Crayons. Chronicles. Captains

Meet our talented tangrams from across the Box, and find out where we’ve been making headlines
Kris Gopalakrishnan

No Expectations, No Money, No Funding: The IT Story of India

“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
Digital Wallet Social

How digital wallets are transforming the global payment landscape

Physical wallets are now passe. In 2023, it’s all about the digital wallet. A growing majority prefer the ease of whipping out their phones and paying for purchases. Be it at the corner kirana store or at the glitziest of malls.   The omnichannel dominance of digital...
AI-first banking is a mindset, not a technology
AI-first banking is a mindset, not a technology

Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...

Innovation and tech for gender equality
Innovation and tech for gender equality

Date: 27-Apr-2023 Source: The Times of India How much talk of gender equality is too much? My answer - it deserves all the attention it gets and more. Despite this topic topping the charts, we are at least 286 years away from achieving this, based on a recent report...

AI in the gameplan
AI in the gameplan

When Avinash Singh, a 24-year-old debutant with no domestic cricket experience, came up in the player auctions of the Indian Premier League (IPL) 2023 at a base price of Rs 20 lakh, it was a slight surprise. And when he was bought by the Royal Challengers Bangalore...

#TalentedTangrams: Life lessons from photorealism
#TalentedTangrams: Life lessons from photorealism

At some point in every school’s art class, students are asked to draw a basket of fruit. I was in the seventh grade when my teacher assigned this to us. What started out as a mindless task became an exercise in observing detail. I think I did a pretty good job for a...

Unlocking Vietnam’s digital future with data and AI
Unlocking Vietnam’s digital future with data and AI

Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...

Crayon Data’s ode to Gordon Moore
Crayon Data’s ode to Gordon Moore

Gordon Moore, co-founder of Intel Corporation, and one of the most influential figures in the history of computing, passed on March 24, 2023. His groundbreaking observation, known as Moore's Law, predicted that the number of transistors on a microchip would double...

Crayon Data bags the Mint Startup ICON Awards for SaaS
Crayon Data bags the Mint Startup ICON Awards for SaaS

Singapore/Chennai Mar 23: Crayon Data wins the Mint Startup Icon Awards in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data.   The second edition of Mint Startup ICON Awards 2023 was an opportunity...

How will AI reshape recruitment and job search?
How will AI reshape recruitment and job search?

When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...

CXaaS: Advanced strategy for revenue acceleration
CXaaS: Advanced strategy for revenue acceleration

In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...

Crayon Data Redefined: Experience the new
Crayon Data Redefined: Experience the new

The story of Crayon's website and brand refresh  For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...

What’s ahead for 2023
What’s ahead for 2023

Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar Sriram, VP, Client...

Big Data and AI in 2023
Big Data and AI in 2023

Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...

Crayon Data at the E50 Awards
Crayon Data at the E50 Awards

Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business leaders...

The women building and shaping India
The women building and shaping India

Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...

Decoding Data: The new marketing gene
Decoding Data: The new marketing gene

“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar.    Crayon Data’s founder and CEO Suresh Shankar joins...

Startup: Growth engine of new India
Startup: Growth engine of new India

Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge  Omer Basith, Co-Founder & CEO at Virtual Forest   Pratyush Roy, VP, Go-to Market, Crayon Data  Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire  ...

HR Tech for Remote Work
HR Tech for Remote Work

Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...

Suresh Shankar on the future of Metaverse in Dubai
Suresh Shankar on the future of Metaverse in Dubai

Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...

Crayon Data bets big on India and Asia
Crayon Data bets big on India and Asia

Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...

Kenny Lee joins Crayon Data as Vice President, Finance
Kenny Lee joins Crayon Data as Vice President, Finance

Kenny Lee has joined Crayon Data as Vice President of Finance.   Kenny comes with 13+ years of experience in driving financial and operational excellence in diverse industries from telecommunications to fintech in the Southeast Asia market. He started his...

Eight reasons to join the Crayon Box
Eight reasons to join the Crayon Box

What do I say when a potential Crayon asks, "What makes your employer different from the rest?" As a Talent Ambassador at Crayon Data, such questions get me super excited. Here are my go-to points: We have a team with 10+ decades of collective industry expertise....

Crayon Spotlight: Women who #BreakTheBias
Crayon Spotlight: Women who #BreakTheBias

In 2022, the International Women’s Day theme asked us to “Imagine a gender equal world. A world free of bias, stereotypes, and discrimination.”   For many, it is a distant dream. And at Crayon, we’ve realized that neutralizing inherent gender biases is not...

The data-led media revolution with CVL Srinivas
The data-led media revolution with CVL Srinivas

Is technology an enabler to sharpen your art?  CVL Srinivas believes that it doesn’t matter whether you are in a creative department or PR agency or brand agency. No one can escape technology. Especially since it's now at the forefront of enabling brands and...

Batting for Data with Sundar Raman
Batting for Data with Sundar Raman

Today’s sportspersons are more open to analyst insights, believes Sundar Raman.  Our most recent guest on Slaves to the Algo says, “I think if somebody is going to help me improve my game, I want to give time to listen to it, because it makes me better. And there is a...

Why Wordle is an optimization problem
Why Wordle is an optimization problem

Wordle and data science don’t seem to have much in common. Find out why there’s more than meets the eye. This is the third blog in a three-part series. Read the first and second parts here. We all know that the English language has 26 characters. Let us consider that...

Data, AI and the Economics of Sport
Data, AI and the Economics of Sport

“Over the last 20 years, the sports industry has grown exponentially. We’re in that decade where everything has to change. The entire plumbing has to change,” believes Unmish Parthasarathi.   The founder and executive director at Picture Board Partners joins...

