and tech for gender equality
Date: 27-Apr-2023 Source: The Times of India How much talk of gender equality is too much? My answer - it deserves all the attention it gets and more. Despite this topic topping the charts, we are at least 286 years away from achieving this, based on a recent report...

Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...

AI in the gameplan
When Avinash Singh, a 24-year-old debutant with no domestic cricket experience, came up in the player auctions of the Indian Premier League (IPL) 2023 at a base price of Rs 20 lakh, it was a slight surprise. And when he was bought by the Royal Challengers Bangalore...

Karunakaran Neelakandan joins Crayon Data as Vice President of Engineering
Karunakaran Neelakandan has joined Crayon Data as VP of Engineering. He sports a rich and global experience of 26 years, in big data engineering/analytics, graphics processing units, machine learning, and data warehouse and business intelligence, across various...

#TalentedTangrams: Life lessons from photorealism
At some point in every school’s art class, students are asked to draw a basket of fruit. I was in the seventh grade when my teacher assigned this to us. What started out as a mindless task became an exercise in observing detail. I think I did a pretty good job for a...

Intuition vs Data: The tech distribution tussle
Imagine dropping millions of dollars on an enterprise solution only to find out that it really doesn’t solve the problem. That’s the risk businesses face, especially when it comes to tech products. Most often, there’s no comprehensive way to test the fit before...

Unlocking Vietnam’s digital future with data and AI
Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...

Crayon Data’s ode to Gordon Moore
Gordon Moore, co-founder of Intel Corporation, and one of the most influential figures in the history of computing, passed on March 24, 2023. His groundbreaking observation, known as Moore's Law, predicted that the number of transistors on a microchip would double...

From codebreakers to innovators: Celebrating women in tech
Women’s History Month is a great time to reflect on inspiring women achievers. For generations, many have gone without being credited or applauded for their work. Recognition is the difference between Madame Marie Curie and Mileva Einstein-Maric. I would not be...

Crayon Data and Visa partner to power AI-led personal digital storefronts for issuers
By partnering with Visa, Crayon Data will provide Personalized Lifestyle Marketplace platform for issuers. Singapore/Chennai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, Middle...

Crayon Data bags the Mint Startup ICON Awards for SaaS
Singapore/Chennai Mar 23: Crayon Data wins the Mint Startup Icon Awards in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data. The second edition of Mint Startup ICON Awards 2023 was an opportunity...

Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience
2023 is the year of Customer Experience (CX). 86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...

Aarti Ramakrishnan on celebrating progress and breaking barriers
Date: March 2023 Source: Middle East News 247 For International Women's Day, women leaders from across industries shared their thoughts with the Middle East media. While there are plenty of reasons to celebrate how far we've come, they also pointed out the barriers...

Crayon Lighthouse: The future of work, workplace culture, and talent engagement with Priti Shetty
From home offices to hybrid model to the gig economy, the idea of ‘work’ has evolved considerably over the past few years. Priti Shetty, the Chief People and Culture Officer at WeWork, rightly summarises the change in two sentences, “Flexibility is no longer a...

How will AI reshape recruitment and job search?
When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...

CXaaS: Advanced strategy for revenue acceleration
In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...

AI for social good: tech solutions that change lives
Would you live as an undocumented person for three months? Lucia Gallardo, Founder & CEO of Emerge, did just that. Her aim: to understand the problems they face. For context, Emerge is a tech lab that works at the convergence of sustainable development and social...

Aarti Ramakrishnan on the StrongHer list of 100 global women trailblazers 2023
Success and recognition are inevitable for those with an insatiable hunger to achieve. StrongHer Ventures, a venture capital firm with a focus on financing women-led projects, has published a list of 100 Women Trailblazers who embody this trait. And featured on the...

Crayon Data Redefined: Experience the new
The story of Crayon's website and brand refresh For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...

Crayon Data and Redington Partner to Accelerate Africa’s Fast-Growing Fintech Landscape
A partnership with Redington aims to boost the fintech and digital transformation landscape in Africa. Singapore/Dubai February 2023 – Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in India and UAE, has...

Prashanth Kale joins Crayon Data as Director of Marketing
Prashanth Kale has joined Crayon Data to lead the global marketing team. He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept...

#TalentedTangrams: Out of the ‘Cube’icle with Naveen V
At some point in time, every child would have received a Rubik’s Cube as a gift. Or they might have been fascinated by the challenge and made their parents buy one for them. I was in the third category: my interest was flamed by criticism. When I was in the 12th...

Why programmers need to up their coding skills
In the words of track and field star Kim Collins, “Strive for continuous improvement, instead of perfection.” This is true in the case of mastering coding skills as well. It is critical for programmers to improve their abilities in this era of constant changes in the...

Aarti Ramakrishnan on the Unofficial Women in Power List for Southeast Asia’s tech community
Getting more women in power is still a work in progress. But Maria Li, Chief Operating Officer at Tech in Asia, is tired of hearing, "I couldn't think of any women for my team/event/board." This was the genesis for the Unofficial Women in Power List, featuring leaders...

How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...

What’s ahead for 2023
Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...

Pelé, Brazil’s mighty king of the ‘beautiful game’
Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...

Big Data and AI in 2023
Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...

Crayon Data at the E50 Awards
Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...

Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan - Yes, I agree that hiring women in tech can be a game...

Decoding a Jungle Ventures-backed SaaS firm’s profitability
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm's sustained approach for profitability and success. “We entrepreneurs say this to each other,...

The women building and shaping India
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...

How Crayon Data is helping banks offer ‘relevant experience’ to customers
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers...

Women’s Entrepreneurship Day: Breaking all stereotypes
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur's Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and...

Decoding Data: The new marketing gene
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar. Crayon Data’s founder and CEO Suresh Shankar joins...

Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...

Startup: Growth engine of new India
Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge Omer Basith, Co-Founder & CEO at Virtual Forest Pratyush Roy, VP, Go-to Market, Crayon Data Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire ...

WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Source: The Indian Express Date: 10-Oct-2022 Amid the second Covid wave last year, Abhi* (name changed on request), an IT consultant, got to know that his daughter is suffering from abdominal cancer. “It was a very tough time for me and my family. Luckily, we...

HR Tech for Remote Work
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...

Data-Based BI Helps Identify Wastage of Resources and Streamlining of Processes
Source: Arabian Reseller Date: 22-Sep-22 Suresh Shankar, the Founder and CEO of Crayon Data, and Santiago Duro, the VP of Program Management at Crayon Data, speak about how BI is critical for driving efficiency and making informed decisions on the go How has the need...

Inside the world of SaaS sales and partnerships with Kunal Sharma
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.” The Head of Sales at Rocketium joined the...

Suresh Shankar on the future of Metaverse in Dubai
Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...

Crayon Data bets big on India and Asia
Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...

Suresh Shankar on how the Metaverse can shape businesses in UAE
Date: 7 Sep 2022 Source: Khaleej Times Headline "Metaverse, Big Data to shape future of businesses in UAE" Singapore based big data and Artificial Intelligence (AI) startup, Crayon Data is expanding its footprint in the region as it caters to some top brands in the...

Peter Marini joins Crayon Data as Vice President, Sales (APAC)
Peter Marini has joined Crayon Data to lead and drive sales in the Asia Pacific region. He comes with more than two decades of experience in tech sales in both mature and emerging markets. Throughout his career, he has helped organizations overcome business...

Suresh Shankar on the impact of Web 3.0 and Metaverse
Date: 8 August, 2022 Source: Al-Bayan Headline : "Web 3.0" paves the way for "Metaverse" to set up virtual worlds for brands Key message: "Metaverse" and AI are still in the experimental stage. Recently, AI has become more advanced and widespread with...

The secret ingredient for a successful career with Vijay Rajagopal
“Where do you want to be five years down the line in your career?” It’s a question we’re often asked as part of our career progression chats and interviews. However, Vijay Rajagopal does not see the merit in this query. According to him, “There’s a misconception that...

Humanizing Tech in the age of AI with So-Young Kang
The way humans communicate is in bite sized pieces. So-Young Kang believes that we’ve been practicing micro learning for 1000s of years now. Our most recent guest on Slaves to the Algo says, “It's the neuroscience of learning. There's the behavior design...

The transition to Cloud has now become a reality: Vidhyashankar Sriram in ELETS BFSI
Date: June 16, 2022 Source: ELETS BFSI As customers increasingly move towards cloud technology, the need for SaaS products is on the rise. The core banking systems are becoming defunct and chipping away at the edges, with technology evolving, especially around...

bigdata-madesimple.com is now Slaves to the Algo!
With effect from June 10, 2022, the website bigdata-madesimple.com will move to a new domain. Crayon Data’s corporate website, crayondata.com, will host the content as part of their new AI community, Slaves to the Algo (STTA). For the past 9 years, Big...

A social-tech entrepreneur’s playbook with Lucia Gallardo
How can we encourage women in tech to play a more active part in this industry? Our most recent guest on Slaves to the Algo, Lucia Gallardo, says, “I don't think there are too many men in tech, I just think there aren't enough women in tech. It's just a...

Kenny Lee joins Crayon Data as Vice President, Finance
Kenny Lee has joined Crayon Data as Vice President of Finance. Kenny comes with 13+ years of experience in driving financial and operational excellence in diverse industries from telecommunications to fintech in the Southeast Asia market. He started his...

Tech and Innovation for Social Good with Lucia Gallardo
How do we innovate with technology to solve a nation’s crisis? Can we redirect tech to solving a social cause? Lucia Gallardo tells us how! Our most recent guest on Slaves to the Algo says, “When I discovered technology, it was always going to be a tool. So,...

Eight reasons to join the Crayon Box
What do I say when a potential Crayon asks, "What makes your employer different from the rest?" As a Talent Ambassador at Crayon Data, such questions get me super excited. Here are my go-to points: We have a team with 10+ decades of collective industry expertise....

Nagesh Jaladi joins Crayon Data as Vice President, Merchant Solutions
Nagesh Jaladi has joined Crayon Data to lead and drive maya.ai Bazaar - the merchant solutions platform. Nagesh comes with 15+ years of experience across Mastercard, Google and AT Kearney. An alumnus of Carnegie Mellon University's Tepper School of Business, he...

Crayon Spotlight: Women who #BreakTheBias
In 2022, the International Women’s Day theme asked us to “Imagine a gender equal world. A world free of bias, stereotypes, and discrimination.” For many, it is a distant dream. And at Crayon, we’ve realized that neutralizing inherent gender biases is not...

Building the Enterprise of Tomorrow with CJ Meadows
How does an enterprise strike a balance between managing human and tech intelligence? Dr CJ Meadows believes that technology is our new colleague, and we need to treat it as such. Our most recent guest on Slaves to the Algo says, “We don't have to have jobs that...

Saurav Joshi joins Crayon Data as Vice President, Engineering
Saurav Joshi has joined Crayon Data to build and evangelize data-led ML products and managed services. He comes with 20+ years of experience in building tech products, pioneering Big Data, AI, and machine learning adoption. He is also an expert in fintech and...

The data-led media revolution with CVL Srinivas
Is technology an enabler to sharpen your art? CVL Srinivas believes that it doesn’t matter whether you are in a creative department or PR agency or brand agency. No one can escape technology. Especially since it's now at the forefront of enabling brands and...

Why these women in tech love Crayon Data!
Why is Crayon a great place to work? We won't tell you. But these Crayons will. Scroll down to find out why they chose to work with us. And what keeps them here! Malvika Elango, Customer Success Manager Crayons live and breathe...

Engineering products with passion: Vinayak Ganapuram on his role at Crayon
My curiosity towards building products started when I first began working on Encarta (a digital multimedia encyclopedia) at Microsoft. I wanted to know how products were conceived, built, deployed, managed, serviced, scaled. I essentially wanted to be part of the...

Metaverse, NFTs and the Future of Sport with Sundar Raman
There are some defining days to come in cricket, thanks to the metaverse, believes Sundar Raman. It’s not just a technology or platform, but a mindset, says our most recent guest on Slaves to the Algo. With his typical humor, he adds, “Metaverse is what I...

Crayon Data is a top Data Science research company in Chennai
Date: 29 March, 2022 Source: Analytics Insight Analytics Insight lists Crayon as a top data science research company in Chennai. Here's what they had to say: Data Science in Chennai has been established as a central emergent scientific field and pattern of driving...

Batting for Data with Sundar Raman
Today’s sportspersons are more open to analyst insights, believes Sundar Raman. Our most recent guest on Slaves to the Algo says, “I think if somebody is going to help me improve my game, I want to give time to listen to it, because it makes me better. And there is a...

Crayon Data is a top Southeast Asia software company and startup
Date: March 16, 2022 Source: BestStartUp.Asia This article showcases our top picks for the best Southeast Asia-based software companies. These startups and companies are taking a variety of approaches to innovating the software industry, but are all exceptional...

Why Wordle is an optimization problem
Wordle and data science don’t seem to have much in common. Find out why there’s more than meets the eye. This is the third blog in a three-part series. Read the first and second parts here. We all know that the English language has 26 characters. Let us consider that...

International Women’s Day: Five women in tech you should know
“If they don't give you a seat at the table, bring a folding chair.” Most women in tech have taken Shirley Chisholm's statement to heart! Meet five women in tech whose contributions impacted the way we live life today. And how their work is changing the future. Dr...

Data, AI and the Economics of Sport
“Over the last 20 years, the sports industry has grown exponentially. We’re in that decade where everything has to change. The entire plumbing has to change,” believes Unmish Parthasarathi. The founder and executive director at Picture Board Partners joins...

Probability, surprises, and entropy in data science
Wordle and data science don’t seem to have much in common. Find out why there’s more than meets the eye. This is the second blog in a three-part series. Read the first part here. Before we understand how entropy affects Wordle, we need to grasp the basics. What...

Data, AI and the Psychology of Sport
Have we delved too far into data to ignore intuitive individual performances? Unmish Parthasarathi believes that there is more than one path to success. Our most recent guest on Slaves to the Algo says, “Sports is unscripted drama. There are many playbooks...

Life in 2079: How AI could change everyday life
Humanity has always had a predilection for prediction. Decades ago, people imagined what life would look like in the 2020s. Some suggested that roadways would be replaced by pneumatic tubes. One issue of Popular Mechanics dreamed up a smart dining table that would...

Crayon Data’s playbook to break the bias
What are the biases I've faced as a result of my gender? I've thought about this at different stages of my life. While I've been fortunate to have a supportive and progressive family, very often I've pushed against the biases of the external world. When I was in...

A data science approach to solving Wordle
Wordle has taken the world (and Crayon Data) by storm. I’m not an expert in English vocabulary. But I am good with data science! And so, I approached the problem of solving Wordle using my expertise. With due credit to 3Blue1Brown for the inspiration. How do...

Crayon Data is a top data science and Big Data startup in Singapore
Singapore has been at the forefront of digital transformation for decades. With the adoption of digital strategies at speed, a survey by the AI Journal finds that 74% executives anticipate that AI will deliver more efficient business processes. They also...

Using creativity to empower technology with Rishad Tobaccowalla
Rishad Tobaccowala believes that algorithms expand his world. Our most recent guest on Slaves to the Algo podcast says, “People keep trying to say let's keep it clean, or let's keep the technology away. If you keep technology away, you don't have electricity. If you...

Crayon Data is the top data science company in Chennai
The dominance of data science has made its presence felt in the Indian IT industry. The country’s consistent growth is backed by availability of infrastructure and talent. Analytics Insight put together a list of top 100 companies to watch out for in the coming year....

Pivoting to the future: where the digital world is heading today
When I speak to my parents, they tell me a number of stories about how a non- digital world used to be. Some of their favorite examples: To know how their loved ones were doing, they sent handwritten letters. These would take more than a week to get delivered....

An entrepreneur’s guide to managing a consumer-centric digital product
All the multi-billion dollar companies were once startups. They took advantage of internet-based digital platforms as a potential market to sell their digital products. Many entrepreneurs across the world have become successful by creating, managing, and maintaining...

Explaining AI through human nature
If humans don’t understand emotions, how can machines, wonders Alok Aggarwal. Our most recent guest on Slaves to the Algo says, “Even humans have a hard time learning human emotions. Somebody may be smiling but be thinking of something different. We probably don't...

Ahmet Can Sezgin joins Crayon Data as Sales Leader for Middle East and Africa
Ahmet Can Sezgin has joined Crayon Data to lead and drive Sales in the Middle East and Africa region. Ahmet comes with over 15 years of experience in defining and directing sales and business development strategies. He is an Industrial Engineer and graduate of Koc...

Full stack ahead for F&B
We’ve come a long way from, ‘Show me your friends, I’ll tell you who you are’. Today’s algos are smart enough to recommend what you should have for dinner, based on your order history. Across services, customers are demanding personalization. It’s no different for the...

Naveen S Pillai joins Crayon Data as Vice President – Human Resources
Naveen S Pillai has joined Crayon Data as Vice President – Human Resources. In his new role, he will lead our People Team as they drive Crayon to be a diverse, multi-cultural, values-led, and high-performance environment. Naveen comes with over 20 years of HR...

Vijaya Kumar Ivaturi on the technology renaissance
Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...

Santiago Duro Tomas joins Crayon Data as VP of Program Management/Engagement
Santiago Duro Tomas has joined Crayon Data to nurture, lead, and drive client relationships in the Middle East. Santiago is an accomplished executive with over two decades of experience across strategy, operations, and technology. He has managed established...

Slaves to the Algo: Building a full stack model restaurant with Yi Sung Yong
What does a full-stack restaurant model look like? "At Grain, we control the whole end-to-end user experience from cooking, to ordering to delivering. So, we own kitchens, we build our tech, and we own a network of drivers,” explains Yi Sung Yong, co-founder & CEO...

Crayon Data on why TN is a destination of choice for fintech and talent
Source: Guidance Bureau Date: February 9, 2022 This edition of the Guidance Bureau newsletter focuses on the fintech sector with emphasis on the Tamil Nadu-Singapore association. With the recent rollout of the fintech policy of 2021, the state government has a vision...

Why Invest In Data?
Large sets of data are generated via multiple data streams from a wide variety of sources on a constant basis almost every day. The global usage of data is growing at a tremendous rate today. Hence, it's no surprise that data is being used as an actionable business...

How to Exploit the Power of Data with the Right Unstructured Data Management Strategy
In recent years, innovative pushes toward data collection and automation have caused many enterprises to scramble in their attempt at modernization. Modernizing by leveraging new automated technologies and collecting and using data is vital for any organization that...

Vinayak Ganapuram joins Crayon Data as Vice President, Engineering
Vinayak Ganapuram has joined Crayon Data to lead and drive the engineering function. Vinayak is a self-taught programmer who is passionate in creating Cloud scalable, performant products that delight users. He is a seasoned hands-on Tech Leader with proven track...

