1) How long have you been at Crayon? I’ve been at Crayon for just over a year now. 2) What do you do at Crayon? Good question. I primarily am a product marketeer and the pre-sales point guard for our e-commerce vertical. But as a part of my learning curve, I dip my feet in sales, marketing and customer success as well. 3) What’s your average day like? My day…
Enterprises Use Crayon Data to Better Understand Their Customer’s Tastes
When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their users based upon mountains of proprietary information. To date, that strategy has seemed somewhat limited to new-age technology companies. Crayon Data, a Singapore-based big data and AI startup,…
How Agile Scrum techniques should be adapted to fit data science projects
Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s how. Task definition Unlike software engineering projects, it’s not easy to define the scope and task for a data science project. This is…
Personalizing credit card statements: is it time?
In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain though! I’ve got to stop splurging on unnecessary things. (But that’s a discussion for another time.) Back to those credit card…
NPS and banking: a new perspective on measuring customer satisfaction
There’s a new trend emerging among traditional enterprises who are going digital and embracing personalization. These enterprises are setting up innovation labs and digital teams as they gear up for what many are calling the ‘fourth industrial revolution’. One positive key trend to note is that customer engagement/satisfaction is a lead indicator. While top-line growth is a consequence. Customer satisfaction is the key to evaluating enterprises The change trickles…
Life @ Crayon – Jessy
1) How long have you been at Crayon? It’s been more than 3 years now. 2) What do you do at Crayon? It’s my job to ensure the best quality of any deliverable goes out the exit door of Crayon’s dev factory. 3) What’s your average day like? My average day is usually filled up with testing, bugging developers about bugs, and discussions with different teams to understand their requirements…
AI and the online shopper: the math behind personalized shopping experiences
A friend, Lisa, told me about a new clothing store online that she is absolutely obsessed with. She was awed by the simplicity of the site, and how it populated outfits that seemed to “know her taste”. That perplexed her. She was certain the site was designed for her and displayed products that attracted her attention. Today, e-commerce has evolved to a stage where users can choose from thousands…
How maya.ai leverages AI to deliver magical online shopping experiences
Shopping is inherently an intimate task. Whether you’re buying necessities, a gift for someone or you’re splurging on yourself. At the end-of-the-day, you’re spending hard-earned money on something you want to buy. The shopkeepers of the past understood this. They would take the time to understand your needs, your likes and why you were buying something. And depending on these, they’d present the most suitable products for you. All the…
Life @ Crayon – Akshaya
1) How long have you been at Crayon? There’s just a couple months left, before I earn my ‘2-year Whiz’ badge. 2) What do you do at Crayon? I manage the data curation team. 3) What’s your average day like? With the help of my little army of interns I execute client data delivery requests. And support the product team in building operational applications and evaluate partner data. 4) What’s…
Life @ Crayon – Rahul
1) How long have you been at Crayon? Approximately 5 years. 2) What do you do at Crayon? I’m a Business Analytics Consultant. 3) What’s your average day like? My day usually consists of writing algos and interacting with clients. 4) What’s your favourite Crayon memory? Binging on Hyderabadi biryani for lunch with my colleagues! 5) What’s your favourite part about working at Crayon? What keeps you coming to…