Data, AI and the Psychology of Sport
Data, AI and the Psychology of Sport

Have we delved too far into data to ignore intuitive individual performances? Unmish Parthasarathi believes that there is more than one path to success.   Our most recent guest on Slaves to the Algo says, “Sports is unscripted drama. There are many playbooks...

Explaining AI through human nature
Explaining AI through human nature

If humans don’t understand emotions, how can machines, wonders Alok Aggarwal. Our most recent guest on Slaves to the Algo says, “Even humans have a hard time learning human emotions. Somebody may be smiling but be thinking of something different. We probably don't...

Full stack ahead for F&B
Full stack ahead for F&B

We’ve come a long way from, ‘Show me your friends, I’ll tell you who you are’. Today’s algos are smart enough to recommend what you should have for dinner, based on your order history. Across services, customers are demanding personalization. It’s no different for the...

Vijaya Kumar Ivaturi on the technology renaissance
Vijaya Kumar Ivaturi on the technology renaissance

Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...

Why Invest In Data?
Why Invest In Data?

Large sets of data are generated via multiple data streams from a wide variety of sources on a constant basis almost every day. The global usage of data is growing at a tremendous rate today. Hence, it's no surprise that data is being used as an actionable business...

How To Create A Killer Email Sequence To Drive Conversion
How To Create A Killer Email Sequence To Drive Conversion

Email marketing has been long in the game as one of the driving factors of success in businesses. It’s one of the first communication tools that was created during the early days of the internet. It is, without a doubt, a tried-and-true solution that still holds up to...

Beware of fraudulent job offers
Beware of fraudulent job offers

We have observed that misleading communication is being spread through certain social media channels about our hiring process. Crayon Data is a purely merit-based employer.  Some unscrupulous agencies are alluring job aspirants with employment...

#CrayonYearbook2021: Looking back with gratitude

It's time for the #CrayonYearbook! Thanks to our amazing Crayons, we've seen achievements aplenty in 2021. As the year winds down, we count down our top 10 moments. #10 Around the world with maya.ai Despite several borders still being shut, Crayon managed to go places...

Meet the Crayon Captains!
Meet the Crayon Captains!

"Leadership is the capacity to translate vision into reality." In our series, #CrayonCaptains, you'll meet the leaders who take our vision and help their teams bring it to life!

Can trading bots make you a Crypto billionaire?
Can trading bots make you a Crypto billionaire?

The headline of this article is a little clickbaity. For that, we apologize, but as long as you’re here, might as well sit down and read a spell. We’ll keep it interesting. As to the question of whether a cryptocurrency trading bot can make you a billionaire - yes, it...

Progressive Web Apps 101: Everything You Need to Know
Progressive Web Apps 101: Everything You Need to Know

A Progressive Web App (PWA) is an application designed to utilize modern Web capabilities to provide users with a better experience than a traditional native application. PWAs are a hybrid between a mobile application and a regular web page that combines and leverages...

The accidental data scientist – Kanimozhi U
The accidental data scientist – Kanimozhi U

I never set out to be a data scientist. After a B Tech in information technology and ME in computer science, I started working on my PhD. My initial idea was to do research on point-of-care diagnostics for osteoporosis. I then switched to breast cancer prognosis and...

Crayon Data’s maya.ai featured in Forbes India
Crayon Data’s maya.ai featured in Forbes India

Crayon Data’s flagship platform, maya.ai, features in the latest edition of Forbes India. As part of their AI special issue, technology editor Harichandan Arakali put maya.ai in the spotlight as a prime example of AI in customer analytics. Date: Aug 13, 2021 Source:...

5 steps to lifelong financial security
5 steps to lifelong financial security

Money may not buy happiness, but the lack of it can certainly make life more difficult. Financial security can be a critical element in ensuring that you enjoy a good quality of life for your entire life. Unfortunately, as important as personal financial management...

The Hippocratic Oath for product managers
The Hippocratic Oath for product managers

On October 27, 2012, Facebook CEO Mark Zuckerberg emailed his then director of product development. He said, "I just can't think of any instances where data has leaked from developer to developer and caused a real issue for us.” If Zuckerberg...

The basics of day trading and who can do it
The basics of day trading and who can do it

Any money-making strategy is likely to be difficult when you’re first getting started. If buying and selling securities for a massive profit was as easy as mindlessly tapping buttons on your smartphone screen – everyone would be doing it. Although specialists can...

From the Drawing Board: Dinesh Kumar, UI Engineer
From the Drawing Board: Dinesh Kumar, UI Engineer

I believe that if you want to emulate the people around you, you shouldn’t emulate their liberties. Emulate the behavior that earned them those liberties. That’s why ‘Responsibility with Freedom’ is my favorite Crayon Data value.   Perfection through peer review It’s...

With gratitude, as Crayon turns 9
With gratitude, as Crayon turns 9

Crayon Data turns 9 today, and we have plenty to be grateful about. In a note to our Crayons, founder and CEO Suresh V Shankar and co-founder and COO Aarti Ramakrishnan look back with gratitude for the year that was. In many cultures and religions, the number 9 has...

How I fought against the second wave of Covid-19
How I fought against the second wave of Covid-19

Date: 19th May, 2021 Source: Blogger (personal blog) Attention: This is my personal health information (PHI) experience that I wish to share with you with the intent that it may benefit someone directly or indirectly. Few of you have been aware that me and my family...

Big data challenges and how to overcome them
Big data challenges and how to overcome them

For those who aren’t aware, “big data” is the term given to the large amounts of data (both structured and unstructured) that businesses must deal with daily. These data sets can be analyzed to help business owners make more accurate decisions and implement new...

7+ Emerging Fintech Startups And Their Technology
7+ Emerging Fintech Startups And Their Technology

Financial technology (FinTech) refers to new technology designed to improve and automate the use and delivery of financial services. Basically, fintech is all about helping consumers, business owners, and companies better manage their finances by using specialized...