5 Crucial Steps to Investing in AI for Your Business
It’s no secret that demand for artificial intelligence is growing. Among concepts like automation and 5G, AI represents one of the most exciting emerging technologies in the world. We can use it for everything from managing and understanding data, to offering customer...

Bringing the best out of data with product data manager Shankar Ganesh
Data is like raw material. You need to be able to put it onto the right production line so that the manufacturing can take place without any disruption. That’s where a product data manager like me comes in. I gauge the data requirements and how we can use it in...

Crayon Data is a top 10 most trusted data science company in India
Analytics Insight highlights Crayon Data as one of the Top 10 Most Trusted Data Science companies in India in 2022. Date: January 28, 2022 Source: Analytics Insight The rise of data science, along with Big Data and AI, has been instrumental as enterprises navigate...

Rishad Tobaccowala on how to re-invent marketing, re-think organizations and build a global empire
“Whether we like it or not, gravity exists. Gravity doesn't care if we tweet about it, agree, or disagree that it exists. Facts and data are like gravity,” says Rishad Tobaccowala. The author...

How To Create A Killer Email Sequence To Drive Conversion
Email marketing has been long in the game as one of the driving factors of success in businesses. It’s one of the first communication tools that was created during the early days of the internet. It is, without a doubt, a tried-and-true solution that still holds up to...

Beware of fraudulent job offers
We have observed that misleading communication is being spread through certain social media channels about our hiring process. Crayon Data is a purely merit-based employer. Some unscrupulous agencies are alluring job aspirants with employment...
#CrayonYearbook2021: Looking back with gratitude
It's time for the #CrayonYearbook! Thanks to our amazing Crayons, we've seen achievements aplenty in 2021. As the year winds down, we count down our top 10 moments. #10 Around the world with maya.ai Despite several borders still being shut, Crayon managed to go places...

How big data and product analytics are impacting the fintech industry
The fintech industry is growing at an accelerated pace, driven by new technological innovations and evolving needs. In many cases, the modern enhancements across many IT sectors have had secondary effects across industries - and particularly on fintech products and...

Enterprise data security: Driving business resilience post-COVID
Many businesses have experienced rapid digitization amid the pandemic. Several enterprises shifted to remote working and cloud-based platforms. For the past 22 months, the world was placed on alert as several countries experienced multiple surges of Covid-19...

Where left and right brain meet: Priyanshu Mishra on product managers
It took me a while to get my first job. The industry was still reeling after the 2008 financial crash. I found a role in strategy consulting, and in 18 months, I worked on about 14 different projects. These were spread across education, health care,...

Talking endurance and resilience with Thaddeus Lawrence
What is more important: the journey, or the destination? For Thaddeus Lawrence, it is the company that matters most. “Because the quality of our lives is determined by the quality of our relationships. All your high and wins to lows and desperate...

Experimenting allows you to grow fast or fail fast: Dexter Zhuang
William Blake said, “The true method of knowledge is experiment.” And product veteran Dexter Zhuang strongly believes this. “Experimenting allows you to grow fast or fail fast. Considering the success rate of experiments is 1-4%, either way,...

5 Types of Data that Savvy Analysts Use to Power Market Research
Market research is a critical component of any company's ongoing business strategy. Whether it's releasing a new product or measuring the current effectiveness of business practices, market research gives companies the valuable data they need to compete successfully....

Making things happen: Devaki Gopalan on the inner workings of a PMO
My career started in 1999, a freshly minted graduate from BITS Pilani. And, like most eager beavers wanting to prove themselves, I was ready to rule the world! My journey started as an SAP developer. I started right at the bottom, working my way up to becoming a...

Aarti Ramakrishnan is IFTA’s ‘Woman Leader in Fintech’ 2021
Crayon Data’s co-founder and COO Aarti Ramakrishnan was presented with the IFTA 2021 Award for Woman Leader in Fintech. The award was given by India FinTech Forum (IFTA). The India FinTech Forum is a non-profit initiative that offers a platform for fintech...

Meet the Crayon Captains!
"Leadership is the capacity to translate vision into reality." In our series, #CrayonCaptains, you'll meet the leaders who take our vision and help their teams bring it to life!

Can trading bots make you a Crypto billionaire?
The headline of this article is a little clickbaity. For that, we apologize, but as long as you’re here, might as well sit down and read a spell. We’ll keep it interesting. As to the question of whether a cryptocurrency trading bot can make you a billionaire - yes, it...

Life and business lessons from Jane Egerton-Idehen
Jane Egerton-Idehen, the Head of Sales Middle East & Africa at Meta (formerly Facebook), has been on a lifelong quest, seeking balance between professional and personal success. She spoke about much of it in Crayon's Lighthouse Fireside Chat series a few months...

Integrate deeply, so customers find it difficult to pull the plug: Suresh Shankar on Churn.FM podcast
Crayon Data's founder and CEO Suresh Shankar was recently on the Churn.FM podcast. Hosted by Andrew Michael, CEO of Avrio, they talk about ways to prevent churn with enterprise customers. Suresh shares how he connects the dots looking back going from an account...

From gaming to platform engineering, Sundara Raghavan’s journey
Like almost every other computer science graduate in the late 2000s, I started out as a Java software developer. From the beginning of my career, I’ve enjoyed experimenting with and adapting to new tech. I also had an innate curiosity about building new tech products...

Progressive Web Apps 101: Everything You Need to Know
A Progressive Web App (PWA) is an application designed to utilize modern Web capabilities to provide users with a better experience than a traditional native application. PWAs are a hybrid between a mobile application and a regular web page that combines and leverages...

Crayon Data in the HFS Hot Vendors Compendium 2018-2021
Date: October 31, 2021 Source: HFS Research The HFS Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the HFS OneOffice. HFS analysts speak with numerous exciting startups and emerging players and designate a...

The art of simple tech with solutions architect Ragunath Venkatraman
Before we talk about anything else: who exactly is a solutions architect? Quoting H.L. Mencken, "For every complex problem, there's a solution that is simple, neat, and wrong." Giving a simple solution to a complex problem has never been a reality. A problem can...

Aarti Ramakrishnan talks diversity, entrepreneurship and more on The Prodcast
What does diversity mean at Crayon? “It's about creating a stage for equal opportunity at every turn. For the hiring team, it's about actively searching for women engineers, so that in a final shortlist, we have as many of them to evaluate as men. And once they come...

The accidental data scientist – Kanimozhi U
I never set out to be a data scientist. After a B Tech in information technology and ME in computer science, I started working on my PhD. My initial idea was to do research on point-of-care diagnostics for osteoporosis. I then switched to breast cancer prognosis and...

Use consumption data to enhance personalization: Suresh Shankar in HKET
Date: October 5, 2021 Source: HKET Providing services through digital channels is a designated action by companies, and using data on hand to provide consumers with personalized options will help improve business performance. Companies that provide related...

Suresh Shankar’s guide to company building on ContraMinds podcast
Date: October 5 Source: ContraMinds Crayon Data's founder and CEO Suresh Shankar appeared on Episode 17 of the ContraMinds podcast. In an hour-long conversation, Suresh talks to host S Swaminathan on a wide range of topics, including Introducing startup...

Suresh Shankar’s leadership lessons in Forbes India
Entrepreneurs must have the persistence gene, believes Crayon Data's founder and CEO, Suresh Shankar. In Forbes India's Startup Fridays podcast, he shared traits that will help founders stay grounded during the highs and help them sail through the lows. He also...

From Zero to Nine: the culture journey @ Crayon
When you start a company, you pretty much have a blank slate. You have to think about the picture you want to create on it. You have the opportunity to decide what you want to bring people...

Personalize to retain your customers: Andrew Michael on tackling churn
Andrew Michael is no stranger to the startup game. He founded three companies, which created four products. “But I had to sell them for peanuts, since churn and retention was a killer for those products,” he said. This led to an almost obsessive quest to find out...

Suresh Shankar on Forbes India’s Startup Fridays podcast
Date: August 27 Source: Forbes India "A founder needs conviction and resilience when things are low." Founder and CEO of Crayon Data, Suresh Shankar, joined Harichandan Arakali on Forbes India's podcast last week. On this episode of Startup Fridays, Suresh spoke about...

Crayon Data among 101 most innovative Singapore-based AI companies
Date: August 27, 2021 Source: Futurology This article showcases our top picks for the best Singapore based Artificial Intelligence companies. These startups and companies are taking a variety of approaches to innovating the Artificial Intelligence industry, but are...

Crayon Data is a top Singapore business entering the African market
Date: August 23, 2021 Source: The Business Times Africa is by no means a new market for Singapore. According to the United Nations Conference on Trade and Development, Singapore's investments into Africa rose from US$17 billion to US$20 billion from 2015 to 2019,...

Crayon Data brings AI-led personalization platform, maya.ai, to South Africa
Crayon Data's partnership with Falcorp Technologies aims to reach the banking and telecommunications sector in the region Singapore/Chennai August 2021 – Crayon Data, a leading artificial intelligence and big data...

Jane Egerton-Idehen on being present, leading with uncertainty and overcoming career fears
(Clockwise from left) Vaibbhav Kinkar of Crayon Data, Jane Egerton-Idehen and the Crayon Box in Chennai Growing up in the underprivileged section of Lagos, Nigeria, young Jane Egerton-Idehen had a dream. In it, she wore a white pantsuit and stood in...

Crayon Data’s maya.ai featured in Forbes India
Crayon Data’s flagship platform, maya.ai, features in the latest edition of Forbes India. As part of their AI special issue, technology editor Harichandan Arakali put maya.ai in the spotlight as a prime example of AI in customer analytics. Date: Aug 13, 2021 Source:...

Crayon Data on going beyond the Asian market after SLINGSHOT 2020
Date: August 9, 2021 Source: South China Morning Post Slingshot, a global start-up competition established in 2017 by a dedicated Singaporean government agency called Startup SG, is launching its fourth edition this year – the Slingshot 2021 Deeptech Startup Pitching...

How Even the Most World-Weary Investors are Leveraging the Power of Big Data to Make Trades
It's no secret that big data processing technology is one of the most disruptive forces in the financial market today. Some firms have honed their AI-based stock picking subroutines down to a science and are reaping the benefits as a result. Others have only just...

5 steps to lifelong financial security
Money may not buy happiness, but the lack of it can certainly make life more difficult. Financial security can be a critical element in ensuring that you enjoy a good quality of life for your entire life. Unfortunately, as important as personal financial management...
How to live and breathe your mission: Soundarya M on her Crayon experience
Having been an entrepreneur, I can tell you that the 'why' and 'what' are the easiest parts to develop in a company’s mission statement. The 'how' is the stepsister that never gets centerstage in most workplaces. Unless something goes sideways, that is. While...

The Hippocratic Oath for product managers
On October 27, 2012, Facebook CEO Mark Zuckerberg emailed his then director of product development. He said, "I just can't think of any instances where data has leaked from developer to developer and caused a real issue for us.” If Zuckerberg...

Good design is at the heart of everything around us: Kaus Manjita
The CEO and founder of Mason, Kaus Manjita, talked design, tech and entrepreneurship in Crayon Data’s Lighthouse Fireside Chat Kaus in conversation with Crayon Data After spending over 16 years in ecommerce, Kausambi aka Kaus Manjita knows a thing or two...

The basics of day trading and who can do it
Any money-making strategy is likely to be difficult when you’re first getting started. If buying and selling securities for a massive profit was as easy as mindlessly tapping buttons on your smartphone screen – everyone would be doing it. Although specialists can...

Crayon Data’s maya.ai on Forbes India Daily Tech podcast
From where will you order dinner tonight? Have you picked a series to binge watch yet? Are you still scrolling through shopping portals deciding what shoes to buy? These decisions don't have to be so difficult. Crayon Data's Vidhyashankar Sriram and Priyanshu Mishra...

Crayon Data named innovative data mining startup to follow in 2021
Date: July 13, 2021 Source: Startup Pill 100 Innovative Data Mining Startups Worth A Follow In 2021 This article showcases Startup Pill’s top picks for the best Data Mining startups. These startups are taking a variety of approaches to innovating inside of the Data...

Crayon Data named leading predictive analysis company in Singapore
Date: July 13, 2021 Source: Startup Pill 32 Best Predictive Analytics Startups in Singapore of 2021 This article showcases our top picks for the best Singapore based Predictive Analytics companies. These startups and companies are taking a variety of approaches to...

Low-code platforms for building enterprise applications – which make for the best investment?
The rapid development of modern technologies is commonplace in virtually all areas of our lives, and the enterprise sector is no different. As a result, we are currently witnessing the emergence of new and ground-breaking opportunities for companies and organizations...

Where banking and AI meet the written word: Vidhyashankar Sriram on his new role at Crayon
I come from a liberal literary background. My father was the President of Alliance Française of Madras for several years, a double Chevalier who translated books from French to Tamil. That’s where I got my love for the...

From the Drawing Board: Sayan Dutta, Strategic Operations Specialist
When I first started, there was not much definition to my role. Over time, I have grown to have a fair idea of how this role contributes to the organization. My job is to actively look for areas in the organization that require improvement. Initially,...

Slaves to the Algo | Algorithms in healthcare, travel and romance | Season 2 Finale Part 2
In this season of Slaves to the Algo, podcast host and AI evangelist Suresh Shankar connected with different leaders from digital marketing to EdTech to healthcare to travel. They discussed how AI has transformed and is continuing to transform their industries, their...

Lighthouse Fireside chat with Siji Varghese: Balancing the wheel and other life lessons
How would you define yourself with a prefix? Talkative, fun-loving, socially awkward, hansmukh, creative… These were just some ways in which Crayons described themselves. In an internal Lighthouse Fireside chat on 17 June...

Fintech engineers still struggle to calculate the monetary value of data
As inflation rates continue to spiral out of control, some of the world's regional powers are seriously considering the use of blockchain-based cryptocurrencies in place of traditional hard cash. While these currencies may fluctuate wildly in the manner of an...

Sheryl Chong on a StratOps traineeship filled with empathy, data and culture
In my 6 months as a Strategic Operations trainee at Crayon Data, I would not be exaggerating if I said that every day was a learning experience. My entire team was kind with their teachings, generous in their support and exceptional in the camaraderie we...

What you need to build and implement an enterprise big data strategy
Enterprise Big Data strategy refers to a company’s comprehensive vision when it comes to utilizing data-related and data-dependent resources and capabilities. Organizations that gather or generate loads of data cannot escape the need to come up with a sensible...

Slaves to the Algo | Algorithms in core values, EdTech and whisky tint | Season 2 Finale Part 1
In Season 2 of Slaves to the Algo, podcast host and AI evangelist Suresh Shankar connected with different leaders from digital marketing to EdTech to healthcare to travel. They discussed how AI has transformed and is continuing to transform their industries, their...

Crayon Data’s maya.ai features in Ecosystm Insights
Crayon Data’s flagship platform, maya.ai, features in the latest edition of Ecosystm Insights. In a piece titled ‘Personalization – The New Digital Imperative in Financial Services’, analyst Gerald Mackenzie puts the AI-led personalization platform in the...

From the Drawing Board: Dinesh Kumar, UI Engineer
I believe that if you want to emulate the people around you, you shouldn’t emulate their liberties. Emulate the behavior that earned them those liberties. That’s why ‘Responsibility with Freedom’ is my favorite Crayon Data value. Perfection through peer review It’s...

With gratitude, as Crayon turns 9
Crayon Data turns 9 today, and we have plenty to be grateful about. In a note to our Crayons, founder and CEO Suresh V Shankar and co-founder and COO Aarti Ramakrishnan look back with gratitude for the year that was. In many cultures and religions, the number 9 has...

Crayon Data to demo maya.ai at FinovateAsia 2021
FinovateAsia is a digital fintech event that showcases the insights and solutions that are driving Asian fintech forward. 500+ senior decision makers (with over half from financial institutions) and 50+ speakers will be part of the...

Vidhyashankar Sriram joins Crayon Data as Vice President – Client Solutions
Vidhyashankar Sriram has joined Crayon Data as Vice President - Client Solutions. In his new role, he will lead value delivery for our clients. An alumnus of NITIE Mumbai and Madras Institute of Technology, Vidhyashankar is a true-blue banker. He comes with over 15...

From the Drawing Board: Shruthi Viswanathan, Data Engineer
Since I joined Crayon during the pandemic, I haven’t had the opportunity to meet all my teammates in person. But I have come to know them as super enthusiastic, very supportive and helpful. They’re always ready to help even when they are busy. Don’t ask me to pick a...

Lighthouse Fireside Chat on mental health with Manoj Chandran: Create psychological safe spaces for yourself
Manoj Chandran of White Swan Foundation (left) in conversation with the Crayon Data team On 20th May 2021, Manoj Chandran, CEO and founder of White Swan Foundation, joined Crayon's internal Lighthouse Fireside Chat to talk about the importance of mental health...

Does data privacy equate to security? Here’s what to know
Understanding their differences is not just a matter of semantic clarification. One Pew Research survey characterizes Americans as “concerned, confused, and feeling lack of control” over their perception of data privacy and security. Majority of the respondents say...

How I fought against the second wave of Covid-19
Date: 19th May, 2021 Source: Blogger (personal blog) Attention: This is my personal health information (PHI) experience that I wish to share with you with the intent that it may benefit someone directly or indirectly. Few of you have been aware that me and my family...

Crayon Data is one of top 10 data analytics startups redefining the Indian tech space
Date: May 20th, 2021 Source: IndustryWired These top 10 Indian analytics startups are to look out for this year According to a research report, the global big data market is expected to reach USD229.4 billion by 2025. This is no surprise as the use of...

From the Drawing Board: Karunamoorthi S, UI Engineer
When I joined Crayon as a software engineer working on UI, I was excited to be part of a product-based company handling Big Data. What has kept me here, for close to six years is the employee-friendly environment. And the fact that I can learn something new...

Big data challenges and how to overcome them
For those who aren’t aware, “big data” is the term given to the large amounts of data (both structured and unstructured) that businesses must deal with daily. These data sets can be analyzed to help business owners make more accurate decisions and implement new...

From the Drawing Board: Vaishnavi Raman, Sales Operations Specialist
Being a part of revenue operations, every day has been a new experience. While working with numbers and identifying discrepancies, what was expected out of me was always clear. #TheMissionIsTheBoss. This is my favorite Crayon Value, because when you have a clear...

7+ Emerging Fintech Startups And Their Technology
Financial technology (FinTech) refers to new technology designed to improve and automate the use and delivery of financial services. Basically, fintech is all about helping consumers, business owners, and companies better manage their finances by using specialized...

From the Drawing Board: Akshaya Sreedhar, Customer Solutions
In my role as a customer solutions and engagement manager, I enjoy spending time on both ends of a colorful spectrum. From product, logic and client business to sales, people and driving value. The grey area is so broad that you can...