Cultivating Curiosity Is What Drives Innovation
Cultivating Curiosity Is What Drives Innovation

Like creativity, curiosity is something we tend to embrace and encourage in children — but it often falls off the radar when we reach adulthood. Of the two, creativity gets more credit. Some professions are totally based around it, and a much broader interest in it as...

4 applications of big data in Supply Chain Management

As Big Data, IoT, and machine learning become more commonplace, all types of industries are starting to get in on the trend. However, some businesses are slower to adapt than others – even though the benefits of big data are incredibly obvious. In 2014, just 17% of...

5 must have tools for every stock trader
5 must have tools for every stock trader

For the busy trader, the size of the major stock exchanges is both a blessing and a real headache. When you consider that the NASDAQ lists over 3000 companies, the NYSE 2,800, Frankfurt has 3,300 and the LSE boasts 2,800, it is no wonder that traders have a hard time...

VPN privacy: What exactly does a VPN hide?
VPN privacy: What exactly does a VPN hide?

These days people turn to VPN services for various reasons, such as unblocking entertainment content on streaming platforms such as Netflix, accessing networks and websites that are restricted by governments, and more importantly, ensuring safety and privacy when...

Challenges of maintaining a traditional data warehouse
Challenges of maintaining a traditional data warehouse

One of the most common issues that business analysts face is the lack of access to reliable and timely information about business processes. This information is vital for decision-making yet it is blocked or hindered due to many challenges of a traditional data...

SQL tips and tricks for data analysis
SQL tips and tricks for data analysis

Along with R and Python, SQL is one of the pillars of data analysis programming. To derive the most meaningful data, analysts need to learn the most efficient ways to use SQL. Everything from query performance to data grouping can be enhanced by following a few simple...

How to harness the power of financial data
How to harness the power of financial data

Understanding the financial health of a company can make or break investment decisions, inform funding efforts, and even give deeper insights into brand health. Thus, a productive way to look at how our own or other companies are doing is by looking into the financial...

5 reasons why big data initiatives fail
5 reasons why big data initiatives fail

A 2020 New Vantage Partners survey of C-suite executives reported that 98.8% of organizations have invested in some kind of data initiatives. And yet only 37.8% of companies have created a data-driven organization. Not that companies are lagging from a technology...

5 data science books every beginner should read
5 data science books every beginner should read

Data science has become one of the best paid and popular categories for professionals. As many companies use applied scientific data in their businesses, professional, scientific knowledge is rising. If you are thinking of going this science route or remaining an...

Slaves to the Algo: Season 1 Finale
Slaves to the Algo: Season 1 Finale

From banking leaders to revolutionaries in the AI space, Suresh covered a lot of ground with his guests in these 10 episodes. Here’s a countdown of our top 10 moments from season 1 of Slaves to the Algo. We recap the age of relevance and how digital irrelevance is now...

5 ways technology can drive your sales
5 ways technology can drive your sales

This new year has brought new hope in the lives of many people. Sales and marketing teams of small and large businesses have already started sketching their plans for the upcoming months. The significant goal of sketching this plan is to define profit and revenue....

Data analytics: How is it saving lives
Data analytics: How is it saving lives

As we move into an age centralized on digital software and technology usage, many emergency medical services have opted for efficient and easy-to-use software programs. This is to eliminate excessive time spent recording data and open up opportunities for patients and...

Digital Marketing Trends 2021: What the Future Holds?

It’s a no-brainer that 2020 has not been the best year of our lives and has successfully altered all of our lives in various ways. The pandemic has changed a lot of things for us and one of the big impacts that it had was the shift of things to online platforms....

A complete guide to web scraping with python

 With the advent of technology, people are looking for numerous ways to innovate and build products through innovation and analytics. One important example is Web Scraping with Python, which helps in the extraction of relevant data from the web. A basis for the...

Five ways to improve metal fabrication efficiency
Five ways to improve metal fabrication efficiency

Running a metal fabrication company is fraught with challenges. One of the biggest challenges is making your operations as efficient as possible. However, there are several ways you can improve efficiency, as you will discover in the following five helpful tips. 1....

Benefits and advantages of data cleansing techniques
Benefits and advantages of data cleansing techniques

The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns. That being said, there’s one key problem you...

Top 10 python machine learning libraries of all time
Top 10 python machine learning libraries of all time

The popularity of Python has remarkably increased in recent years. It offers a wide range of benefits to various sectors and industries. Among these fields, it has majorly benefited data science projects. Today, many entrepreneurs intend to incorporate Machine...

How to create a free email signature for your messages
How to create a free email signature for your messages

There are several simple steps to create, design, and add a free email signature to your digital communications. A professionally designed email signature is an excellent way to achieve brand alignment, consistency, and recognition for your business. In fact, many...

How to use big data for business development
How to use big data for business development

There’s a reason why Facebook became a global superpower despite its many privacy transgressions. It knows people. The company uses the power of data to the full extent that it’s able to. Big data has gone from being this confusing niche idea that business managers...

8 important tips for successful digital transformation
8 important tips for successful digital transformation

Digital transformation is the process of integrating digital technologies across all operational areas of a business. It involves shifting to virtual technology and replacing manual processes with digital automated processes. Businesses transform their company culture...

7 Best practices to help secure big data
7 Best practices to help secure big data

Digital data is expanding speedily than ever before. Big data is extremely helpful to the organizations as it provides an insight to the businesses about themselves; help them understand their consumers and their market. With all these benefits comes the...