Talented Tangrams: Sundara Raman engineers a smart irrigation system
Many of our Crayons are currently #AloneTogether, as they continue work from home. And some of them have come up with ingenious ways to help cope with the prolonged lockdown. Sundara Raman does so by taking on an interesting home project to help solve an age-old...

Dhanya Nageswaran, the Economics and Political Science major turned Product Marketing intern
Like everyone around the world, COVID-19 threw a wrench in my plans for 2021. As an Economics and Political Science major from Wellesley College, I never thought I would spend my senior spring interning for a Big Data and AI company at home in Singapore: two things I...
Can decentralization help us save free speech on the internet?
Safety advocates and legal experts long opined that speech was too free on the Internet and many people sought to put frameworks into place in order to ensure civility. While this might have looked like a good idea at the time, the World Wide Web is now in danger of...

Slaves to the Algo | Using AI to Build Relationships, Not Transactions | Investing with Peng T. Ong
Four-time highly successful entrepreneur, “algonaut,” and one of the earliest leaders of AI Peng Ong discusses the evolution of technology in multiple spheres in this week’s episode of Slaves to the Algo. In the first half of a deeply insightful conversation, Peng...

From the Drawing Board – Madhubala Gnanamoorthy, Data Engineer
Madhubala Gnanamoorthy describes her typical work-day as a data engineer at Crayon, shares some of her favorite data tools to work with and what Crayon value speaks to her the most. My workday usually starts at 9 AM. I catch up with my team to understand the priority...

Big Data and blockchain are a perfect match. So what's keeping them apart?
Not that long ago, the idea that data would come to play a central role in everything from business and government operations to individuals' everyday lives seemed fantastical. Today, however, data's behind almost everything we see, hear, and do in the world. And...

Slaves to the Algo | Pushing Boundaries: The Future of FinTech | Finance & AI with Greg Palmer
In this week's episode, Suresh talked all-things-FinTech with Greg Palmer: columnist, podcaster, and Vice President of the Finovate Group. In the first half of what turned out to be a fascinating overview of some of the latest trends and innovations in the FinTech...

What Are School Telehealth Services, and Why Are They So Important in 2021?
Student and teacher wellness are vital, but their vastly differing needs have often posed a challenge for schools. How do you provide services that benefit everyone without being too disruptive or displaced? School wellness programs often focus on creating...
From the Drawing Board – Vidhya Nair, Bazaar Lead
The best part of my role as Bazaar Lead at Crayon is that I get to collaborate with a lot of internal and external stakeholders. Bazaar is a key business vertical and driving its success is an organization- wide goal. Which makes working across teams a huge part of my...

Improving business climate in India a draw for Singapore firms, but challenges remain
Date: 13th April, 2021 Source: The Straits Times Crayon Data's founder and CEO, Suresh Shankar was recently quoted by The Straits Times, discussing Crayon's plan to ramp up its presence over the next four years. This includes hiring people in sales and business...

Slaves to the Algo | Unpacking The Most Complex Consumer Decision | Travel-Tech with Mieke De Schepper

Cultivating Curiosity Is What Drives Innovation
Like creativity, curiosity is something we tend to embrace and encourage in children — but it often falls off the radar when we reach adulthood. Of the two, creativity gets more credit. Some professions are totally based around it, and a much broader interest in it as...

Crayon Data named a top company to work in for aspiring data scientists
Date: 6th April, 2021 Source: India Today Data science industry becoming more propitious field for young minds: All you need to know The jobs related to data are growing across the globe. Here all you need to know from the expert Dr. Sanjeev Sharma Dean Academics,...

Srikant Sastri, co-founder Crayon Data in conversation with The Hindu
Date: 3rd April, 2021 Source: The Hindu How a group of 20 people from diverse backgrounds created an affordable, world-class ventilator during the lockdown In their book, Srikant Sastri and Amitabha Bandyopadhyay describe how the Nocca Robotics team created the...

Srikant Sastri, co-founder Crayon Data in conversation with ThePrint: Off The Cuff
Date: 7th April, 2021 Source: ThePrint [vc_row][vc_column][vc_video link="https://youtu.be/RCWSKiSjuzg" title="Off The Cuff with Srikant Sastri, Crayon Data and Dr Amitabha Bandyopadhyay, IIT Kanpur"][/vc_column][/vc_row] In March 2020, when Covid-19 hit India, there...

WiDS Ashoka 2021: a conversation on data science for social good
Date: April 7th, 2020 Earlier this week, Crayon’s Sr. Data Scientist Dr U Kanimozhi spoke at Women in Data Science (WiDS) Ashoka 2021, a conference organized by Ashoka University in collaboration with WiDs Stanford University. The virtual event kicked off with a...
From the Drawing Board – Deepti Agarwal, Junior Product Mananger
I’ve been very excited to learn about the analytics and data science that go behind personalizing choices for users. It has been a little challenging to get accustomed to the technology used and the way it works, coming from a non-tech background. But working at...

Driven By Pressure: Suresh Shankar at TEDx Huawei
The story of Crayon Data and founder and CEO Suresh Shankar's journey as a two-time entrepreneur is one of pressure and persistence. On April 7, he was invited to share his experiences at Huawei's 2021 TEDx Conference:...

Revamping Healthcare Through Human-AI Collaboration | MedTech with Sandeep Reddy
In this week’s episode, we caught up with Sandeep Reddy, doctor, medical informatician, AI specialist, and founder of Medi-AI. Sandeep outlined the advances that AI is making in the three critical stages of healthcare: diagnosis, prognosis, and treatment. AI is...

Interview with Russ Ruffino, CEO of Clients on Demand, on Customer Acquisition and Adopting a Growth Mindset
In this interview, we sit down with Russ Ruffino, world-renowned marketer, CEO, and Founder of Clients on Demand (COD). Russ and his team help entrepreneurs all over the world realize their true potential by teaching them the skills they need to find the perfect...

What is financial literacy and why is it important?
Financial literacy is critical because it equips us with the knowledge and skills that are essential for successful money management. Personal finance can be a fickle thing and if you do not have the educational background regarding proper financial handlings you...
From the Drawing Board: Shanmugam Sathappan, Test Engineer
As a QA engineer in Crayon (where quality matters), I validate and investigate product development from end-to-end, with stringent processes in place. The customer delight which it brings keeps me going. One of the biggest challenges I’ve faced here was when we...

Slaves to the Algo | Innovation for Impact: Powering the Scottish Economy with Data and AI | Gillian Docherty OBE
Computer-scientist and business leader Gillian Docherty joined us in this week's episode of Slaves to the Algo to talk about how data and AI can transform outcomes across multiple sectors for an entire country: Scotland. Appointed an Officer of the British Empire in...
4 applications of big data in Supply Chain Management
As Big Data, IoT, and machine learning become more commonplace, all types of industries are starting to get in on the trend. However, some businesses are slower to adapt than others – even though the benefits of big data are incredibly obvious. In 2014, just 17% of...
From the Drawing Board: Maadhusri Ulaganathan, Customer Scientist
This week on the From the Drawing Board, we asked Crayon’s Maadhusri to write about her experience as a customer scientist: As a the new addition to the Crayon Box, I’m excited to do three things: Strategize the analytics side of business, Work with new...

Crayon Data showcases maya.ai at Plug and Play APAC Tech Showcase
Date: 24th March, 2021 Source: PR Newswire Crayon Data will showcase their flagship AI-personalization platform maya.ai at the Tech Showcase in Manila, organized by Plug and Play APAC, under the Enterprise Singapore's Global Innovation Alliance (GIA) Manila program...

Slaves to the Algo | Data Literacy: The Key to Surviving 2030 | EdTech & AI with David Shrier
Futurist, author, entrepreneur, and educator David Shrier talks us through the evolution of AI, the development of the EdTech industry, and the importance of data-driven innovation across all sectors in this week’s episode of Slaves to the Algo. Drawing on his first...

How to help high schoolers understand big data
Data science is currently among the most rapidly growing and promising careers of the future. The technology surrounding data mining and analysis has transformed initially useless raw data into an important commodity for most organizations. Data scientists combine...

Lighthouse Fireside Chat with Aliza Knox: nurture a relationship with your career
Aliza Knox spent four years getting an MBA from New York University simply because she wanted to use the newly built pool on their campus (which was only open to students). “I lived in Greenwich Village, and the existing pools were between the size of teacup...

Interview with Suresh Shankar on Empirics Asia
Date: July 28th, 2021 Source: Empirics Asia Suresh creates Netflix- and Spotify-like Experiences for Customers in only 7 Days What’s your story? I help enterprises understand customer preferences to serve them better. What’s interesting is that my career has been a...

Aarti Ramakrishnan, Crayon Data awarded Woman Entrepreneur Award by Rotary Club of Madras East (RCME)
Date: March 12th, 2021 Source: News Today Chennai: Aarti Ramakrishnan, co-founder and Chief of Operations of Crayon Data, was recently awarded the Woman Entrepreneur Award from the Rotary Club of Madras East (RCME). Every year on the occasion of International Women's...
From the Drawing Board -Malvika Elango, Customer Solutions Manager
What is the most exciting or challenging thing you’ve learned? Crayon has successfully built an environment that is conducive to learning. One, by giving us the freedom to explore multiple ways to solve a problem. And two, by adopting a flat organizational structure...

Slaves to the Algo | How to Build Consumer Trust? Less is More: Credit & Payments with Valerie Wagoner
Entrepreneur, leading technology professional, and Chief Growth Officer of GoPay Valerie Wagoner joins us in this week’s episode to talk about how AI is transforming various subsectors of financial services. With over two decades of experience in not just products,...

The use of big data in manufacturing industry
Approximately 40 exabytes of data is generated every month by a single smartphone user that could be in the form of texts, phone calls, emails, photos, video searches, and music. Imagine this number gets multiplied by 3.5 billion smartphone users, that’s a lot of...

The importance of brilliant failures: Lighthouse Fireside Chat with Deepa Madhavan, PayPal
“When talking about your journey, it’s important to acknowledge the challenges and failures you faced along the way,” said Deepa Madhavan, as she sets the tone for the second Lighthouse Fireside Chat to mark International Women’s Day (IWD), earlier this week. ...

5 must have tools for every stock trader
For the busy trader, the size of the major stock exchanges is both a blessing and a real headache. When you consider that the NASDAQ lists over 3000 companies, the NYSE 2,800, Frankfurt has 3,300 and the LSE boasts 2,800, it is no wonder that traders have a hard time...
From the Drawing Board -Sundara Raghavan Sankaran, Solution Architect
What is the most exciting or challenging thing you've learned? Over the years, I've learned a lot on big data, machine learning, designing APIs and working with Cloud. Recently, I've started to work with a roadmap to deliver various features and capabilities. What is...

How to leverage stock screeners to find compelling stock opportunities
he stock market universe consists of thousands of individual companies, many of which are extremely undervalued. At any given point, there will be many hidden gems that offer early investors explosive growth potential. The only problem is finding them before their...

The importance of big data and open source for the blockchain
Digital data and open source technology has changed our daily lives. One of the biggest areas that it has become so vital is the blockchain. Blockchain technology has been applied to everything from cybersecurity to cryptocurrency. In this article, we will explore how...

VPN privacy: What exactly does a VPN hide?
These days people turn to VPN services for various reasons, such as unblocking entertainment content on streaming platforms such as Netflix, accessing networks and websites that are restricted by governments, and more importantly, ensuring safety and privacy when...

Lighthouse Fireside Chat with Dr. Gita Johar, Columbia Business School
For this week’s fireside chat, we were joined by Dr. Gita Johar, the Meyer Feldberg Professor of Business and the Vice Dean for Diversity, Equity, and Inclusion at Columbia Business School. To celebrate the occasion of International Women’s Day (IWD), Dr. Johar shared...

How modern day AI-based products are empowering businesses?
Artificial Intelligence and other smart technologies are used to empower businesses from every industry, regardless of location. Moreover, smart technologies help companies gain an advantage in front of their competitors, so they are changing the business landscape at...

Challenges of maintaining a traditional data warehouse
One of the most common issues that business analysts face is the lack of access to reliable and timely information about business processes. This information is vital for decision-making yet it is blocked or hindered due to many challenges of a traditional data...

SQL tips and tricks for data analysis
Along with R and Python, SQL is one of the pillars of data analysis programming. To derive the most meaningful data, analysts need to learn the most efficient ways to use SQL. Everything from query performance to data grouping can be enhanced by following a few simple...
From the Drawing Board – Kanimozhi U, Senior Data Scientist
Tell us about what you do at Crayon Data As a Senior Data Scientist, I’m involved in research and engineering, which includes formulating, suggesting, and managing data-driven projects geared towards the business's interests. I also stay informed about developments...

How to harness the power of financial data
Understanding the financial health of a company can make or break investment decisions, inform funding efforts, and even give deeper insights into brand health. Thus, a productive way to look at how our own or other companies are doing is by looking into the financial...

Slaves to the Algo | Feed the Algo, Grow Your Audience: Digital Marketing with Eric Siu
Gamer turned marketing leader, podcaster and influencer Eric Siu discusses the importance of establishing strong values, maintaining relationships, and producing high-quality content in the data-driven world of digital marketing. Kicking off this week's episode, Eric...

5 reasons why big data initiatives fail
A 2020 New Vantage Partners survey of C-suite executives reported that 98.8% of organizations have invested in some kind of data initiatives. And yet only 37.8% of companies have created a data-driven organization. Not that companies are lagging from a technology...

5 data science books every beginner should read
Data science has become one of the best paid and popular categories for professionals. As many companies use applied scientific data in their businesses, professional, scientific knowledge is rising. If you are thinking of going this science route or remaining an...

Is your app not getting traffic? Here’re tips on how to jumpstart growth
If your app isn’t getting enough traffic, you may need to take action to get the kind of attention you want. Growth isn’t just getting new users, it’s also retaining the ones that you already have. Keeping that in mind, there are ways to boost your numbers that also...

How the evolution of data analytics impacts the digital marketing industry
The modern digital marketing industry simply couldn't exist without the aggregation of huge amounts of data. That being said, the role that data plays in marketing has changed dramatically in the last few years. Some computer scientists are suggesting that many...

Crayon Data to participate in E-Business Mission to Latin America 2021
Date: 22nd February to 19th March Big data and AI company Crayon Data is one of several Singapore tech companies to participate in the ongoing virtual mission, E-Business Mission to Latin America. The virtual mission is organized by the Latin American Chamber of...

Slaves to the Algo: Season 1 Finale
From banking leaders to revolutionaries in the AI space, Suresh covered a lot of ground with his guests in these 10 episodes. Here’s a countdown of our top 10 moments from season 1 of Slaves to the Algo. We recap the age of relevance and how digital irrelevance is now...

Slaves to the Algo: Democratizing entity resolution | Jeff Jonas, Senzing
Facebook claims to have 2.7 billion monthly active users. But how many of them are ‘synthetic’ (aka fake) profiles? In this episode, we are joined by Jeff Jonas, wizard of big data and founder and CEO of Senzing. Jeff has spent his life dedicated to one thing – entity...

Slaves to the Algo: Data culture is just as important as organization culture | Janardhan Cadambi, Mastercard
Data culture is as important as organization culture. But the question remains… how does an organization create it? Who leads it? And why is it important? Janardhan Cadambi (Jana) from Mastercard explains why data standards and principles are just as important, if not...

Slaves to the Algo: Artificial Intelligence (AI) is the next electricity | Tim Kobe, Eight Inc
We’ve all heard of the age-old adage of the right vs the left brain. In this episode, Tim Kobe, legendary architect and founder of Eight Inc and often referred to as "Apple's Best Kept Secret," talks about a revolutionary new hybrid model. There is no real dichotomy...

Slaves to the Algo: To be a digital-first company, work with your mission in mind | TS Anil, Monzo Bank
TS Anil, the CEO of Monzo, talks to us about how Monzo designs their customer experience. A digital bank by design, they always start with their desired end state in mind. With a single-minded focus on making money work for everyone (their customers), they optimize...

Slaves to the Algo: How humans shape algorithms with our cognitive biases | Ian Myles, area 51 (Part 2)
Ian Myles of area 51 talks about human cognitive biases, how they affect the way we program algorithms and their unintended consequences. He uses his experience in industrial design, technology, fintech and education to discuss the future of explainable AI (ex-AI) -...

Slaves to the Algo: How humans shape algorithms with our cognitive biases | Ian Myles, area 51 (Part 1)
Ian Myles of area 51 talks about human cognitive biases, how they affect the way we program algorithms and their unintended consequences. He uses his experience in industrial design, technology, fintech and education to discuss the future of explainable AI (ex-AI) -...

Good algorithms should augment, not control, lives | John Kim, Expedia (Part 2)
As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how...

Slaves to the Algo: Good algorithms should augment, not control, lives | John Kim, Expedia (Part 1)
How do you create great AI that can make use of data that hasn't been even created? How will you prepare for a world where 90% of the data you will have in 2022 doesn't exist today? John Kim of Expedia discusses these matters and why tech giants with the ability to...

Slaves to the Algo: The secret behind unique customer experiences in the age of relevance
Harvard Business Review calls the 20s the start of the "age of relevance" driven by a new 5Ps. Advances in analytics, big data and AI make it possible for digital disrupters to deliver relevance. In this episode, Suresh uses his decades-long experience to explain...

5 ways technology can drive your sales
This new year has brought new hope in the lives of many people. Sales and marketing teams of small and large businesses have already started sketching their plans for the upcoming months. The significant goal of sketching this plan is to define profit and revenue....

Crayon Data is a Top 10 start-up of FinTech Accelerator Program 2021 by FinTech Saudi
February 2021: Crayon Data was one of 10 FinTech start-ups to pitch their flagship product to potential investors, the media, and the wider business community at FinTech Saudi's Virtual Demo Day. The Demo Day came at the end of a 3-month long FinTech Accelerator...

Data analytics: How is it saving lives
As we move into an age centralized on digital software and technology usage, many emergency medical services have opted for efficient and easy-to-use software programs. This is to eliminate excessive time spent recording data and open up opportunities for patients and...

Seven video gaming trends that are taking over the future of the gaming industry
The gaming industry is booming! Companies such as The Old School Game Vault are doing better than ever. Last year it was valued at 162 billion, and it is predicted that the gaming industry will reach a valuation of 300 billion by 2026. That’s a 2X growth in just six...

5 SEO strategies for online stores to optimize customer experience (CX)
Many may think that SEO should be the priority of an online store trying to get off the ground. This isn’t true, as above all else, customer experience should remain of the utmost importance. It’s safe to say that regardless of how good the SEO tactics or how many SEO...
From the Drawing Board – Hemal Shah, Sales Engineer
What is the most exciting or challenging thing you've learned? Coming from a conventional service-based background, I found it the most difficult to adopt a product-first mindset when crafting solutions for our clients. Crayon has taught me to challenge the status quo...
Digital Marketing Trends 2021: What the Future Holds?
It’s a no-brainer that 2020 has not been the best year of our lives and has successfully altered all of our lives in various ways. The pandemic has changed a lot of things for us and one of the big impacts that it had was the shift of things to online platforms....
A complete guide to web scraping with python
With the advent of technology, people are looking for numerous ways to innovate and build products through innovation and analytics. One important example is Web Scraping with Python, which helps in the extraction of relevant data from the web. A basis for the...

Five ways to improve metal fabrication efficiency
Running a metal fabrication company is fraught with challenges. One of the biggest challenges is making your operations as efficient as possible. However, there are several ways you can improve efficiency, as you will discover in the following five helpful tips. 1....

Benefits and advantages of data cleansing techniques
The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns. That being said, there’s one key problem you...

Top 10 python machine learning libraries of all time
The popularity of Python has remarkably increased in recent years. It offers a wide range of benefits to various sectors and industries. Among these fields, it has majorly benefited data science projects. Today, many entrepreneurs intend to incorporate Machine...

How to create a free email signature for your messages
There are several simple steps to create, design, and add a free email signature to your digital communications. A professionally designed email signature is an excellent way to achieve brand alignment, consistency, and recognition for your business. In fact, many...
From the Drawing Board – Akshaya Dupati, UI Engineer
What is the most exciting thing you've learned? As a newbie to the development team, learning about the tech we use was very exciting for me. I personally enjoyed working with React and Node. The learnings have enriched my technical knowledge and confidence in...

How to use big data for business development
There’s a reason why Facebook became a global superpower despite its many privacy transgressions. It knows people. The company uses the power of data to the full extent that it’s able to. Big data has gone from being this confusing niche idea that business managers...

Suresh Shankar in conversation with Elets Banking and Finance on the rise of FinTech 2021
Suresh Shankar, CEO and founder of Crayon Data, was recently interviewed by Elets Banking and Finance. In the conversation, Suresh discusses the need for relevance in financial tech, Crayon's role in the growing FinTech ecosystem, and future plans. Read the full...

8 important tips for successful digital transformation
Digital transformation is the process of integrating digital technologies across all operational areas of a business. It involves shifting to virtual technology and replacing manual processes with digital automated processes. Businesses transform their company culture...
Digitization: How modern technology is transforming restaurant industry
Today, technological innovations have empowered every business, and the restaurant industry is not an exception. From getting orders online to home deliveries, new technological tools make their space and help restaurants connect with customers, fulfill their demands,...

Why is Node.js loved by popular companies like Netflix, PayPal or Uber?
The Node.js is a server-side runtime environment based on JavaScript that allows developers to use the same solution on frontend and backend. Because of the simplicity of use, dedicated community and regular premieres of countless add-ons the most popular global...
From the Drawing Board – Chinmoy Rajurkar, Junior Product Manager
What is the most exciting or challenging thing you've learned? You are the average of the five people you spend the most time with. I've heard this rather cheesy aphorism more than I can count, and for the longest time, I had trouble believing it. However, this rings...

Cognitive psychology concepts we can use to improve UX design
Experienced UX designers will likely be familiar with its fundamental principles, which revolve around meeting the users' needs, focusing on usability and keeping the design consistent. Any renowned digital agency will operate based upon these principles. The...

7 Emerging cybersecurity threats to watch out for in 2021
The year 2020 has solidified our reliance on internet technologies. And while the entire world may have come to a standstill due to the COVID-19 pandemic, the world of cybercrime has only discovered new avenues to strengthen its hold. From the Bitcoin outbreak on...
From the Drawing Board – Arvind Kumar, UI Engineer
What is the most exciting thing you've learned? Our company’s vision is to simplify the world’s choices. And that requires us to break down complex problems into simple solutions (or choices) for end users. My role is to build intuitive user interfaces to simplify the...

7 Best practices to help secure big data
Digital data is expanding speedily than ever before. Big data is extremely helpful to the organizations as it provides an insight to the businesses about themselves; help them understand their consumers and their market. With all these benefits comes the...

4 crucial cybersecurity considerations
As the internet becomes an increasingly integral part of day to day life and commerce, it’s easy to forget the ever present threat of hackers and cyberattacks. However, hackers have refused to forget how easy it is for the average person to make a costly mistake when...

IoT market trends in 2021 for PCB design and manufacturing
Recent IoT electrical trends in 2021 will prove that the digital market for interrelated smart devices is hiking rapidly, and the PCB designers will have to rethink their strategies to fulfill these needs for a new era. Making or building this new facility needs...

4 booming job domains to pursue in 2021
Ever since the lockdowns due to the Covid-19, we’ve all increasingly depend on digital technology. Apart from being forced to evolve as societies and individuals, we prepared ourselves to cope and prepare for the future. Cutting-edge technologies didn’t just surface...
From the drawing board – Rohit Ghosh, Business Development Specialist, APAC
What is the most exciting or challenging thing you've learned? The most challenging thing I’ve learned is to use predictive modelling techniques, data analytics and programming languages to investigate a leak in a foreign currency treasury from a large private bank...

Email design trends: What’s in store for 2021?
Like every year, the email marketing fraternity is looking forward to some exciting trends for 2021. Obviously, we have come a long way from plain-text emails to images in emails to AMP and what not. With the overflow of creative juices, email geeks are all set to...

Top tools to help you manage your remote software development team
We are more connected now than ever before. We can reach the other side of the globe in a matter of seconds, without even having to move one inch. A privilege many businesses have taken advantage of in order to grow and prosper. Modern technologies allow us to tap...

The Role of Big Data in Mobile App Development
The radical increase in mobile users has entailed the improvement of the mobile app industry. Mobile application development agencies help businesses in planning and designing exclusive and robust mobile apps that can fulfill the requirements of clients. People are...

Cybersecurity threats: What are the 5 most popular ones in 2021
Throughout the course of this recent pandemic year, we have come to appreciate more and more the tech innovations that make our lives easier. From gadgets that keep you safe in the face of holiday-at-home mishaps to smart tech tools that prepare your home for winter,...

Business Intelligence Strategy: 5 Easy-Steps to Make it More Effective
Businesses and corporates wanted to be on the top, gain a competitive advantage. By spottings where their competitors are lagging and turning all these loopholes into opportunities. And it is sturdy without data science, big data, and business analytics. The...

How to maintain privacy while remote working
As we experience the second wave of the COVID-19 infections, it’s going to take some time before we go back to the office. Therefore, we have to accept working from home as the new norm. By now, you’ve experienced challenges that make you wish you could go back to the...

Data matters: Just being a visionary is not enough for new entrepreneurs
“Without data, you are just another entity with an opinion.” ~Anonymous Truer words have not been spoken! Without data, any idea you present is just another opinion. Many entrepreneurs have come forward - some being innovators, some hustlers, some imitators, and some...

The type of information your business needs to thrive
Every business thrives on information. Without the best information available, your business won’t be able to make the best decisions. You need information on all sorts of things, from the smallest part of your company up to the big decisions going on in the world...

5 open banking apps that are changing financial services
A raft of new Open Banking apps are changing financial services for both personal and business customers and creating disruption and competition in the field. Open Banking has empowered these new offers by establishing in legislation the requirement for big banks to...

Why improved connectivity is boosted by big data
According to Forbes, around 35% of the rural population is not digitally connected. Further research indicates that most people in about 62% of counties throughout the US are adversely affected by internet broadband download speeds lower than the minimum government...

The benefits of subscribing to a Good VPN service during the holidays
During the COVID-19 pandemic, the holiday season may feel drastically different from any other holiday season before it. If physical distancing rules are enforced in your location, then it can be impossible to shop physically at your favorite retailers. Likewise, it...

How big data is battling child abuse
Technology and data unite every aspect of our lives, and the digital information that we produce is being put to new uses every day. Predictive analytics are used by major card companies to detect fraud, while marketers use data to make campaigns more effective and...

What is the difference between bluetooth and BLE?
There are so many different wireless protocols today that it can be challenging to keep track of them all. While this variety can help wireless technology developers find an ideal solution for their specific goals, it also can make choosing one difficult. That’s...
Tips for making the most of a new career in coding
Children are asked from an early age, “what do you want to be when you grow up?” Typical responses aside, are many of those career paths truly fulfilled? It usually takes some time and exploring to really figure out a possible life choice when it comes to work and,...

3 Major Business Tech Trends You’ll See in 2021
Technology and business go hand in hand, and the two play off of each other spectacularly. While this has been the case since time immemorial, modern technology has reached a level of advancement that seems like pure sci fi. AI in particular has advanced to the point...

Crayon Data declared Top 10 winner of SLINGSHOT 2020 @ Singapore Fintech Festival
December 2020: Crayon Data has emerged as one of the top 10 winners of SLINGSHOT 2020 at the Singapore Fintech Festival. They were also declared one of the top 2 winners in the Digital Solutions, Consumer Products and Services category. The competition was tough,...

Crayon’s flagship platform maya.ai wins Huawei Spark – Global Startup Competition
December 2020: Crayon Data's flagship platform maya.ai was declared the first-ever champion of the Huawei Spark - Global Startup Competition. It’s been a journey of three months and three rounds of intense competition with over 200+ startups from around the world. The...

Suresh Shankar on the power of personalization in a post-COVID world @ Big Data APAC Virtual Summit
December 2020: CEO and co-founder of Crayon Data, Suresh Shankar delivered an insightful talk on "The power of personalization in a post-COVID world" at the Big Data APAC Virtual Summit 2020. Key highlights from the talk 85% of customers today demand personalized...
From the drawing board – Saravana Hari Guru, Senior Software Engineer
What is the most exciting thing you've learned? I specialize in application backend development. I love that I get to explore big data technologies and different tech stacks. These include Hadoop, Spark, NoSQL databases and cloud services. The core of our product is...

The technical features of compliance: Ensuring all’s well in business intelligence systems
BI systems are an absolutely integral part of modern businesses. They let companies manage the increasing volume of data, manage business records, and talk to clients and partners. With a powerful BI system, all you need is a single screen to orchestrate all parts of...

The technology behind route planning software
A good number of transportation and delivery businesses use apps like Google Maps or Waze for their route planning. This is often seen with food delivery services such as DoorDash, transportation services like Grab and Uber, or even very small courier companies with...

How small businesses can harness the power of big data and data analytics
Data science solutions can work miracles for businesses. Be it using big data to record every strain of data or applying data analytics techniques to drive lucrative campaigns, data science has had a transformational impact on businesses. Small businesses, primarily,...
From the drawing board – Harish MR, Customer Scientist
Learning curve - What is the most exciting thing you've learned? Crayon today is solving some of the most complicated and challenging problems out there. In an organization like Crayon, any outsider would perceive the learning curve to be steep. But once you get an...

Technology to keep your home safe from holiday hazards
While the holidays are advertised as the most wonderful time of the year, the data shows us something quite different. From kitchen fires to porch pirates, there is a sharp rise in the number of accidents and thefts that occur during the November and December time...

9 smart tech gadgets to get your home ready for winter
As the season changes and colder weather arrives, it’s time to think about getting your home ready for winter. That can mean making sure your home is energy efficient, finding gadgets that can help keep you toasty, or improving your home office tools to better manage...
Aarti Ramakrishnan named Top 10 Most Impactful Women in Technology 2020
Aarti Ramakrishnan, Co-Founder and Chief of Operations at Crayon Data, has been named one of the Top 10 Most Impactful Women in Technology in 2020 by Analytics Insights. This volume features top female leaders making significant contributions to the world of data...

Business intelligence reporting: Benefits, challenges, and solutions
In this article, I'm going to clue up about what business intelligence is, why it matters, and what benefits it brings to a business or organization. We'll also talk about the challenges that commonly arise with companies using SaaS BI services or deciding to...

Why is Node.js preferred for enterprise app development?
It is very important for enterprises these days to have web applications that are flexible, fast as well as safe. Having these applications can help them compete better with other businesses in their respective industries. Right from the time, it came into existence,...

DDoS attacks on the rise: A closer look at the data
The funny thing about digital transformation is that at the same time new technology opens opportunities for businesses, it also opens vulnerabilities to different forms of cyberattacks. The increased reliance on data combined with the widespread use of digital...

5 HR tools for successful business digital transformation
There are plenty of dependable Human Resources (HR) tech tools for a successful business digital transformation. Cutting-edge HR technologies are an invaluable solution to accelerate business processes, minimize risk, and reduce manual effort. As your company prepares...

How artificial intelligence can improve software development process?
How Artificial Intelligence can improve Software Development Process? Today, Artificial intelligence dominates technology trends. It has impacted retail, finance, healthcare, and many industries around the world. In fact, by 2025, the global AI market is expected to...
From the drawing board – Ranjani, Content Writer
What is the most exciting thing you've learned? I feel like my journey at Crayon is one gigantic learning curve. I’m constantly learning something new. When I first joined in 2018, I had to forget everything I’d known about writing. Then relearn how to write within...

5 Reasons To Beef Up Your Web Development Skills
Web development is one of the most popular digital skills of the century and for good reason. Web development, coding, and programming constitute a constellation of lucrative abilities that open the door to the most important platform since the printing press: the...

API testing tutorial: How does it work?
Making sure that your organization’s APIs are functioning properly is crucial both for ensuring the integrity of any apps or code you’re developing and for guaranteeing their functionality on launch. Let’s break down how API testing works and why you should prioritize...

AI in web design is having its moment and we’re here to witness it
Sometime in the early 90s, a journalist for a mass-market magazine wrote about Gopher, and how it was the tool that was going to revolutionise the Internet. A simple search tool, Gopher, would let users scour through all the information that the Internet held. Then...

Big data in auditing and analytics: How is it helping?
Many companies have acknowledged the effectiveness of big data. Businesses that exploit big data benefits have reported a significant reduction in operational costs, improved decision-making, and high customer retention and satisfaction rates. Big data has been...
From the drawing board – Nijanthan Ravi, Data Engineer
What is the most exciting thing you've learned? As a Data Engineer in a fast-growing big data and AI company, I focus on building a scalable, efficient and cost-effective data pipeline framework. Crayon extensively uses cloud solution for its analytics, and I have...

As data security threats multiply, here’s how CISOs should respond
As businesses all over the world have taken steps toward digitization in the past decade, the amount of data they're generating has grown exponentially. That data, combined with the latest in machine learning and analytics technology, has turned into a significant...

Why customer data collection is important for effective marketing strategies?
Customer data collection improves marketing intelligence that helps conceptualize robust marketing strategies, enhances customer service and paves a way for innovation. It therefore helps businesses to deliver better customer experience and enables them to remain...

Are you seeing your next project in 7D?
We all know the what 2D and 3D are. And depending on your industry, you might be familiar with 4D as well. So it might surprise you that in the AEC software world, we’re already talking about 7D. What is 7D? 7D is a concept being talked about in relation to BIM...

Employee training and onboarding: Why it needs to be responsive to digital transformation
COVID-19 has made digital transformation a popular term in the business community. The pandemic has forced many to embrace digital technology as the pandemic made lockdowns, community quarantines, and physical distancing necessary. Digitalization is particularly...

Big Data and AI: The future of online safety?
Gone are the days when online security could be provided by simply installing the antivirus. Such software has lost its reliability status, and companies have been forced to implement dozens of solutions to maintain cybersecurity. Can Big Data and AI help to...

How software engineers and data scientists can collaborate together
Data scientists are great mathematicians with a lot of cross-disciplinary knowledge and a super ability for analysis. The task of this specialist is to find the ideal formula for training artificial intelligence. Among all the existing algorithms, they should look for...
From the drawing board – Pratyush Roy, VP of GTM
1. How has the sales process changed in a time of remote B2B selling? Enterprise sales cycles used to span 6-18+ months. With COVID-19 imposed travel restrictions, the situation is much worse. For Crayon, we’ve noticed the 3 key changes in the remote B2B selling...

Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...

9 excellent methods to improve Mac’s security
Are you uncertain whether your Macbook is as secure as it can be? Given how many threats are out there, it would probably be worth your while to take some time and make adjustments to how you have been using the computer until now. Read the methods below and create a...
From the drawing board – Edwin Francis
1. What is the most exciting thing you have learned? Learning to build scalable applications that impacts millions of users, using big data, has been one of the most exciting parts of working at Crayon Data. For instance, I recently designed and built a complex...

The value of business intelligence for your business
The business environment is currently depicted as a highly competitive one, and to survive, one must come up with ingenious tactics to remain relevant. The current era of big data catches many business owners by surprise, with overwhelming volumes of information. But...

3 mobile video conference apps to help team productivity
Remote work is becoming more common, and companies need to find ways to maintain face-to-face contact, so the business still operates, and work gets done. Through video conferencing apps, companies can start hosting remote online meetings with their teams. Benefits of...

Crayon Data’s employee productivity app is a finalist for Gartner Eye on Innovation Award EMEA 2020
Gartner, Inc. has announced the winners of the 2020 Gartner Eye on Innovation Award for financial services in EMEA. The award recognizes innovative use of digital technology-enabled capabilities, products or services to highlight “best-in-class” financial industry...

Top six ticketing system tips for ensuring outstanding customer service
Several customer experience trends indicate consumers have a high set of expectations from support teams. They expect a quick response, faster resolution, and superb experience. To meet these demands and ensure meaningful conversations, firms need to implement the...
From the drawing board – Ajoy, Chief Business Officer
What is the biggest challenge faced by the retailers and merchant aggregators today? Covid-19 has accelerated adoption to digital and non-contact channels, shifted demand to small and local retailers, and changed the way we work and study. These are not temporary...

How to protect your data in the digital age
Today’s technology is advancing rapidly, and there is one clear trend these developments follow. The design philosophy that is leading the tech revolution is that of connectivity. The world around you is more connected and global than ever before. This has been a...

Why should you learn to code in 2020?
Coding is increasingly becoming a popular study option for many. However, why should you learn to code? Learning some basics about programming is overly beneficial for both tech and non-tech enthusiasts. Regardless of your current type of job, learning how to code in...

The importance of a secured active directory for a growing company
One of the most vulnerable spots in the security system comes from unconscious user activity such as weak passwords. That’s why many companies implement Active Directory (AD) to regulate device and users’ authorization password policies, account privileges, and...

How digital training can get workforces up to speed in the new normal
The coronavirus pandemic has forced businesses to make sweeping changes to their organizations. Lockdowns and restrictions were imposed by governments earlier in the year which significantly limited human activity all over the globe. Many companies quickly had to...