4 crucial cybersecurity considerations
4 crucial cybersecurity considerations

As the internet becomes an increasingly integral part of day to day life and commerce, it’s easy to forget the ever present threat of hackers and cyberattacks. However, hackers have refused to forget how easy it is for the average person to make a costly mistake when...

4 booming job domains to pursue in 2021
4 booming job domains to pursue in 2021

Ever since the lockdowns due to the Covid-19, we’ve all increasingly depend on digital technology. Apart from being forced to evolve as societies and individuals, we prepared ourselves to cope and prepare for the future. Cutting-edge technologies didn’t just surface...

The Role of Big Data in Mobile App Development
The Role of Big Data in Mobile App Development

The radical increase in mobile users has entailed the improvement of the mobile app industry. Mobile application development agencies help businesses in planning and designing exclusive and robust mobile apps that can fulfill the requirements of clients. People are...

How to maintain privacy while remote working
How to maintain privacy while remote working

As we experience the second wave of the COVID-19 infections, it’s going to take some time before we go back to the office. Therefore, we have to accept working from home as the new norm. By now, you’ve experienced challenges that make you wish you could go back to the...

The type of information your business needs to thrive
The type of information your business needs to thrive

Every business thrives on information. Without the best information available, your business won’t be able to make the best decisions. You need information on all sorts of things, from the smallest part of your company up to the big decisions going on in the world...

How big data is battling child abuse
How big data is battling child abuse

Technology and data unite every aspect of our lives, and the digital information that we produce is being put to new uses every day. Predictive analytics are used by major card companies to detect fraud, while marketers use data to make campaigns more effective and...

Tips for making the most of a new career in coding

Children are asked from an early age, “what do you want to be when you grow up?” Typical responses aside, are many of those career paths truly fulfilled? It usually takes some time and exploring to really figure out a possible life choice when it comes to work and,...

The technology behind route planning software
The technology behind route planning software

A good number of transportation and delivery businesses use apps like Google Maps or Waze for their route planning. This is often seen with food delivery services such as DoorDash, transportation services like Grab and Uber, or even very small courier companies with...

9 smart tech gadgets to get your home ready for winter
9 smart tech gadgets to get your home ready for winter

As the season changes and colder weather arrives, it’s time to think about getting your home ready for winter. That can mean making sure your home is energy efficient, finding gadgets that can help keep you toasty, or improving your home office tools to better manage...

DDoS attacks on the rise: A closer look at the data
DDoS attacks on the rise: A closer look at the data

The funny thing about digital transformation is that at the same time new technology opens opportunities for businesses, it also opens vulnerabilities to different forms of cyberattacks. The increased reliance on data combined with the widespread use of digital...

From the drawing board – Ranjani, Content Writer

What is the most exciting thing you've learned?   I feel like my journey at Crayon is one gigantic learning curve. I’m constantly learning something new. When I first joined in 2018, I had to forget everything I’d known about writing. Then relearn how to write within...

5 Reasons To Beef Up Your Web Development Skills
5 Reasons To Beef Up Your Web Development Skills

Web development is one of the most popular digital skills of the century and for good reason. Web development, coding, and programming constitute a constellation of lucrative abilities that open the door to the most important platform since the printing press: the...

API testing tutorial: How does it work?
API testing tutorial: How does it work?

Making sure that your organization’s APIs are functioning properly is crucial both for ensuring the integrity of any apps or code you’re developing and for guaranteeing their functionality on launch. Let’s break down how API testing works and why you should prioritize...

Are you seeing your next project in 7D?
Are you seeing your next project in 7D?

We all know the what 2D and 3D are. And depending on your industry, you might be familiar with 4D as well. So it might surprise you that in the AEC software world, we’re already talking about 7D. What is 7D? 7D is a concept being talked about in relation to BIM...

From the drawing board – Pratyush Roy, VP of GTM

1. How has the sales process changed in a time of remote B2B selling?   Enterprise sales cycles used to span 6-18+ months. With COVID-19 imposed travel restrictions, the situation is much worse.   For Crayon, we’ve noticed the 3 key changes in the remote B2B selling...

9 excellent methods to improve Mac’s security
9 excellent methods to improve Mac’s security

Are you uncertain whether your Macbook is as secure as it can be? Given how many threats are out there, it would probably be worth your while to take some time and make adjustments to how you have been using the computer until now. Read the methods below and create a...

From the drawing board – Edwin Francis

1. What is the most exciting thing you have learned? Learning to build scalable applications that impacts millions of users, using big data, has been one of the most exciting parts of working at Crayon Data. For instance, I recently designed and built a complex...

How to protect your data in the digital age
How to protect your data in the digital age

Today’s technology is advancing rapidly, and there is one clear trend these developments follow. The design philosophy that is leading the tech revolution is that of connectivity. The world around you is more connected and global than ever before. This has been a...

Why should you learn to code in 2020?
Why should you learn to code in 2020?

Coding is increasingly becoming a popular study option for many. However, why should you learn to code? Learning some basics about programming is overly beneficial for both tech and non-tech enthusiasts. Regardless of your current type of job, learning how to code in...

What data do you give away while browsing?
What data do you give away while browsing?

There is no such thing as complete secrecy in Web browsing. The question is how much information you reveal. Often it's a lot more than you intended to. Your ISP or the owners of the sites you visit may be able to tell who you are, where you are, and what information...

IoT toys pose potential risk to unsuspecting children
IoT toys pose potential risk to unsuspecting children

We live in a world where the Internet of Things (IoT) is systematically infiltrating countless areas of our lives, including the toys our children play with. According to a survey conducted in 2019, as many as 53% of respondents already owned an IoT device, while a...

Top IoT disruptors faced by the horse industry

When we talk about horses, they have been the most non-aggressive and forgiving animals since the medieval ages. They have always been a helping hand to the men in the world. They helped them conquer various lands, giving them the power to move from one country to the...