What data do you give away while browsing?
There is no such thing as complete secrecy in Web browsing. The question is how much information you reveal. Often it's a lot more than you intended to. Your ISP or the owners of the sites you visit may be able to tell who you are, where you are, and what information...
From the drawing board – Aarti Ramakrishnan, Chief Operating Officer
What's the most difficult aspect of managing a remote workforce? Building social equity. Those informal bonds and connects that happen over corridor conversations, cups of coffee, shared looks of empathy at a tough meeting, high fives after getting the job done -...

Suresh Shankar’s new podcast: Slaves to the Algo – How to stay relevant in the age of AI
Whether we know it or not, like it or not, our lives have been taken over by algorithms. Slaves to the Algo – How to stay relevant in the age of AI, is a new podcast by Suresh Shankar, the founder and CEO of Crayon Data. In this podcast, Suresh attempts to demystify...

The best ways to be better at business prospecting
Before you even think of other business strategies, you first need to think of your prospects and how you are going to turn them into customers. Nowadays, sales conversation has become the trend for every business. Sales representatives and marketers are coming up...

IoT toys pose potential risk to unsuspecting children
We live in a world where the Internet of Things (IoT) is systematically infiltrating countless areas of our lives, including the toys our children play with. According to a survey conducted in 2019, as many as 53% of respondents already owned an IoT device, while a...
Top IoT disruptors faced by the horse industry
When we talk about horses, they have been the most non-aggressive and forgiving animals since the medieval ages. They have always been a helping hand to the men in the world. They helped them conquer various lands, giving them the power to move from one country to the...

Data visualization: What is it and why does your remote team need to use it?
As a remote team, it is often hard to bridge the distance between employees that may very well have miles between them. In a lot of cases, words simply do not cover it. You cannot explain a statistic to your employee using words at least not very well. This is where...
Suresh Shankar’s new podcast: Slaves to the Algo – How to stay relevant in the age of AI
Whether we know it or not, like it or not, our lives have been taken over by algorithms. Slaves to the Algo is a new podcast by Suresh Shankar, the founder and CEO of Crayon Data. In this podcast, Suresh attempts to demystify the age of the algorithm. Join him as he...

How the customer experience guarantees success of a business
We live in a constantly evolving world. The scale of businesses changes every day. The landscape of the business environment is changing. While companies are looking for new innovative strategies to ramp up their game, they have understood the importance of customer...

Under the influence: 40% of americans have purchased something seen on social media
Social media is the new networking. We constantly find ourselves communicating with those on the screen sometimes more than those we meet in person. Even some would say they use social media to feel more connected with their community, or the world at scale. During...

POS technology is getting a makeover due to these 5 trends
Back in the day, only big retail stores and mall chains used POS terminals. But as cashless transactions become more common, using POS terminals became a necessity for every retail business – big or small. But as payment technology continue to evolve, these terminals...
From the drawing board – Prateek Vyas, VP of Sales
How have sales conversations and pitches changed in a time of remote working? Life has been extra interesting since remote work started. Not that we have not worked remotely before, the difference now is that it’s full time and involuntary. The lack of travel and an...

7 tactics to drive engagement and reduce bounce rates on your website
If your marketing goal is to drive traffic to your website, you’ve come to the right place. No matter how intricate your marketing web is, you can lose the prospects as easily as you generate them. Your website has to be excellent and then some to capture visitors’...

5 benefits of using big data in B2B lead generation
Modern-day lead generation is more complex and challenging for several reasons. There is more global competition, less patience, lower attention spans, and of course, the global COVID-19 pandemic. It is now harder to grab attention, build trust, target the right...

6 ways your software development team can collaborate better
If you want to build excellent software products, you need a development team that can work together seamlessly. However, getting people to produce excellent code together is not easy. This can become even more challenging when designers and artists also have to...

Data and healthcare: Why the industry is moving to e-prescribing
When doctors prescribe medication, they usually grab a paper pad, write the drug prescription, hand the paper to the patient, and instruct him/her to buy the medicine at the pharmacy. Times, however, have changed. Thanks to advancements in technology, physicians can...

Big data and transportation industry: How is it making our roads better
The global autonomous vehicle market is already valued at an estimated 54 billion, and is projected to increase over the coming years. Self-driving cars are one of the more popularized and futuristic endeavors that people are looking forward to, and it’s all made...
How social media has affected the technology industry
In the last twenty years, humanity made a big leap in the sphere of technologies. And one of the prominent levers that are pushing the industry now is the rising popularity of social media platforms. Promotion through blogs has also affected technological progress...

Data visualization and the pandemic spread
With just about everyone stuck at home to reduce the spread of COVID-19, lots of people are taking an interest in following the progression of the virus data and understanding what it means. Health experts, economists, and others who are trying to mitigate the damage...

5 of the best tax software programs
Tackling tax can be much easier if you have the right software on hand to help you out. In fact this market has grown significantly in recent years, to the point that there are almost too many options to choose between. To help you narrow down the field, here are just...

Talent acquisition and big data: Data-driven decisions for recruitment
Out of many business processes recruitment stands out greatly as talent acquisition in many ways builds a core for any company’s success. Currently, there are many recruiting practices that might have slight to big differences depending on the company, however, there...

Java in artificial intelligence: How is it used?
If you have this doubt whether Java can be used for Artificial Intelligence (AI), then, many brilliant Java developers in one voice will say a "YES". These developers also have the opinion that Java is one of the best programming languages after Python for developing...
How big data Is being utilized by the fleet management industry
Big data, or the data processed on a large scale by analytical tools, is crossing industries to generate new and improved technological processes. In fleet management, this means benefits to maintenance, driver safety, and overall profits. For a bottom line capable of...

SEO challenges for startups: How to overcome them
One undeniable fact is that a growing startup cannot meet its corporate and marketing goals without the help of proper search engine optimization (SEO) tactics. SEO is useful in helping small establishments reach wider markets, improve local ratings, and increase...
Investments and collaborations to bring a bright future for food robotics
Tech giants, startups, and food delivery players have been motivated with an aim to build a future in which humans and robots coexist. With labor shortage in restaurants, implementation of food robotics and automation solutions becomes a viable and essential option....
How is the integration of technology making cars safer?
During the past few decades, there have been incredible inventions that have revolutionized the way we drive the car. The motive behind these inventions is to make driving hassle-free, safe, and cut the cost of buying and maintaining a vehicle in the future. Besides,...
Digital twins are a game changer for the construction industry
New tech and tools in building information modeling (BIM) are transforming how construction firms approach the construction and maintenance of new buildings. One of the most valuable new techniques is the use of digital twin technology, which are virtual construction...

Dispelling modeling misconceptions in the Coronavirus era
A recent saga between Rhode Island and Massachusetts over COVID-19 case levels and travel bans has confused and inconvenienced New England travelers. But the regional drama is also just one part of the larger problem. With no agency at the federal level collecting and...

The tech-tool trends that are dominating 2020
Marketing professionals are still talking about the 2020s as if yesterday was January 1st. But there's some truth in their implication that the decade is still fresh and brimming with possibilities. Some of the coolest technical trends have already shown their faces,...

Can wearable technology help insurers provide more proactive health coverage?
56% of people owned at least one wearable device at the end of last year, and the wearables market is constantly growing. The availability of personalized health data is a huge attraction for many people, particularly as the awareness of the importance of health and...

Data control centres and NOC, keys in the business development of modern global firms
Today's world is marked by globalization and the expansion of communication and business through the Internet. The network of networks has managed to position itself as the ideal place in which to carry out actions of all kinds, which are translated into an increasing...

Combating employee theft in the workplace
Every year, businesses lose 5 percent of their revenue to employee theft. While it may not seem like a typical workplace issue many employers need to worry about, it unfortunately happens quite frequently. In fact, 95% of businesses have been impacted by workplace...

5 tips for regulating your children’s device use
In the months since the onset of the coronavirus pandemic, we’ve relied on our devices to stay connected to work, school, and friends – and it may seem impossible to regulate your children’s device use, especially when these devices have become even more necessary to...

Top 3 trends in retail software development accelerated by COVID-19
The landscape of the retail industry has been already shifting towards optimisation of everyday operations by applying digital technologies. Global retail tech spending was to reach $203.6 billion in 2019, according to Gartner. The COVID-19 outbreak accelerated the...

How to secure your online customer data effectively?
In this age of growing technology where data is at risk in any form, protecting your customer's information has become crucial for brands. But why is data so essential for your organization? It is crucial because data helps you harness data and lets you improve the...

Three surprising ways the future of AI is already here
Artificial intelligence as envisioned by popular culture is still a distant goal for computer scientists and engineers. While many researchers are making progress towards creating robots that look, act, and think like humans, current applications of AI are invisible...

6 proven benefits that education games have on children’s mental abilities
It is not a rare sight these days to spot a toddler with a smartphone in hand. As a matter of fact, Generation Alpha shows great prospects of becoming the most tech-savvy generation of all time. Research shows that children spend about 7.5 hours in front of a screen...

"Don’t build in the conference room” – 6 practical tips on how to build a great product
In this week’s episode of the Crayon Lighthouse Fireside Chat, Krish Sridhar, founder and CEO of KNOW (getknowapp.com) talks to us about his company’s vision and how to build a great product. Krish has over ten years of experience in the corporate and consulting...

3 crucial lessons businesses are learning about BI amidst the pandemic
For the last decade or so, businesses of all shapes and sizes began to recognize the power of the data they were collecting and what it could do for their bottom line. One by one, companies started to build processes to mine and analyze data, to draw some actionable...

The big data revolution: How it's beyond government control
By now, you’ve probably come into contact with big data in some way, whether this be through personalized recommendations on Netflix or insurers that use the technique to reduce car insurance premiums. So far, there is not widespread concern that these data...

Artificial intelligence takes center stage in the war against pandemics
When an ongoing, recently discovered and highly contagious virus needs to be tracked and contained, this can prove difficult. Nothing has illustrated this challenge more than the COVID-19 pandemic. There is an overall lack of consensus about the new coronavirus and...

From the drawing board – Suresh Shankar, Founder and CEO of Crayon Data
People and product. Two P’s in a pod. The two things that make a company. Most marketing strategies focus on product marketing. While employer branding is seen as a separate thing altogether. At Crayon Data, we know our people make the product (in our case, our...

Most common problems of going remote: How to deal with them
Introduction Remote work brings many benefits. First, you can find the best talents anywhere and increase diversity at your company since you’re not limited to a specific location. Second, organizations with the remote work policy experience a much lower turnover rate...

The changing OTT landscape in a COVID-19 impacted world
The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating. With negative news all around and limited access to entertainment avenues, consumers are slowly turning towards over-the-top (OTT) platforms. 80% of Indian consumers have stated...

5 tips on how to manage your finances during the COVID-19 pandemic
The COVID-19 pandemic managed to turn the whole world upside down in a few months. The economy collapsed, and millions of people instantly lost their jobs. There’s still no vaccine in sight, which means coronavirus might be here for a long time—much longer than we all...

Companies now realise the importance of digital transformation
IBT: What were the major disruptions faced by Crayon Data due to the onset of COVID-19 in its global business operations? How have you managed these disruptions, and how are you navigating ongoing challenges vis-à-vis the pandemic? Suresh Shankar: Crayon’s core value...

Rediscover life at your workplace: thrive in the post-crisis world
In this week’s episode of the Crayon Lighthouse Fireside Chat series, Shagufta Anurag, or Shagu, as we know her, spoke to us about rediscovering our lives at the workplace. Shagu is the founder and CEO of Saltmine, a B2B SaaS company in the workspace design-build...

How modern IT tools can improve business intelligence
Modern IT tools have undoubtedly transformed the business landscape. From enhancing speed and accuracy to streamlining business operations, there are so many benefits you can enjoy from investing in up to date IT technologies. But how can these tools enhance business...

7 smart tips for businesses to leverage podcasts as a marketing tool
If you have a social media account, then there is a high chance that you come across at least one podcast every day. Recently, they have become the most favorite way of influencers and marketers to communicate with their followers. The popularity of podcasts can be...

Here’s how to keep your IoT devices secure
IoT devices can provide some significant benefits for both companies and consumers. They can collect vast amounts of data or make life a little more convenient. There are a few significant downsides to IoT devices, however. One of the most well-known is the serious...

How data scientists are affecting industries across the globe
Data science is considered one of the most rewarding fields that require both analytical and creative skills in order to be fully successful in this role. Moreover, companies are always on the lookout for great talent but often confront numerous challenges since the...

How technology is bridging the gap between income and college studies
Technology has become a part of our daily lives for years now. What seemed to be impossible before can now be done in just a few button clicks. And for students, the availability of these new technological conveniences has made it easy to accomplish a number of goals,...

What is data encryption and how does it work?
If you have ever looked into how to protect your data, you have likely learned that it needs to be encrypted. Of course, most people have no idea what that means. Still fewer people know how it works. While you don’t need a computer science degree to protect your data...

Top 6 eCommerce tips for maximum sales
The ecommerce industry is booming with an estimated 25 percent of the global population shopping online in 2020. This number is most likely much larger with the COVID-19 pandemic. For budding ecommerce business owners, or those who have been in the online retail space...

How to handle cybersecurity in a 5G world
The 5G mobile network will revolutionize the world with its ability to connect virtually everyone and everything together including devices, machines, and objects. Sadly, the countries engaging in the “race” of deploying 5G technology are missing the bigger picture in...

How are VPNs benefiting businesses in 2020
Anyone who has even a passing interest in the tech world has heard of VPNs by now. They’ve seen them mentioned in posts about privacy, and spotted the many ads provided through PPC campaigns or influencer sponsorships (NordVPN, Private Internet Access and ExpressVPN...

Why businesses should audit their cloud
21% of data in the cloud is considered confidential. That means cardholder data, protected health information, password-protected information, personally identifiable information – it is all processed and stored in the cloud. The myth that most people believe is that...

Study proves AI robots can boost social skills in children on autism spectrum
Artificial intelligence (AI) robots are changing the world we live in by helping us to not only expand our physical abilities but augment our behavioral patterns and boost our social skills as well. At present, approximately 1 in 54 children born in the USA is on the...

Lighthouse fireside chat with B.S Nagesh: Trends in consumer retail and ecommerce post-Covid-19
In this week’s Lighthouse Fireside Chat, B.S Nagesh, the founder of Trust for Retailers & Retail Associates of India (TRRAIN) and the Chairman of Shoppers Stop spoke to us about the changing retail landscape. Shoppers Stop is one of India’s largest department...

Signs which show that you have a good cybersecurity culture
As technology has developed with cloud computing, IoT devices, and other new software applications, organizations have, in turn, resulted in a larger attack surface that opens the door for more dangerous cyber-attacks. This has led organizations to develop a strong...

5 emerging digital trends in the information technology sector
There are several emerging digital trends impacting the information technology sector as a whole. The IT industry has been experiencing a consistent expansion and growth in its capabilities. As the information technology sector continues to expand, the available job...

360° customer experience with personalization
Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...

Artificial intelligence and machine learning: What’s the difference
How often do you hear people use the terms “artificial intelligence” and “machine learning” interchangeably? The two are definitely related, and machine learning is actually a subset of artificial intelligence. However, as a greater number of businesses begin offering...

Academia's reluctance to market data science programs threatens global R&D
The data science field is facing a challenging paradox. Big data is changing our world in many wonderful ways. Companies are offering very lucrative compensation packages to entice qualified data scientists to join their teams. There are a number of opportunities for...

Why big data collection needs to broaden beyond social media mining
When we talk about using “Big Data”, we normally mean using “Social Media Data”. In fact, it’s so common to talk about big data as narrowly referring to data generated by social media platforms that the two terms have become almost synonymous in both tech and the...

Accelerators and incubators: How to launch your startup
Whether you’re a first time founder or a seasoned entrepreneur, launching a startup comes with its own set of unique challenges. Building a startup requires a great idea, planning, funding and a bit of elbow grease. Lack of resources often leads founders to look for...

3 powerful storage infrastructure that can boost your business
Technology is an integral part of the digitally transformed business environment. The more capable the employed technology, the better a business can perform and compete in the market. In order to create products, enhance collaboration between teams, and launch,...

Accelerating digital transformation: how AI can help banks in Oceania
In the past several years, enterprises around the world have adopted digital transformation projects on various scales. According to the International Data Corporation (IDC), worldwide budgets on technology and services that facilitate digital transformation is...

Why you need AI for email marketing in 2020
AI is fast becoming a reality as it is sneaking through almost all spheres of the digital world. Snapchat filters, Google Lens, Ikea mobile app, Microsoft Cortana, Amazon Alexa, and the list continues to grow with each passing day. Email Marketing is no exception to...

Curate, Send, Receive feedback: 4 ways technology has made the game of email marketing very easy
Some claim that technology is evil, while others believe that technology made their lives easy. I am from the latter type because if it weren’t for technology, I would’ve lost business worth $1 M in a single day. Can you believe it? I was away on vacation, and one of...

AI in Instagram : How it helps choose explore tab content
Machine learning and AI plays a very significant role in almost all technical aspects of life. It also reigns supreme in the digital world. Social media platforms, especially Instagram, use AI extensively to choose the best content for the Explore tab. To know how...

Why you need to adopt the AI-first approach for email marketing in 2020
Role of Artificial Intelligence in Email Marketing Strategy Artificial Intelligence has opened doors that we had never even anticipated. It is the overarching term used for several technologies but it usually refers to making computers act like humans. When used...

Digital personalization: How is creating a knowledge bubble for both customers and businesses
Digital personalization is the curation of content and advertisement on the digital platform which is based on the individuals preferences and specific current requirements. It is achieved by mining the individuals online data which is gathered from their device,...

How to increase the cyber security of your business
Data security is a matter of paramount importance in the modern era, and that is especially true for businesses. Businesses of all kinds trade in data, in a sense, because data is the insight businesses use in order to determine the most effective means by which to...

7 cybersecurity threats e-commerce businesses face in 2020
Hackers and their techniques are constantly changing becoming both more advanced and destructive but one thing remains the same: e-commerce websites are the primary target for cyberattacks. From compromised customer data and financial fraud to leaked trade secrets and...

How the internet of bodies Is revolutionizing healthcare
We’re entering the age of the Internet of Bodies: an extension of the Internet of Things where humans are connected to devices that can be worn, implanted or swallowed in the name of human health. In fact, many people are already IoB-connected — the market for...
Evolution of data science: How it will change over the next decade
Although data science, as an academic discipline, has been around for more than 50 years, it wasn't until around 2010 that it entered the mainstream consciousness. It happened as a new wave of businesses recognized that data was the key to mastery of modern markets...

Understanding the importance of data integrity
It isn’t just data security practices that will be needed to keep the electronic and physical data of your company safe. Strong data integrity practices will need to be taken into account as well. While many businesses are coming to understand the need for data...

How to manage your inbox and stop spam emails
In recent events, spam and phishing emails have exploded. A reported 18 million emails were blocked on Gmail servers in the past few months. Now more than ever is the perfect time to manage your inbox and create a defense line to stop these unwanted emails. While some...
How to push the envelope on client delight
Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our...
The impact of COVID-19 on the digital industry
COVID-19 is taking its toll over humanity on a global scale while being one of the biggest reasons behind economic encumbrance, bringing even the sturdiest of the countries to its knees. This disease has hit the critical driving force of any industry - the human...

3 ways to decrease your shopping cart abandonment rate
According to research published by the behavioral marketing company SaleCycle, 82 percent of online orders in the first half of 2019 were abandoned without being converted into a purchase. Research agency The Baymard Institute, meanwhile, found that the average...

Cars of the future: Technology advances of today
You alert your vehicle to arrive within minutes. Your car biometrically scans your face to open the door. Once you are seated and your seatbelt is secured, the car relays your health statistics on the dashboard. When you begin to drive, an alert comes up on the...

7 ways SMBs can protect themselves from cyber attacks
Small and medium-sized businesses (SMBs) are a major target of malware, phishing, viruses and other cybersecurity threats—so much so that 61% of data breaches affect small businesses. Cybercriminals go after small businesses for a number of reasons. Many small- or...

How artificial intelligence will make it easier for seniors to age in place
Today, there are 703 million people aged 65 and older, a number that is expected to more than double by 2050, according to a report by the United Nations Department of Economic and Social Affairs. The population of older adults is growing faster than any other age...

Big data in manufacturing: The benefits
The big data revolution is upon us. Whether you work in an office building, a factory or out in the field, you’ve likely used some form of data analytics and the Industrial Internet of Things (IIoT) at some point or another. Depending on your profession, you might...
How to go-to-market in 9 days – Lessons from lockdown
We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put...

10 online courses for understanding machine learning
Machine learning has ties to statistics. It allows you to detect patterns in the sometimes chaotic mathematical models that exist. Online machine learning courses teach you how to make use of machine learning algorithms in a programming language. The disruptions...

Cybersecurity in healthcare: How it can help during this COVID-19 crisis
The healthcare industry has started using advanced technologies such as electronic health records to store their patients’ data, be it their personal information, billing information, and so on. These technological advancements have reduced the workload of medical or...

Big Data in eCommerce: The new trends for 2020
Over the years, Big data technology seems to have transformed several industries across the globe. And it is showing no signs of slowing down. The following post emphasizes how big data makes a significant effect on the present eCommerce trends. Data is everywhere. In...
How to identify new business opportunities in 2 weeks – Lessons from lockdown
Crayon’s core value proposition for maya.ai is to create personalized lifestyle experiences. Be it in dining, retail or travel, we had it all covered. Until Covid-19 changed the world. Worldwide dining and travel came to a standstill. Brick-and-mortar shopping now...

Image optimization for enterprises: How to save 86% of your tech budget
Web performance quality has an impact on almost every aspect of a digital business, including its eCommerce platform conversion rate, Google rankings, and customer loyalty. In addition, image delivery, which is the major reason why web performance can be harmed, is a...

8 Interesting facts you need to know about Power BI
If yes, then you need to understand your data because the business requirements keep on changing. This is where business intelligence software like Power BI comes into play. Now the point is that; Is Microsoft Power BI can help you pluck yourself and your business to...
How a WordPress Backup and Restore Strategy Gets Your Site Back Online Fast After a Cyber Attack
Hackers keep busy with their criminal mischief these days. One estimate places the annual haul at about $1.5 trillion raked in by a variety of schemes: ransomware, cryptojacking, identity theft, data theft, phishing...and the list goes on. It’s a profitable career, so...
Unlock your OMS potential. Here's how
By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting or shopping. ...

How to keep your network safe: 3 tips to help you with this
It doesn’t matter if you own a small business or a multi-million-dollar corporation, network security is a top priority. Even if you don’t have to deal with the regulatory concerns related to managing stored data, the fact that there are hundreds of new threats...

Big data and Its starring role in tackling digital data-based crime
Big data has become an indelible part of the modern technology scene. New technologies and public services increasingly rely on massive data sets, with much of the surveillance and tracking technology deployed to fight COVID-19 conspicuous in their use. Unfortunately,...

How to reduce your exposure to cyber attacks through API security testing
Despite numerous cyber attacks taking place across the world, Application Programming Interfaces (API) security testing is still not a priority for many businesses that run publicly accessible web services. While web services are designed carefully to prevent many...

The data analytics of substance abuse & treatment
The prevalence and effect of data analytics in the world of healthcare are substantial and have massively improved healthcare for millions across the globe. The value of healthcare analytics is undeniable and it is expected to become a $50 billion dollar industry by...
The mathematics behind the lock-down of a country
Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The...

4 reasons to invest in UX Research
Assessing the quality of the user experience that your product offers is undeniably important, but it is worth emphasizing why UX research is a good investment to help motivate you to make this a priority. Here are just some of the main reasons that UX research is...

Global Big Data Market: Key trends to watch out for in 2020
These days, the world runs on data. Almost every facet of our tech-enhanced lives, both when we work and play, generates massive amounts of data, which in turn drives an entire industry, known as Big Data, that strives to keep up with it all. After all, there’s little...

AI and big data: How they play a key role in preventing future pandemics
There’s probably not one person on this planet at the moment that is unaware of the raging pandemic called the coronavirus (COVID-19). In less than four months, it killed around 183,000 people across the globe. People are mad with the authorities, and they are angry...
Crayon Data takes its AI-led personalization maya.ai to Latin America through a partnership with Stefanini
Singapore/Chennai May 2020 – Crayon Data, a leading artificial intelligence and big data company based in Singapore announced an unprecedented partnership with Stefanini, a pioneer in digital solutions in Latin America. The Brazilian multinational has acquired the...

Data privacy issues every business must understand
Due to the current COVID-19 crisis, many businesses are facing unprecedented challenges. In this difficult climate, then, the last thing any business owner wants is for their company to fall victim to an online attack. Data breaches are huge disruptions. And, as...
How to launch a product remotely – Lessons from Lockdown
A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...

Artificial intelligence in classrooms: How is taking over?
Artificial intelligence is known widely by its initials ‘AI’, is human intelligence programmed into machines giving them the capacity to think and act logically. Computers can store, process and retrieve huge amounts of data in a very short time. Coupled with...

9 tools that let you work or study from home during the pandemic
For most of us who generally work from home, the coronavirus pandemic has hardly affected our lives on the business front. But for everyone else, working from home all of a sudden may be quite challenging. The same goes for all the students. Much to their...
What banks should be doing during lockdown and beyond
The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit. And banks are no exception. How banks respond to the current situation...

3 inexpensive branding strategies for small businesses to help them grow
Two things click in our mind when someone says the word Apple. The first is the iPhone, and the second is the fruit. Why are they in that order? Why Apple, the brand, has trademarked the word. Why apple the fruit has taken the second position? Among all other things,...

Cybersecurity should be taken more seriously: Worrying cyber crime statistics
In the information age we enjoy today, one fact stands true above all others - data is king. This also explains why data has become one of the most fragile commodities out there. The cyberthreat has never been as pronounced, nor so terrifying, as it is today....

5 artificial intelligence technologies that will dominate in 2020
Artificial intelligence or as people call it AI technologies are becoming more popular these days. If several decades ago AI was associated only with robots, now it has shown that it can be used in everyday life, in different industries, etc. It was inevitable that...

Do small businesses need big data tools? Here’s what you need to know
Big data is a term that describes large volumes of data sets. Advanced analytic techniques are used to make sense of big data, translating it from a complex database of information to simple reports and visual dashboards. One of the biggest misconceptions about big...

7 ways small companies can leverage business intelligence
“Business intelligence” is a big term. It brings to mind teams of bespectacled computer wizzes toiling away in corporate cubicles, diligently churning out reports for head office. Rarely has it been seen as the domain of small and independent companies. Yet this view...

Big data and fashion: How’s it changing the industry?
Big data is key to success in any high-level industry, including fashion. As stated in a recent study, big data is increasingly being used in the fashion industry for “trend forecasting, supply chain management, customer behavior analysis, preferences, and emotions.”...

Advance your business: 3 key elements that’ll take it to the next level
The business ecosystem is in a period of consistent change. From new technology to new hiring practices to new workspaces, you are currently operating your company in a revolutionary era for how people conduct business. With this era of change comes a consistent...

Crayons Of Lockdown – Bhavani Vishweshwar
In the newest edition of #CrayonsOfLockdown, we have another WFH veteran and the First Lady of Finance, Bhavani who talks about the highs and lows of working from home and gives us a sneak peek into her newly acquired skill. How does it feel to work from home on an...

Maximizing Headless Commerce to Create Tailored Customer Experiences
As eCommerce takes up an ever-growing slice of the retail market, brands are funneling more resources into improving their digital marketing strategies, personalizing customer experiences, and creating custom user interfaces. Let’s take a closer look at some eCommerce...

AI and Privacy: What’s in store for the the future?
One of the most common use cases of artificial intelligence at the moment is its ability to handle massive datasets, processing and interpreting them. A task that human data analysts would take ages to complete, if at all, is performed in no time, and without the...

Crayons Of Lockdown – Vijay Anand
In the newest edition of #CrayonsOfLockdown, we have WFH veteran, sales guru and part time gardener Vijay Anand who talks about his WFH experience and gives us a sneak peek into his newly acquired skill. How does it feel to work from home on an extended basis? Having...

Azure data security and encryption best practices
Scientific and technological progress has turned information into a product, data security and protection toolkit, that can be bought, sold, exchanged. Often, the cost of data is several times higher than the price of the entire technical system that stores and...

Big Data and AI: 4 ways they’re playing a major role in reducing the spread of Coronavirus
The only news that matters in the world these days is how the fight against the coronavirus is proceeding. Of special interest to most citizens are how China and Taiwan are or are not making progress in the battle. China, in particular, as ground zero for the pandemic...

Big data: How is it changing hiring and recruitment
In many forward-thinking companies, hiring and recruitment of new personnel isn’t quite what it used to be. Rather, it has become a far more advanced and technological process than ever before. Gone are the days of going into a company with a resume in hand and...

10 ways AI is changing the CX landscape (Infographic)
AI is changing the way we do things every day. It can now help us park our cars, order coffee, stock up on home goods, cancel online orders, and more. In particular, AI-backed technologies are changing the customer experience in drastic ways. Gone are the days of...

Aisera Seed Funding Success is a Good Omen for AI-Based Customer Service
A few years ago, many companies were skeptical about the benefits of artificial intelligence. The opportunities that it provides have become a lot clearer these days. A growing number of companies are exploring the benefits of artificial intelligence in customer...

How using predictive analytics and big data in Forex Trading can enhance your success
With an average daily turnover of approximately 5.1 trillion USD, the Forex market is the most liquid market on earth. With technological advancements, it has become easier for investors to trade currencies through online Forex trading platforms. But it isn’t easy to...

Big data in the water industry: How does it provide big value?
Water treatment is highly resource-intensive and typically relies on equipment that can be expensive or difficult to maintain due to the harsh conditions in water treatment plants. As a result, any opportunity to improve maintenance strategies or cut back on resource...

Crayons Of Lockdown – Rohit Ghosh
How does it feel to work from home on an extended basis? I feel quite alright working from home - definitely feel more productive in terms of personal work and goals owned by me. However, it is a little difficult and inconvenient when I want to collaborate or discuss....
Life @ Crayon – Satwika
1) How long have you been at Crayon? I joined Crayon in 2017 and then went on a break and now it has been 5 months since I came back! 2) What do you do at Crayon? I ensure that every deliverable sent from my team is one that is the closest reflection of Crayon’s...

Data lakes: Is it really worth it for organizations to sink Information in them?
Perhaps the single biggest problem with data lakes is the fact that it seems like nobody can clearly define what they're best used for. Computer scientists will say that a data lake is nothing more than a repository of data that's stored in a natural raw format, but...

How Marketing Automation Helps in Leads Generation
What’s your go-to move for lead generation? If your answer is going to be “buying leads”, then we suggest that you cancel all your meetings because this is going to be a long discussion. Leads that are bought are hollow and give you nothing but empty promises. Quality...

The pros and cons of VPNs
Accessing the web via a proxy or VPN is as popular as ever. This trend gives users access to geo-blocked websites and more content at reduced rates. Apart from this, users can access services without the worry that their sessions will be tracked. However, like every...
How to become a work-from-home warrior in the time of COVID-19 and beyond
Globally, 52% of people work from home at least once every week (according to Owl Labs). There are a number of good reasons why people choose to work from remote locations. They live in another city, they have kids to take care of, the commute is just too long, so...

What You Probably Noticed at this Year’s RSA Conference
The RSA Conference (RSAC), a gathering of cybersecurity experts held several times a year, just finished off its first 2020 iteration. This event was held in San Francisco in late February. Around 36,000 attended, along with 704 speakers and 660 vendors. The theme of...
Keep your distance please: a case for social distancing in troubling times
Disclaimer: This piece of writing is meant to drive the case for social distancing and self-quarantines. It isn’t meant to cause panic. I’m in no way an expert, in neither epidemiology nor mathematical modeling. The approach undertaken below is laden with assumptions,...
Life in quarantine: A digital paradox takes flight
The Airbus engines roared into the sky, I sensed the brisk and steep ascent of the flight, as it was a bit unusual for an aircraft of that size to take off at such a sharp angle. However, my attention was not on the ascent, but on what I would witness, in about ten...
Lessons for business. From Charles Dickens, start-up founders and Scott Fitzgerald
Over 200 years ago, Charles Dickens opened “A tale of two cities” with these memorable lines: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it...

The role of big data in economic development
In some ways, data has become one of the most valuable resources in the world today. Our technologically-enriched, device laden lifestyles depend on the speedy and reliable transference of data. Businesses are investing in the collection and analysis of data in order...

Kids and Technology: What the Research Says
Each year the call to restrict technology for children and teens gets more urgent, as researchers and child advocates warn parents against the evils of too much “screen time.” And, given the way technologies like artificial intelligence are transforming our daily...
How is ML Being Used to Handle Security Vulnerabilities?
In today’s age, it is impossible to implement effective cybersecurity technology without depending on innovative technologies like machine learning and artificial intelligence. Machine learning in the field of cybersecurity is a fast-growing trend. The analysts at ABI...

Uses of Artificial Intelligence in Employee Profiling
The global market for artificial intelligence (AI) has skyrocketed. Experts predict that by 2025, it will reach nearly $120 billion per year. You can now find AI everywhere. It's in healthcare, transportation, manufacturing, and more. AI doesn't only help make these...

Data Security: How to move to a data-centric approach
Take a moment and think about some of the changes in computing over the last decade. The iPad debuted in 2010. Smartphones weren't in everybody's pockets yet. 4G was starting to branch out from major cities around the world. And we had only a taste of the Big Data....
The Future of Transportation Technology
As technology continues to evolve, there will be big changes coming to our roads and skies. The way we travel and commute could look completely different by the year 2021. New innovations hope to tackle some of the biggest issues plaguing transport today, by reducing...
The state of FinTech in Europe: Key trends from Finovate Europe 2020 in Berlin
We’re three months into the new decade and Crayon Data has already unlocked something very special. For awhile now, we’ve wanted to showcase the powerful AI-led personalization capabilities of our product, maya.ai in Europe. And this year, we were selected to demo...
What does transition from big data to fast data mean
Over the last decade, no trend in computing has generated more buzz than “Big Data”. Computer makers, software companies, and IT experts frequently announce that it's changing everything. Your company is told it needs to incorporate big data or get left behind.When...

How AI will change the mobile app development industry
The tech world has been permeated by a plethora of disruptive technologies such as Artificial Intelligence, Machine Learning, AR/VR and so forth. The following post emphasizes on how the concept of AI seems to be revolutionizing the mobile app industry in one go! We...

Blockchain technology: 3 ways how it’s changing everything
For the average person, mentioning the concepts of cryptocurrencies and blockchain technology is likely to bring one of two things to mind. One is the financial aspect of the technology, and especially the volatile crypto trading market that has made so many headlines...

Examining how AI-ready data is ready to transform digital marketing
At its inception, the digital marketing industry still relied fairly heavily on things like gut instinct and inference from outdated precedent. The tools were there to reach people online, but those wielding them weren’t ready to embrace the rigors of data-driven...

The future of cyber security: What’s in store?
By this point, most of us have at least a basic understanding of the risks of cybercrime. You may have heard of the significant breaches at major retailers like Target or Chipotle, and you know that identity theft is a crime that happens all too often. However, since...
Life @ Crayon – Vaibbahav
1) How long have you been at Crayon? I’ve been in Crayon for about 12 months. 2) What do you do at Crayon? I manage sales in the MENA region for Crayon. 3) What’s your average day like? I usually spend my days meeting CXOs of financial institutions and I try to solve...

Tips for Improving your Working Capital
Working capital is an essential tool for understanding your business’ financial health and the ability for long-term growth. However, for many of us, it’s one of those terms that we hear a lot but never really understand. Working capital is the difference between your...

Top 5 Telecom Trends to Watch in 2020
Self-driving cars, home automation, virtual assistants...it’s clear we’ve already seen some outstanding technological advances and are on the brink of more significant breakthroughs. Alain Fiocco, CTO for OVHcloud, calls 2020 “a new era” for technology. But with all...

Big Data and internet browsers: Convenience vs. Privacy
As you surf the internet, you leave a trail of invisible big data in your wake. Logging into Facebook, clicking over to a news website, or shopping on Amazon leaves breadcrumbs that many websites funnel into data collection. Big data is big business not only for...
Best Ways to Leverage Data to Maximize Your B2B Marketing
Getting the most out of your B2B operation requires distributing your resources in the most efficient way possible. That means data. Achieving long-term growth and extracting the most value out of every investment only comes with an intelligent use of data. Leveraging...

How Can Big Data Improve Inventory Management?
Big data is making big waves in business. By collecting and analyzing massive pools of information, companies can optimize nearly every facet of their business. These data-based solutions make services more profitable for companies and more helpful for customers....

Benefits of IoT on higher education and research
The Internet of Things (IoT) is a network of connected devices that is generating unprecedented levels of data through information sharing. In the last few years the IoT has had an immense impact on businesses in multiple sectors and industries. Higher education and...
Consumers want to be recognised for their individuality; can enterprises keep up?
At the start of the last decade, smartphones and social media were still in their infancy. But by the time we hopped over to 2020, with their omnipresence, they increased access to information dramatically; Choice exploded and consumer expectations ramped up,...