5 benefits of using big data in B2B lead generation
5 benefits of using big data in B2B lead generation

Modern-day lead generation is more complex and challenging for several reasons. There is more global competition, less patience, lower attention spans, and of course, the global COVID-19 pandemic. It is now harder to grab attention, build trust, target the right...

How social media has affected the technology industry

In the last twenty years, humanity made a big leap in the sphere of technologies. And one of the prominent levers that are pushing the industry now is the rising popularity of social media platforms. Promotion through blogs has also affected technological progress...

Data visualization and the pandemic spread
Data visualization and the pandemic spread

With just about everyone stuck at home to reduce the spread of COVID-19, lots of people are taking an interest in following the progression of the virus data and understanding what it means. Health experts, economists, and others who are trying to mitigate the damage...

5 of the best tax software programs
5 of the best tax software programs

Tackling tax can be much easier if you have the right software on hand to help you out. In fact this market has grown significantly in recent years, to the point that there are almost too many options to choose between. To help you narrow down the field, here are just...

SEO challenges for startups: How to overcome them
SEO challenges for startups: How to overcome them

One undeniable fact is that a growing startup cannot meet its corporate and marketing goals without the help of proper search engine optimization (SEO) tactics. SEO is useful in helping small establishments reach wider markets, improve local ratings, and increase...

The tech-tool trends that are dominating 2020
The tech-tool trends that are dominating 2020

Marketing professionals are still talking about the 2020s as if yesterday was January 1st. But there's some truth in their implication that the decade is still fresh and brimming with possibilities. Some of the coolest technical trends have already shown their faces,...

Combating employee theft in the workplace
Combating employee theft in the workplace

Every year, businesses lose 5 percent of their revenue to employee theft. While it may not seem like a typical workplace issue many employers need to worry about, it unfortunately happens quite frequently. In fact, 95% of businesses have been impacted by workplace...

5 tips for regulating your children’s device use
5 tips for regulating your children’s device use

In the months since the onset of the coronavirus pandemic, we’ve relied on our devices to stay connected to work, school, and friends – and it may seem impossible to regulate your children’s device use, especially when these devices have become even more necessary to...

How to secure your online customer data effectively?
How to secure your online customer data effectively?

In this age of growing technology where data is at risk in any form, protecting your customer's information has become crucial for brands. But why is data so essential for your organization? It is crucial because data helps you harness data and lets you improve the...

The changing OTT landscape in a COVID-19 impacted world
The changing OTT landscape in a COVID-19 impacted world

The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating.  With negative news all around and limited access to entertainment avenues, consumers are slowly turning towards over-the-top (OTT) platforms.    80% of Indian consumers have stated...

Here’s how to keep your IoT devices secure
Here’s how to keep your IoT devices secure

IoT devices can provide some significant benefits for both companies and consumers. They can collect vast amounts of data or make life a little more convenient. There are a few significant downsides to IoT devices, however. One of the most well-known is the serious...

What is data encryption and how does it work?
What is data encryption and how does it work?

If you have ever looked into how to protect your data, you have likely learned that it needs to be encrypted. Of course, most people have no idea what that means. Still fewer people know how it works. While you don’t need a computer science degree to protect your data...

Top 6 eCommerce tips for maximum sales
Top 6 eCommerce tips for maximum sales

The ecommerce industry is booming with an estimated 25 percent of the global population shopping online in 2020. This number is most likely much larger with the COVID-19 pandemic. For budding ecommerce business owners, or those who have been in the online retail space...

How to handle cybersecurity in a 5G world
How to handle cybersecurity in a 5G world

The 5G mobile network will revolutionize the world with its ability to connect virtually everyone and everything together including devices, machines, and objects. Sadly, the countries engaging in the “race” of deploying 5G technology are missing the bigger picture in...

How are VPNs benefiting businesses in 2020
How are VPNs benefiting businesses in 2020

Anyone who has even a passing interest in the tech world has heard of VPNs by now. They’ve seen them mentioned in posts about privacy, and spotted the many ads provided through PPC campaigns or influencer sponsorships (NordVPN, Private Internet Access and ExpressVPN...

Why businesses should audit their cloud
Why businesses should audit their cloud

21% of data in the cloud is considered confidential. That means cardholder data, protected health information, password-protected information, personally identifiable information – it is all processed and stored in the cloud. The myth that most people believe is that...

Signs which show that you have a good cybersecurity culture
Signs which show that you have a good cybersecurity culture

As technology has developed with cloud computing, IoT devices, and other new software applications, organizations have, in turn, resulted in a larger attack surface that opens the door for more dangerous cyber-attacks. This has led organizations to develop a strong...

360° customer experience with personalization
360° customer experience with personalization

Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...

How to increase the cyber security of your business
How to increase the cyber security of your business

Data security is a matter of paramount importance in the modern era, and that is especially true for businesses. Businesses of all kinds trade in data, in a sense, because data is the insight businesses use in order to determine the most effective means by which to...

7 cybersecurity threats e-commerce businesses face in 2020
7 cybersecurity threats e-commerce businesses face in 2020

Hackers and their techniques are constantly changing becoming both more advanced and destructive but one thing remains the same: e-commerce websites are the primary target for cyberattacks. From compromised customer data and financial fraud to leaked trade secrets and...

Understanding the importance of data integrity
Understanding the importance of data integrity

It isn’t just data security practices that will be needed to keep the electronic and physical data of your company safe. Strong data integrity practices will need to be taken into account as well. While many businesses are coming to understand the need for data...

How to manage your inbox and stop spam emails
How to manage your inbox and stop spam emails

In recent events, spam and phishing emails have exploded. A reported 18 million emails were blocked on Gmail servers in the past few months. Now more than ever is the perfect time to manage your inbox and create a defense line to stop these unwanted emails. While some...