Will AI be the Key to Unlock Huge Business Growth This Year?
With every other article in the cybersecurity hemisphere making both big and small references to the monumental impact that artificial intelligence and machine learning have had on the ongoing fight against cybercriminals are their crimes, it’s only natural that...

5 Reasons Why Ecommerce is Going to Take Over the Retail Market
Ever since online trading started in the early 90s, ecommerce business is going up. There used to be a stigma about shopping through the internet. People were scared of hackers stealing their money, but soon everyone understood that this is not something that happens...
WordPress Security Plugins: What they’re actually doing for you
WordPress may be the world's most popular blogging platform, but it isn’t invulnerable. Just due to the fact that it’s home to millions upon millions of websites, WordPress is increasingly being seen as a goldmine by hackers. After all, if they can crack one blog...

AI for data analysis: should you build or buy it?
The usefulness and applications of artificial intelligence have really been ramped up, as AI is being deployed across numerous industry sectors to great results. So the question for businesses is no longer whether AI should be adopted, but the best way of adopting AI...
Artificial intelligence in the battle against the coronavirus: How can it help?
An outbreak of flu-like symptoms that originated from a wet market in the city of Wuhan, China has brought chaos to the world. The new coronavirus or 2019-NCoV, was first reported on December 31st, 2019, as pneumonia. The number of infected people increased...

Big Data and Healthcare: Where Are We Heading?
Every day, the healthcare industry collects a constant stream of data from a variety of sources. Healthcare data includes billing and payment information, patient health history, data from wearables, and more. Without data science, it would be virtually impossible to...

Big data for business: How it can be used
Big data is all the rage in big business. However, if you run a small business, you likely think that this powerful source of insights is out of your reach. You may be more mistaken than you realize. Big data is not only something that a small- or medium-sized...

Artificial intelligence software: Why your company needs it
Artificial intelligence is making huge strides across various sectors. It has become a ubiquitous technology, prevalent in many business-critical processes, from gathering and organizing information to creating and executing schedules to automatically making crucial...
Crayon Data to demo maya.ai at FinovateEurope 2020
Finovate Europe is one of the largest FinTech conference in the world. More than 1,200 senior attendees, 150 speakers and 60 demoing companies will be in attendance. Crayon Data a singapore based AI and big data company will exhibit and demo their flagship product,...

How to build brand awareness through digital display
Self-marketing through display stands has always been something that companies have prioritised to promote their business. Getting their message across through these displays has worked, and as technology expanded, so did the ability to self-promote. With a bespoke...

Crayon Data to demo maya.ai at FinovateEurope 2020
Singapore/Chennai, January 31, Crayon Data announced today that it will participate in Finovate Europe - one of the largest fintech events in Europe. Crayon will also exhibit and demo their flagship product, maya.ai at the event. Finovate is a global conference...

The power of data science and predictive analytics
Data science and predictive analytics are becoming as essential a part of the retail arsenal as points of contact for consumers, and assistants on the ground. As consumers become more technologically sophisticated, customer expectations grow ever higher. Today’s...

5 ways big data is changing the healthcare industry for the better
Technology is making it possible for amazing strides to be achieved in the healthcare industry. In fact, there are many ways in which big data is innovating healthcare overall. For example, McKinsey reports that “Kaiser Permanente has fully implemented a new computer...

Brexit’s impact on GDPR Compliance: what businesses should know
It wasn't all that long ago that the EU's General Data Protection Regulation (GDPR) went into full force, compelling multinational businesses and EU-centric companies to adapt their data procedures to comply. The changes also had a ripple effect on the rest of the...

5 reasons why you should update your web host in 2020
Here’s a little known secret: many people are afraid to switch their web hosts. However, it is important to be aware of the importance of updating your web host and choosing an award-winning, quality web host and the difference it makes for your site, some offer web...

How innovative tech is transforming the manufacturing industry
Technology has undoubtedly reshaped almost every part of society, changing how people communicate, travel and live, among other things. It also upended processes and practices in the manufacturing sector, including through these advancements....
![15 surprisingly hackable IoT devices in your life [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/12/1026-1.jpg)
15 surprisingly hackable IoT devices in your life [Infographic]
Technology has made everything easier for us, to the point that our watches can now control our lights by simply shouting a command. Every device, right from our cars to our refrigerators has become connected through IoT devices (the Internet of Things network that...

How Google Analytics data helps calculate your search marketing ROI
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
How eCommerce websites can take product pages to the next level
Personalization on an eCommerce website is not unusual in today’s consumer-driven world. Customers want brands to know them; to offer products that fit in with their own needs and preferences. They want to have the same kind of experience as shopping at a store...
All you need to know about coding standards for SQL queries
Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...

A beginner’s guide to voice search: how it’ll change the future of SEO
Where the last few decades experienced the wave of mobile-first economy, the present and the upcoming decade denounce something that we call AI-first. Ok, this is nothing but introducing the concept of your very much popular AI in different aspects for all industries....
Customer experience for banks: what’s hot and what’s not!
In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....
Crayon Data at the Singapore Fintech Festival 2019
Last week was a whirlwind of meetings, networking sessions and all that’s new in the financial technology community. The recently concluded Singapore Fintech Festival, in Singapore (obviously) had a lot to offer. The weeklong affair saw attendees from some of the...

The top 5 artificial intelligence trends to expect in 2020
Artificial intelligence is one of the fastest moving and least predictable industries. Artificial Intelligence (AI) has the peculiar ability to simultaneously amaze, enthrall and intimidate. The possibilities of AI are innumerable and beyond the scope of our...

Email marketing strategy and tips for successful campaigns
Email marketing campaigns are by far the most popular ways of advertising, for a couple of reasons. They are available to wide masses, given that over 90% of adults use email services. Still, not all those people are the target audience for every business. The finest...

Top cloud-based cross-platform business apps for 2020
As a website owner, I always look for ways to optimize the work of the team. Mobile devices play the head role in content making at Freepps.top, so we usually stick to cross-platform solutions. That’s where cloud-based apps fit the best. No matter what kind of office...

Access to location data: ethical business tactic or privacy violation?
It’s not uncommon for working professionals like you and me to come across ads on the internet. Almost every website you visit or app you use does location-based advertising. While sometimes we feel treasured for all the tailor-made ads that make our lives easier,...

Reshaping the Financial Sector of the Middle East with Finnovex Middle East 2020
27/10/2019, Dubai: Advanced technology and innovation have forever disrupted business operations of the past. With changing trends and customer expectation, product offerings, service and business operations has been the centre of the continuous cycle of adopting and...

Top 7 eCommerce shopping trends you should implement in 2020
In the fast-paced eCommerce sector, relevancy is a critical success factor. Your online business needs to stay at par with advancements in marketing technologies and tactics to survive—leave alone dominate. But how do you stay relevant in an industry that keeps...

Can software development evolve with the help of AI?
Artificial intelligence (AI) is impacting just about every business. As organizations incorporate augment intelligence and AI into their digital transformation, the way they approach projects is changing. It’s no different in the world of software development. To...

10 groups of machine learning algorithms
By now, most people with a passion for programming and coding are already familiar with machine learning and its basics, at least. But for those who are completely new to the subject and would like to discover it and understand its intricacies, this article will take...

How a nearly forgotten physicist shaped internet access today
Massachusetts Institute of Technology (MIT) announced that Fernando Corbato, a pioneer in computer security, has passed away aged 93. Corbato’s death, though it is sad news, provides an opportunity to reflect on the importance of his work, and specifically on one of...

8 things to consider before you purchase HR technology
The technological revolution is an ongoing process. Every day more and more tech is introduced into all sorts of different fields, from sports therapy, to film production to sales departments. The adoption of these technological tools is usually dependent on the sorts...
Can artificial intelligence help protect endangered wildlife?
Over the past few years, climate change has become a major issue for the entire world. The entire human and animal population is suffering from major climate change issues. And there is no way we can tackle the adverse effects of human exploitations. A number of...

The guide to understanding your customers using impulse buys
Knowing and understanding your customers so the right product can be presented and sold to them in the appropriate way is the route to overall business success. Thanks to advances in tech and ever more sophisticated marketing techniques it’s possible to gain much...

Blockchain prevalence, privacy and general data protection regulation (GDPR)
Online security has always been a major concern for individuals on the internet. Whether the general population knows it or not, there are issues here which destroy the goodwill of those who decided to give major online industries the benefit of the doubt. Hot off of...
How online grocery shopping will affect retail [Infographic]
Look around you: online grocery shopping is now a reality, whether you’ve begun to take advantage of it or not. It’s most prevalent in sprawling urban areas given the population density of bustling cities, but retailers like Amazon are already looking into strategies...

The Highs and Lows of Crypto's First Decade (Infographic)
The year 2008 was a critical turning point in the history of finance. Bankers and average individuals recall it with dread, as seen by the decline of the American people’s confidence in financial institutions. For it was in 2008 that the Lehman Brothers went bankrupt....

How Technology is Being Incorporated in Funerals
Today, few industries are changing faster than funerals and memorial services. Demand and costs for funerals are on the rise as baby boomers age. And burial methods are in flux too. Cremation is now more popular than traditional burial — mostly because it’s cheaper...

Big Data: Using it to fight credit card fraud
In an age where information is becoming ever more valuable, many parties have taken it upon themselves to accumulate as much information on as many people as they possibly can. While the potential benefits of this data mining are well-known as it pertains to better...

The importance of business tools for a competitive edge
Many companies tend to disregard newer business intelligence (BI) trends in favor of tried-and-tested older methods. While traditional methods do have their benefits, today, it is more important than ever to use effective, modern business intelligence tools to remain...

4 data trends that are transforming the global fitness industry
For several years, big data (and the analytics it feeds) was a concept that was only being explored by deep-pocketed companies and other large organizations. Now the technology required for it is standardized and less resource-heavy. So, big data has spread to all...

5 eCommerce social media analytics tips to maximize data
If you’re wondering how to start your e-commerce website and boost your social media performance, look no further. Whether you’re not satisfied with your social media marketing campaign or you’re not seeing high demand for your products or services, read on for 5 tips...

Data in the digital age: why it's important to protect it
Operating a business based on data can be difficult. In order for you to find the success you desire, you need to know how to properly market your services to consumers. To achieve this goal, you need to have an understanding of data. The digital age has completely...
Life @ Crayon – Akshaya Sreedhar
1) How long have you been at Crayon? I’m 16 months old at Crayon. 2) What do you do at Crayon? I’m a business analyst with the Customer Success Team. 3) What’s your average day like? My average day is filled with cross team meetings, client meetings, raising tickets...

8 ways to improve your marketing with faster websites
Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...

Why you should apply Kanban principles to big data projects
Kanban has proven to be a viable approach for many types of projects, from large ones with multiple layers of complexity, to smaller jobs that can comfortably be pulled off by one or two people. And with the rise of big data in the last decade, it made full sense that...
![7 data-driven ways to optimize your online store for mobile [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/11/optimize-1.jpg)
7 data-driven ways to optimize your online store for mobile [Infographic]
When user experience designers initially were faced with transferring their complex sites to mobile devices, they simply tried to cram as much as they could on the smaller devices. This concept created frustrating mobile experiences for users and an embarrassing...
Top 5 trends that will shape business intelligence in 2020
Business intelligence provides the means for companies to make more data-driven decisions. So which trends are going to have the biggest impact on business intelligence in 2020? Companies that capitalize on or get ahead of these trends will be in an increasingly...

Quality lead generation: why data would lead the way in B2B marketing
Conducting a B2B sales process without a defined lead generation strategy is a lot like celebrating Halloween without the pumpkin and the candy — it’s an imperative! While outbound prospecting and marketing techniques have proven to be effective, combining it with an...

Can the internet be decentralized through blockchain technology?
When it comes to cybersecurity debates, a raging one these days is about the freedom on the internet. In the current Age of Information, several authorities, including governmental agencies have been striving to gain complete control over the internet. A frequently...
Cultivate relationships with users on your website: 4 simple tactics
Relationships have become a significant factor for success in any venture and knowing how to cultivate it is what separates the truly successful from those who are not. Cultivating a relationship with website users Before the emergence of the internet, which led to...

A step by step guide to extracting coordinates from Google Maps
Have you ever thought you can make money by knowing how many restaurants there are in a square mile? There is no free lunch, however, if you know how to use Google Maps, you can extract and collect the restaurant's GPS and store them in your own database. With that...

How to uncover hidden data online
The internet is an almost endless font of information and data. Most of us spend a lot of time each day interacting with the internet and learning new things from it. You may be surprised to learn that there is far more hidden data online than meets the eye. Gathering...

5 ways big data disrupted research for mutation identification and causes
The rise of big data has become a significant turning point in biomedical research. Twenty years ago, it cost $100 million to sequence a single human genome. With the advent of high throughput sequencing technologies, sequencing the human genome has become faster and...
![Top tips and tricks to improving your customer experience [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/01/customer-journey-1.jpg)
Top tips and tricks to improving your customer experience [Infographic]
Selling your products and services is important. However, giving your customers a good experience is even more crucial for the success of your business. Customers are placing more emphasis on their experiences with companies. As a result, customer experience is...
Life @ Crayon – Karuna
1) How long have you been at Crayon? I’ve been at Crayon for 4 years and 3 months. 2) What do you do at Crayon? I’m a UI Developer. 3) What’s your average day like? My day is usually filled with movies, work, food and sleep. 4) What’s your favourite Crayon memory?...

The Implication of AI in Transforming the Job Landscape
Today, there are an end-number of job roles that didn’t exist in the job market a decade back. And, chances are that in future there will be many more careers that we cannot fathom today. Such is the nature of the landscape of work which is continuously being shaped...

Incorporating artificial intelligence in email marketing
While email marketing is a great way of accelerating sales and generating revenues, it is artificial intelligence which is taking email marketing to new heights. In fact, it wouldn't be wrong to say that artificial intelligence is the future of email marketing....

Big Data: How to use it to fill business vacancies
If you own or run a business, one of the many things you may have to take responsibility for is taking on new members of staff. This can be a grueling and time-consuming process, and it is only natural that you want to ensure you have the right candidate for the job...
4 things you need to consider while purchasing data center switches
When it’s about opting for the right data center switch for your business, it’s quite obvious for you to go pretty confused. It can actually be quite tough to decide where to start. The main purpose of most data center switches might be the same or they might dole out...

Benefits of using Google Analytics for your business database
Information analytics, or data analytics, has become an important element of businesses today. Data analytics keeps track of all your online business and offers crucial information regarding your visitors and your website. Data analytics offers organization crucial...

What Word Clouds Can Teach You About Your Business?
Word clouds, also referred to as tag clouds are a way to characterize the content of a block of text visually. The text for the word cloud can be pulled from websites, blogs, and social media profiles. A word cloud will pull out the most common words found in the text...

5 ways AI helps steer away from website accessibility lawsuits
According to The American Community Survey (ACS), the overall rate of people with disabilities in the U.S was 12.8% in 2016. Also, estimates show that the percentage of those with a disability in the US civilian population increased gradually from 11.9% in 2010 to...

FinTech 2019: 5 uses cases of machine learning in finance
We all know about machine learning when it comes to Japanese droids or Rhoomba intelligent vacuum cleaners, but how is machine learning being used in finance and fintech? As you will discover, the use of machine learning is both prolific and amazing. We will soon look...

Top online courses to kick-start your career as a big data engineer
Modern society is rapidly turning data-centric. Moreover, digitalization has already gained much dominance in all aspects of professionalism. In such a condition, you can expect to get an outstanding professional career in being a big data engineer. Leading MNCs in...

Data Analytics: How it can help brands court their customers
Historically, there has been a significant separation between organizations and the stakeholders who support them. While consumers think of themselves as human individuals, brands are sometimes viewed as faceless, corporate machines. However we’re discovering that...

Banking and the cloud: should banks adopt cloud computing solutions?
Ever since the inception of cloud-computing solutions, several sectors, including banks and Fintech, are slowly migrating to it. With numerous benefits, the cloud is turning out to be the ultimate storage option for your data. Even for personal storage, platforms,...
![Guide to GDPR compliance for small businesses: 2020 [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/02/datastorage-1.jpg)
Guide to GDPR compliance for small businesses: 2020 [Infographic]
The General Data Protection Regulation (GDPR) came into force on 25 May 2018. The regulation was created in order to protect the procedure of processing EU citizens’ personal information. All organizations must ensure that they are compliant with GDPR if they process...

The biggest impact of machine learning for digital marketing professionals
The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A...
Life @ Crayon – Nrithya
1) How long have you been at Crayon? I’ve been here for 1 year and 1 month. 2) What do you do at Crayon? I’m a Data Scientist in the Platform RE Team (the best team). 3) What’s your average day like? The day is usually filled with percentages, averages,...

Today’s AI-powered data security solutions aren’t enough on their own
Right now, the need for a wholesale upgrade of the way businesses handle data security has never been more obvious. With each passing day, the threats to that data will grow and become an even bigger source of risk. One need only look at the companies who've fallen...

Top 7 finance apps to help track, manage and make money
There is an ancient saying that money disappears faster than it comes. If you ask anyone who has handled the money of some sort, they will definitely agree with it. The moment the cash hits the hand or bank account, it starts looking at ways for leaving from there....
Looking ahead: the innovative future of iOS in 2019
Apple's iOS has always performed a vital role in making the desired change the industry requires to keep moving ahead. Every year, it looks as if the iOS platform gets revamped and redesigned with more effective and viable features. Even its hardware continues to...
All you need to know about coding standards for SQL queries
Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...
Intelligent data: launch successful sales and marketing campaigns
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...

BigQuery and Google Data Studio: visualizing without a code!
We're in an age where there’s so much data and a shortage of analysts (and time) to sift through it all. So, tools become absolutely necessary. And these tools are evolving to empower less technical folks - like marketers - to analyze and visualize their own large...

How machine learning is changing identity theft detection
In the wake of several high-profile data breaches, companies, governments, and cybersecurity experts are calling for a more proactive approach to data protection. Using machine learning and artificial intelligence, cybersecurity experts are detecting identity theft...
Crayon Data is busy redrawing battle lines
It is in the business of helping its clients milk the data they already have and turn it into marketing drives customised to the individual - the new normal in reaching consumers. Each time a customer makes a purchase based on personalised options offered by a...

CRM: 5 tools that can change your business
In the last decade, the landscape of the business world has changed perhaps more than any other time in history. Startups are required to keep up with every new trend in marketing and technology just to stay in the game, while also looking to drive the innovation that...

New tech portal launched to promote robotics, AI and STEM education
Robotics is slowly becoming part of a common man’s life. It used to be a mere subject of science fiction novels, movies, and TV shows. But now, it is one of the booming technologies in the world, coexisting with us in many forms - from drones, smart bots, companion...