How to push the envelope on client delight

Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our...

The impact of COVID-19 on the digital industry

COVID-19 is taking its toll over humanity on a global scale while being one of the biggest reasons behind economic encumbrance, bringing even the sturdiest of the countries to its knees. This disease has hit the critical driving force of any industry - the human...

Cars of the future: Technology advances of today
Cars of the future: Technology advances of today

You alert your vehicle to arrive within minutes. Your car biometrically scans your face to open the door. Once you are seated and your seatbelt is secured, the car relays your health statistics on the dashboard. When you begin to drive, an alert comes up on the...

7 ways SMBs can protect themselves from cyber attacks
7 ways SMBs can protect themselves from cyber attacks

Small and medium-sized businesses (SMBs) are a major target of malware, phishing, viruses and other cybersecurity threats—so much so that 61% of data breaches affect small businesses. Cybercriminals go after small businesses for a number of reasons. Many small- or...

Big data in manufacturing: The benefits
Big data in manufacturing: The benefits

The big data revolution is upon us. Whether you work in an office building, a factory or out in the field, you’ve likely used some form of data analytics and the Industrial Internet of Things (IIoT) at some point or another. Depending on your profession, you might...

How to go-to-market in 9 days – Lessons from lockdown

We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put...

Big Data in eCommerce: The new trends for 2020
Big Data in eCommerce: The new trends for 2020

Over the years, Big data technology seems to have transformed several industries across the globe. And it is showing no signs of slowing down. The following post emphasizes how big data makes a significant effect on the present eCommerce trends. Data is everywhere. In...

Unlock your OMS potential. Here's how

By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting  or shopping.  ...

How to keep your network safe: 3 tips to help you with this
How to keep your network safe: 3 tips to help you with this

It doesn’t matter if you own a small business or a multi-million-dollar corporation, network security is a top priority. Even if you don’t have to deal with the regulatory concerns related to managing stored data, the fact that there are hundreds of new threats...

The data analytics of substance abuse & treatment
The data analytics of substance abuse & treatment

The prevalence and effect of data analytics in the world of healthcare are substantial and have massively improved healthcare for millions across the globe. The value of healthcare analytics is undeniable and it is expected to become a $50 billion dollar industry by...

The mathematics behind the lock-down of a country

Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The...

4 reasons to invest in UX Research
4 reasons to invest in UX Research

Assessing the quality of the user experience that your product offers is undeniably important, but it is worth emphasizing why UX research is a good investment to help motivate you to make this a priority. Here are just some of the main reasons that UX research is...

Data privacy issues every business must understand
Data privacy issues every business must understand

Due to the current COVID-19 crisis, many businesses are facing unprecedented challenges. In this difficult climate, then, the last thing any business owner wants is for their company to fall victim to an online attack. Data breaches are huge disruptions. And, as...

How to launch a product remotely – Lessons from Lockdown

A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...

What banks should be doing during lockdown and beyond

The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit.  And banks are no exception. How banks respond to the current situation...

Crayons Of Lockdown – Bhavani Vishweshwar
Crayons Of Lockdown – Bhavani Vishweshwar

In the newest edition of #CrayonsOfLockdown, we have another WFH veteran and the First Lady of Finance, Bhavani who talks about the highs and lows of working from home and gives us a sneak peek into her newly acquired skill. How does it feel to work from home on an...

Crayons Of Lockdown – Vijay Anand
Crayons Of Lockdown – Vijay Anand

In the newest edition of #CrayonsOfLockdown, we have WFH veteran, sales guru and part time gardener Vijay Anand who talks about his WFH experience and gives us a sneak peek into his newly acquired skill. How does it feel to work from home on an extended basis?  Having...

Azure data security and encryption best practices
Azure data security and encryption best practices

Scientific and technological progress has turned information into a product, data security and protection toolkit, that can be bought, sold, exchanged. Often, the cost of data is several times higher than the price of the entire technical system that stores and...

Big data: How is it changing hiring and recruitment
Big data: How is it changing hiring and recruitment

In many forward-thinking companies, hiring and recruitment of new personnel isn’t quite what it used to be. Rather, it has become a far more advanced and technological process than ever before. Gone are the days of going into a company with a resume in hand and...

Crayons Of Lockdown – Rohit Ghosh
Crayons Of Lockdown – Rohit Ghosh

How does it feel to work from home on an extended basis? I feel quite alright working from home - definitely feel more productive in terms of personal work and goals owned by me. However, it is a little difficult and inconvenient when I want to collaborate or discuss....

Life @ Crayon – Satwika

1) How long have you been at Crayon? I joined Crayon in 2017 and then went on a break and now it has been 5 months since I came back! 2) What do you do at Crayon? I ensure that every deliverable sent from my team is one that is the closest reflection of Crayon’s...

How Marketing Automation Helps in Leads Generation
How Marketing Automation Helps in Leads Generation

What’s your go-to move for lead generation? If your answer is going to be “buying leads”, then we suggest that you cancel all your meetings because this is going to be a long discussion. Leads that are bought are hollow and give you nothing but empty promises. Quality...

The pros and cons of VPNs
The pros and cons of VPNs

Accessing the web via a proxy or VPN is as popular as ever.  This trend gives users access to geo-blocked websites and more content at reduced rates. Apart from this, users can access services without the worry that their sessions will be tracked.  However, like every...

Life in quarantine: A digital paradox takes flight

The Airbus engines roared into the sky, I sensed the brisk and steep ascent of the flight, as it was a bit unusual for an aircraft of that size to take off at such a sharp angle. However, my attention was not on the ascent, but on what I would witness, in about ten...