How small businesses are leveraging big data to change financing, lending & creditor relationships
Small business loans traditionally come with massive origination costs attached to them. When you consider the revenue generated, they tend to have some of the highest relative fees for the lender. Smaller and mid-sized banks exist to serve their communities in part,...

Data privacy: why it’s important to keep data safe and secure
In the past few years alone, the world has seen a rise in historic hacks. The Equifax data breach, for example, saw hundreds of millions of Americans have their information exposed. Events like these highlight the need for data security. In today's world, all of us...
31 innovative global start-ups to participate in the third edition of DIFC FinTech Hive's 2019 accelerator programme
Finalists join the 2019 cohort, from across the world including start-ups from Asia, Europe, Middle East and North Africa Dubai: In line with the continuous growth and development of the Dubai International Financial Centre’s financial innovation ecosystem, the DIFC...
Shopping and AI: what’s new in the world of retail
Over the past several years, the retail industry has undergone a tremendous transformation. With the rapid growth of eCommerce, spearheaded by tech giants like Amazon, retail has become as much as an online experience as a physical one. And it’s spreading like...

How the influence of technology will change the way we travel
The travel industry is advancing and the influence of technology is expected to change traveling forever. Artificial Intelligence, social networking websites, electronic payment, smartphones and more are going to change traveling in very many ways. With the influence...

3 types of data on home computers: and why cyber criminals want It
When we talk about data, it seems like we most often talk about the data that businesses use and store. Big Data amasses all this data and produces a coherent narrative for businesses, who can leverage this information to make better products, better marketing...

Tips to improve your cash flow through integrated payments
We all know that running a business can be difficult - after all, there are a wide variety of factors you have to consider and keep up with. Depending on the size and overall infrastructure of your business, you may find it hard to keep up with the day to day tasks...

3 ways to ensure employees are driving innovation in your business
We live and work in a world defined by continual evolution and rapid change. Unsurprisingly, it’s the companies that are prepared to develop and innovate that stand the best chance of success in modern-day business. This isn’t just about creating brand new products or...
Life @ Crayon – Saravana
1) How long have you been at Crayon? I’ve been at Crayon for 4.5 years. 2) What do you do at Crayon? I’m a software engineer. 3) What’s your average day like? My average day usually looks like the following - eat, sleep, work, have fun, repeat! 4) What’s your...
A guide to maya.ai for retail
The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect...

Advanced persistent threats now come from all vectors, are your bases covered?
According to the World Economic Forum (WEF), cyberattacks and threats are now among the top global risks alongside natural disasters and climate change. The ways hackers can attack infrastructures have also increased as business processes become more digitized....
8 ways big data is being used to create the next generation of mobile apps
Big data can help increase app engagement, optimize resources, and provide a significantly better user experience. It can personalize content delivery and make the content more relevant. For business, it can improve conversion rates. Quite simply, big data can provide...

Data security: ceating a contingency plan for data loss
We live in an era driven by data. Inventory management, business intelligence, analytics, SEO, machine learning, artificial intelligence — countless aspects of modern life rely on a steady stream of information. The quantity alone is stunning. For instance, experts...
4 must-have artificial intelligence tools for businesses today
When we talk about AI, we think on the lines of a dark dystopian technology that will take over the human race and make us do its bidding. Let’s be realistic since its inception in 1956 AI has made significant inroads towards the collective development regarding how a...

Wearable technology to boost the process of digitalization of the modern world
Several technologies have spread their roots in all sectors that are available. Creating huge opportunities that would help us in modernization. Gadgets and electronics have encompassed our lifestyle to the point that we have become dependent on them. From being a...
What is a data warehouse?
As any good tradesperson knows, you need the right tool for the job. Just ask someone who’s used a screwdriver to assemble furniture how much they would pay for a power drill. The same holds true for working with data. Today, many companies dive into machine learning,...
5 reasons we’re mad about Madras!
Madras Day 2019 On August 22nd, 1639, a sliver of land was bought by Andrew Cogan and Francis Day of the East India Company. Since the land was considered to be a ‘wasteland’ and unfit for agriculture, the local Nayak rulers readily sold it to the two British...

Digital marketing: can data improve creativity?
There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...

How eCommerce websites can take product pages to the next level
Personalization on an eCommerce website is not unusual in today’s consumer-driven world. Customers want brands to know them; to offer products that fit in with their own needs and preferences. They want to have the same kind of experience as shopping at a store...
Can machines forget what they learn?
The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well? This article answers that question. As human beings, we are blessed with several cognitive skills. Including...

AI provides the foundation for major breakthroughs in cancer treatments
Cancer is a pervasive problem that is becoming more prevalent in the United States and abroad. Oncologists are investing in new technology to improve treatments for their growing number of patients. In recent years, healthcare experts have discovered that artificial...

Big data and the insurance sector: the latest trends
Actuarial scientists have made use of PCs ever since the first affordable microcomputers came on the market. This is one field where automation and AI are old news. What's making headlines in the industry, though, is the fact that cloud-based infrastructure is now the...
Is AI changing business intelligence?
Businesses are relying on business intelligence more than ever, but how are the recent innovations from AI impacting this sector? As a technology-driven process business intelligence could garner much autonomy from AI if put to use properly. Of course, business...

7 reasons why data cleansing is important to every business in today’s world
The quality of data is the most crucial element of any business intelligence strategy. Developing systems to collect and distribute information is one thing, but if that data becomes corrupted, then it becomes useless. No matter what niche business is in or what kind...

Startup life: top statistics you need to know in 2019
Each year, only 10% of startups are able to make it out of the gate. That’s because startups are inherently risky at the beginning, as founders must find outside investors who believe in what they are doing. So, what does it take to make or break a startup? The...

Top 8 machine learning startups you should know about
The term artificial intelligence has been buzzing around for quite a long time. Not only limited to sci-fi movies anymore, but AI is also a real-world disruptor in various verticals. Right from low-code driven to automate developers tasks in companies. AI and it's...

Cryptocurrency: what’s trending in 2019
Cryptocurrencies have been on the scene for around a decade or so. But only recently hit the big time after the mainstream media gave the scene the attention it rightfully deserves. While there has always been an audience with a keen interest in cryptos, especially...

How will AI and data technology transform the insurance industry?
When someone talks about artificial intelligence or innovation, the last thing that comes to our minds is the insurance industry. The reason for this is because most people can’t find a relation between insurance and high technology, yet it is one of the first...

Take 5! FinTech trends for 2019 that you can’t ignore
Technology has played a crucial role in enhancing the life of a consumer. Various sectors are reaping benefits, but finance is still not quite there yet. When it comes to financial services, traditional banks are hesitant to adapt to newer technologies. This is mostly...

7 hard to ignore reasons to take on data analytics as a career
If you are still wondering what is the best career move for you then you can choose data analytics as a career option. There are several reasons for it that you will find hard to ignore. If you are a believer in statistics then there is enough of it to encourage you...
Chennai is quickly turning into the new hotbed for deep-tech startup
“Chennai is heaven,” says Girish Mathrubootham, cofounder of Freshworks. Sitting at his San Francisco home, his new residence since he relocated to the US last month, Mathrubootham is a tad emotional as he speaks on a Zoom video call one early morning. “What do...
Top 10 big data CEOs in India
The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in...
Hyderabad: From sleepy town to fertile ground
The Telangana government's proactive measures focussed on building ecosystems is transforming Hyderabad into a hub for technology startups that could one day rival Bengaluru. Chaitanya Peddi, Jayant Paleti and Rohit Chennamaneni co-founded Darwinbox in 2015 in...
![Cybersecurity: the motivation behind cyber-hacks [Infographic]](https://www.crayondata.com/wp-content/uploads/2022/05/varonis-hacker-motives-red-flags-and-prevention-ig-960x4826-2-1.png)
Cybersecurity: the motivation behind cyber-hacks [Infographic]
Cyber-attacks are becoming more sophisticated all the time, with cyber hackers coming up with new and determined methods of threat that are increasingly difficult to detect, making attacks more dangerous than ever before. Statistics show that cybercrime is on the rise...

5 ways AI is changing content marketing
For consumers, artificial intelligence conjures images of flying cars and personal robots who clean our homes. However, the fact is that AI is already here and has taken form in our modern, everyday lives. Consider the popularity of Siri and Cortana in electronic...
Life @ Crayon – Sundar
1) How long have you been at Crayon? 6 years 2) What do you do at Crayon? I'm the Engineering lead of the Platform team. 3) What’s your average day like? It’s full of meetings, discussions and writing code. 4) What’s your favourite Crayon memory? The cricket...

How streaming technology is educating every generation
Streaming technology is disrupting how we learn in the same way it’s changed how we consume entertainment. As an analogy, think of Netflix’s evolution from DVD to streaming service. The humble beginnings of the media giant started with mailing customer’s DVDs....

Data and security: current data analytics trends in 2019
To the layperson, data analytics security can sound intimidating and overly technical. However, we all have an obligation to protect our data. As data analysts and information security professionals, we have a duty to not only understand the latest trends in this...
Why I attend the Crayon Engineering Meetups – and you should too!
In this blog, I’ll be talking about one of the best and slightly underrated initiatives taken up by the engineers of Crayon. Every week on Wednesday, the Platform, Product, Shared Services and Customer Success teams get together for an Engineering Meetup. In...

Fintech: why bookkeeping bots are an important part of the business world
Bookkeeping isn’t usually the first thing that comes to mind when you think about a business or startup. That may be true, but bookkeeping is something that you shouldn’t overlook. For most cases, it’s vital when you are maintaining your financial records even for a...

5 analytics apps to reduce operational costs at production facilities
In today’s production environment, digital technology, automation, and analytics are more prevalent than ever. Facilities are looking to use “big data” to make intelligent decisions on the production floor. Accordingly, mobile devices are becoming more accepted for...

4 ways technology helps us reduce our carbon footprint
The first justification for investing in technology is usually to increase efficiency and profits. Whether you’re a company or a consumer, most of us look to technology to automate daily tasks and save money. Companies invest in online services to automate their email...
Personalization in retail: an example of how it works
Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client's revenues? Let’s...

Big data: can overemphasis on data scalability compromise data quality?
I first heard the term “big data” five years ago. The concept has really changed our lives in spectacular ways. Unfortunately, the term itself might be leading decision-makers astray. They believe that the value of big data is predicated almost entirely on its volume....

Cash flow and big data: the fintech opportunity ahead
Maintaining stable finances is a core concern of almost every business, regardless of the size or type, because — unless you happen to be independently wealthy and willing to throw good money after bad — you can’t keep operating once your funds run dry. But it’s often...

Ways budding professionals can prepare for the future of AI
The world seems to be fueling a dystopian view of what artificial intelligence (AI) can do. However, no machine can ever be imbued with the intelligence of a human; they slavishly follow indefinite program conditions which have already been laid down by a smart...

Why your brand needs a data-driven marketing strategy
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...

The age of personalization: why industries should offer services based on taste
As a college student, I have many places I need to be. Between my college classes, my dorm, restaurants, concerts, my family home, grocery stores, friends' apartments, meetings, hiking trails, local events, coffee shops, hot springs, sports games and an internship, I...

The modern workplace: ways how we work differently
Technology has revolutionized the way we work. This is nothing new, as technology revolutionized farming practices in the 17th and 18th centuries, and it was the driving force behind the first, second, and third industrial revolutions. The role of technology today is...

Education and technology: top apps digitizing the learning process
Let’s face it: school is hard. Whether you are a teacher or a student, there are a lot of things that you have to do for your classes. Prepare study material, take down coherent notes, set questions (or learn answers) and manage study timetables to name a few. There’s...
Data science: how is it changing the process of web design?
Data science is a term that covers a lot of ground. It involves studies and research that have to do with the creation and management of data. That includes how data is used to accomplish tasks often associated with web design and management. A key element in the data...
Sharma-ji, his 'beta', and his 140: Luck, talent and covering our Bayes-es in batting
“India beat Pakistan after ruthless Rohit Sharma sets insurmountable target at Cricket World Cup” — The Telegraph “India vs Pakistan: Rohit Sharma’s 140 sets up victory for Virat Kohli’s side” — BBC Sport ”India vs Pak: Rohit Sharma smashes 140, his 2nd ton of World...

Healthy work culture: tools to create efficient employee schedules
One of the most important components of a company is its culture. When you have a culture that encourages employee happiness, it can make a massive difference to how your company performs. As studies have found that companies with happy employees outperform the...

Data analytics and banking: mistakes banks should avoid making
In recent years, the banking industry has witnessed a massive influx of raw processing power as well as data that is being analyzed through it. With the introduction of cloud computing and big data tools, financial institutions have it within their ability to do more...
Life @ Crayon – Rohit
1) How long have you been at Crayon? I’ve been at Crayon for just over a year now. 2) What do you do at Crayon? Good question. I primarily am a product marketeer and the pre-sales point guard for our e-commerce vertical. But as a part of my learning curve, I dip my...

Business intelligence & big data: how are they connected?
Recent trends indicate personalization, customization, and customer-centric marketing are essential to success and growth for businesses. Big data, especially when analyzed by AI, is also essential to reaching consumers and filling their needs. How can we utilize...
Enterprises Use Crayon Data to Better Understand Their Customer’s Tastes
When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their...

6 email marketing automation strategies backed by data
Marketing campaigns have evolved together with technology in order to make life easier. With a ratio of 44:1 in terms of the return on investment (ROI), email marketing has been ever popular with marketers. Now the focus has shifted to email automation. Not only does...

Revolutionary web scraping software to boost your business
If you were an Amazon seller, would you want to know the listing price of a product of all competitors? If you don’t have direct access to the Amazon database, then you’re out of luck. You’d have to browse and click through every single listing. Just for constructing...

Blockchain technology: useful applications for small businesses
Blockchain is often associated with cryptocurrencies, and its application in other industries remains largely untapped. However, within a short period, technology has emerged as a key financial facility for small businesses. Bitcoin, and the blockchain technology that...
How Agile Scrum techniques should be adapted to fit data science projects
Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s...
Personalizing credit card statements: is it time?
In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain...

Using Fibonacci numbers in technical analysis
Fibonacci retracements, the ‘golden ratio’, ‘support levels’ and ‘resistance levels’ are all very popular terms in the online trading world. You’ve probably come across these terms as you learn how to trade stocks or currencies. In this article, we will get into what...

Using artificial intelligence to transform employee productivity
In the modern workplace, technology is the real game changer. The majority of businesses today are inclined towards investing in automated systems that are powered by artificial intelligence. The idea is to access data in real-time that boosts employee productivity....

The age of digital: why cyber security should no longer be ignored
We live in a developing world where things are always going to change, and change can happen at any time. Over the last decade, a lot of significant developments have come to our attention. In fact, technology is one area that is constantly growing. In a way, you...

Data analytics and AI: ways to reduce risk and spending in a business
In an age of massive data generation, businesses have more raw information at their disposal than ever before. Many organizations are in the process of figuring out how to turn their data into value. Because every business has aspirations for their analytics program....

5 ways data science can help you work smarter, not harder
Today, the internet bleeds into almost every facet of everyday life — it empowers our productivity, enhances our entertainment, and enables our communication. As it does these things, of course, it generates a vast quantity of data: rich, complex, wide-reaching data...
NPS and banking: a new perspective on measuring customer satisfaction
There’s a new trend emerging among traditional enterprises who are going digital and embracing personalization. These enterprises are setting up innovation labs and digital teams as they gear up for what many are calling the ‘fourth industrial revolution’. One...

How retargeting algorithms help in web personalization
A major part of business in the CRO industry lies in understanding and processing large amounts of data. A massive sector which is heavily impacting this business sphere is web personalization. Web personalization, per definition, is everything done in order to...

Predictive analytics in the travel industry: use cases
The latest technological advancements have taken the world by a storm. It’s immensely impressive to see how much better and convenient our lives have become, thanks to those advancements. One such recent development is the discovery of big data. It’s the concept to...
Tips to secure and optimize consumer experience for e-commerce websites
With the constant innovation and increase in online shopping, so too come insidious cyber criminals with more fervor and creativity. They can send you and your employees shady messages or worm their way through the tiniest security discrepancies that can result in...

How big data is changing the way marketing teams strategize
We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question really comes down to this: what exactly is big data? Big data is a collection of information that companies can use to make actionable...

3 automation tools to help you in your next app build
Whether you’re starting out as an independent app developer or you’re working with a team, leveraging automation tools can lead to faster deployment. And, you want your app to be perfect. Trust, me. This is something I understand personally. You test it, analyze it...
Life @ Crayon – Jessy
1) How long have you been at Crayon? It’s been more than 3 years now. 2) What do you do at Crayon? It’s my job to ensure the best quality of any deliverable goes out the exit door of Crayon’s dev factory. 3) What’s your average day like? My average day is usually...

Unique ways to use Facebook Messenger to grow your business
Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...

Machine learning and information security: impact and trends
The security industry is rife with data protection challenges. It faces catastrophic cyberattacks. And the troubles continue to mount with the rise of web-connected devices. Adding salt to the injury, is the shortage of skilled cyber talent, which fail to avert the...

3 important ways that AI is helping e-commerce stores dramatically increase conversions
What makes a successful online business? Certainly, there is no one clear answer. There are many (not-so-secret) secrets to selling online successfully - including offering great customer service, excellent products, strong marketing, and so on. However, in today’s...

Big data & the internet: how ISPs are using analytics to help customers
Over the last several years, there's been plenty of media coverage centered around all of the ways that internet service providers (ISPs) have taken advantage of big data to create new profit centers in their operations. In some cases, they've used it to power highly...

Top 10 tech tips and tools that data scientists should know
Data science is one of the fastest growing careers in the world. We have considerably more data than we do scientists capable of mining, processing it and making sense of the data we have already generated and are going to generate in the next few decades. Businesses...

How big data is disrupting the semiconductor and electronics manufacturing industry
The semiconductor industry has grown exponentially in recent decades, as more devices rely on them to function. Everyone carries around semiconductors in their pocket or purse, in the form of a smartphone or laptop. As the industry continues to change, big data is...

Want to get started with Artificial Intelligence? 7 easy steps
Artificial intelligence is one of the most significant breakthroughs of the 21st century. Experts from different industries study its capabilities and discover new ways of its application. We call AI an emerging technology, however, scientists have been working in...

5 ways to integrate data analytics into your marketing strategy
Launching a start-up can be as competitive as struggling to find a corporate job that actually satisfies you. Promoting and marketing your start-up is challenging – you thought passion and enthusiasm were enough to drive it alone, but even with these two attributes,...

How do chatbots work? An overview of the architecture of chatbots
Humans are constantly fascinated with auto-operating AI-driven gadgets. The latest trend that is catching the eye of the majority of the tech industry is chatbots. And with so much research and advancement in the field, the programming is winding up more human-like,...