The role of big data in economic development
The role of big data in economic development

In some ways, data has become one of the most valuable resources in the world today. Our technologically-enriched, device laden lifestyles depend on the speedy and reliable transference of data. Businesses are investing in the collection and analysis of data in order...

Kids and Technology: What the Research Says
Kids and Technology: What the Research Says

Each year the call to restrict technology for children and teens gets more urgent, as researchers and child advocates warn parents against the evils of too much “screen time.” And, given the way technologies like artificial intelligence are transforming our daily...

Data Security: How to move to a data-centric approach
Data Security: How to move to a data-centric approach

Take a moment and think about some of the changes in computing over the last decade. The iPad debuted in 2010. Smartphones weren't in everybody's pockets yet. 4G was starting to branch out from major cities around the world. And we had only a taste of the Big Data....

The Future of Transportation Technology

As technology continues to evolve, there will be big changes coming to our roads and skies. The way we travel and commute could look completely different by the year 2021. New innovations hope to tackle some of the biggest issues plaguing transport today, by reducing...

The future of cyber security: What’s in store?
The future of cyber security: What’s in store?

By this point, most of us have at least a basic understanding of the risks of cybercrime. You may have heard of the significant breaches at major retailers like Target or Chipotle, and you know that identity theft is a crime that happens all too often. However, since...

Life @ Crayon – Vaibbahav

1) How long have you been at Crayon? I’ve been in Crayon for about 12 months. 2) What do you do at Crayon? I manage sales in the MENA region for Crayon. 3) What’s your average day like? I usually spend my days meeting CXOs of financial institutions and I try to solve...

Tips for Improving your Working Capital
Tips for Improving your Working Capital

Working capital is an essential tool for understanding your business’ financial health and the ability for long-term growth. However, for many of us, it’s one of those terms that we hear a lot but never really understand. Working capital is the difference between your...

Top 5 Telecom Trends to Watch in 2020
Top 5 Telecom Trends to Watch in 2020

Self-driving cars, home automation, virtual assistants...it’s clear we’ve already seen some outstanding technological advances and are on the brink of more significant breakthroughs. Alain Fiocco, CTO for OVHcloud, calls 2020 “a new era” for technology. But with all...

Big Data and internet browsers: Convenience vs. Privacy
Big Data and internet browsers: Convenience vs. Privacy

As you surf the internet, you leave a trail of invisible big data in your wake. Logging into Facebook, clicking over to a news website, or shopping on Amazon leaves breadcrumbs that many websites funnel into data collection. Big data is big business not only for...

How Can Big Data Improve Inventory Management?
How Can Big Data Improve Inventory Management?

Big data is making big waves in business. By collecting and analyzing massive pools of information, companies can optimize nearly every facet of their business. These data-based solutions make services more profitable for companies and more helpful for customers....

Big Data and Healthcare: Where Are We Heading?
Big Data and Healthcare: Where Are We Heading?

Every day, the healthcare industry collects a constant stream of data from a variety of sources. Healthcare data includes billing and payment information, patient health history, data from wearables, and more. Without data science, it would be virtually impossible to...

Big data for business: How it can be used
Big data for business: How it can be used

Big data is all the rage in big business. However, if you run a small business, you likely think that this powerful source of insights is out of your reach. You may be more mistaken than you realize. Big data is not only something that a small- or medium-sized...

Crayon Data to demo maya.ai at FinovateEurope 2020

Finovate Europe is one of the largest FinTech conference in the world. More than 1,200 senior attendees, 150 speakers and 60 demoing companies will be in attendance. Crayon Data a singapore based AI and big data company will exhibit and demo their flagship product,...

How to build brand awareness through digital display
How to build brand awareness through digital display

Self-marketing through display stands has always been something that companies have prioritised to promote their business. Getting their message across through these displays has worked, and as technology expanded, so did the ability to self-promote. With a bespoke...

The power of data science and predictive analytics
The power of data science and predictive analytics

Data science and predictive analytics are becoming as essential a part of the retail arsenal as points of contact for consumers, and assistants on the ground. As consumers become more technologically sophisticated, customer expectations grow ever higher. Today’s...

5 reasons why you should update your web host in 2020
5 reasons why you should update your web host in 2020

Here’s a little known secret: many people are afraid to switch their web hosts. However, it is important to be aware of the importance of updating your web host and choosing an award-winning, quality web host and the difference it makes for your site, some offer web...

All you need to know about coding standards for SQL queries

Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...

Customer experience for banks: what’s hot and what’s not!

In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....

Crayon Data at the Singapore Fintech Festival 2019

Last week was a whirlwind of meetings, networking sessions and all that’s new in the financial technology community. The recently concluded Singapore Fintech Festival, in Singapore (obviously) had a lot to offer. The weeklong affair saw attendees from some of the...

Top cloud-based cross-platform business apps for 2020
Top cloud-based cross-platform business apps for 2020

As a website owner, I always look for ways to optimize the work of the team. Mobile devices play the head role in content making at Freepps.top, so we usually stick to cross-platform solutions. That’s where cloud-based apps fit the best. No matter what kind of office...

10 groups of machine learning algorithms
10 groups of machine learning algorithms

By now, most people with a passion for programming and coding are already familiar with machine learning and its basics, at least. But for those who are completely new to the subject and would like to discover it and understand its intricacies, this article will take...

8 things to consider before you purchase HR technology
8 things to consider before you purchase HR technology

The technological revolution is an ongoing process. Every day more and more tech is introduced into all sorts of different fields, from sports therapy, to film production to sales departments. The adoption of these technological tools is usually dependent on the sorts...

Big Data: Using it to fight credit card fraud
Big Data: Using it to fight credit card fraud

In an age where information is becoming ever more valuable, many parties have taken it upon themselves to accumulate as much information on as many people as they possibly can. While the potential benefits of this data mining are well-known as it pertains to better...

Life @ Crayon – Akshaya Sreedhar

1)  How long have you been at Crayon? I’m 16 months old at Crayon. 2) What do you do at Crayon? I’m a business analyst with the Customer Success Team. 3) What’s your average day like? My average day is filled with cross team meetings, client meetings, raising tickets...

8 ways to improve your marketing with faster websites
8 ways to improve your marketing with faster websites

Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...

How to uncover hidden data online
How to uncover hidden data online

The internet is an almost endless font of information and data. Most of us spend a lot of time each day interacting with the internet and learning new things from it. You may be surprised to learn that there is far more hidden data online than meets the eye. Gathering...

Life @ Crayon – Karuna

1) How long have you been at Crayon? I’ve been at Crayon for 4 years and 3 months. 2) What do you do at Crayon? I’m a UI Developer. 3) What’s your average day like? My day is usually filled with movies, work, food and sleep. 4) What’s your favourite Crayon memory?...

What Word Clouds Can Teach You About Your Business?
What Word Clouds Can Teach You About Your Business?

Word clouds, also referred to as tag clouds are a way to characterize the content of a block of text visually. The text for the word cloud can be pulled from websites, blogs, and social media profiles. A word cloud will pull out the most common words found in the text...

Life @ Crayon – Nrithya

  1) How long have you been at Crayon? I’ve been here for 1 year and 1 month. 2) What do you do at Crayon? I’m a Data Scientist in the Platform RE Team (the best team). 3) What’s your average day like? The day is usually filled with percentages, averages,...

All you need to know about coding standards for SQL queries

Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...

Crayon Data is busy redrawing battle lines

It is in the business of helping its clients milk the data they already have and turn it into marketing drives customised to the individual - the new normal in reaching consumers. Each time a customer makes a purchase based on personalised options offered by a...

CRM: 5 tools that can change your business
CRM: 5 tools that can change your business

In the last decade, the landscape of the business world has changed perhaps more than any other time in history. Startups are required to keep up with every new trend in marketing and technology just to stay in the game, while also looking to drive the innovation that...

Life @ Crayon – Saravana

1) How long have you been at Crayon? I’ve been at Crayon for 4.5 years. 2) What do you do at Crayon? I’m a software engineer. 3) What’s your average day like? My average day usually looks like the following - eat, sleep, work, have fun, repeat! 4) What’s your...

A guide to maya.ai for retail

  The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect...

What is a data warehouse?

As any good tradesperson knows, you need the right tool for the job. Just ask someone who’s used a screwdriver to assemble furniture how much they would pay for a power drill. The same holds true for working with data. Today, many companies dive into machine learning,...

5 reasons we’re mad about Madras!

Madras Day 2019 On August 22nd, 1639, a sliver of land was bought by Andrew Cogan and Francis Day of the East India Company. Since the land was considered to be a ‘wasteland’ and unfit for agriculture, the local Nayak rulers readily sold it to the two British...

Digital marketing: can data improve creativity?
Digital marketing: can data improve creativity?

There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...

Can machines forget what they learn?

The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well?  This article answers that question. As human beings, we are blessed with several cognitive skills. Including...

Cryptocurrency: what’s trending in 2019
Cryptocurrency: what’s trending in 2019

Cryptocurrencies have been on the scene for around a decade or so. But only recently hit the big time after the mainstream media gave the scene the attention it rightfully deserves. While there has always been an audience with a keen interest in cryptos, especially...

Top 10 big data CEOs in India

  The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in...

Hyderabad: From sleepy town to fertile ground

  The Telangana government's proactive measures focussed on building ecosystems is transforming Hyderabad into a hub for technology startups that could one day rival Bengaluru. Chaitanya Peddi, Jayant Paleti and Rohit Chennamaneni co-founded Darwinbox in 2015 in...

Life @ Crayon – Sundar

1) How long have you been at Crayon? 6 years 2) What do you do at Crayon? I'm the Engineering lead of the Platform team. 3) What’s your average day like? It’s full of meetings, discussions and writing code. 4) What’s your favourite Crayon memory? The cricket...

4 ways technology helps us reduce our carbon footprint
4 ways technology helps us reduce our carbon footprint

The first justification for investing in technology is usually to increase efficiency and profits. Whether you’re a company or a consumer, most of us look to technology to automate daily tasks and save money. Companies invest in online services to automate their email...

Personalization in retail: an example of how it works

Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client's revenues? Let’s...

Cash flow and big data: the fintech opportunity ahead
Cash flow and big data: the fintech opportunity ahead

Maintaining stable finances is a core concern of almost every business, regardless of the size or type, because — unless you happen to be independently wealthy and willing to throw good money after bad — you can’t keep operating once your funds run dry. But it’s often...

Why your brand needs a data-driven marketing strategy
Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...

Life @ Crayon – Rohit

1) How long have you been at Crayon? I’ve been at Crayon for just over a year now. 2) What do you do at Crayon? Good question. I primarily am a product marketeer and the pre-sales point guard for our e-commerce vertical. But as a part of my learning curve, I dip my...

6 email marketing automation strategies backed by data
6 email marketing automation strategies backed by data

Marketing campaigns have evolved together with technology in order to make life easier. With a ratio of 44:1 in terms of the return on investment (ROI), email marketing has been ever popular with marketers. Now the focus has shifted to email automation. Not only does...

Personalizing credit card statements: is it time?

In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain...

Using Fibonacci numbers in technical analysis
Using Fibonacci numbers in technical analysis

Fibonacci retracements, the ‘golden ratio’, ‘support levels’ and ‘resistance levels’ are all very popular terms in the online trading world. You’ve probably come across these terms as you learn how to trade stocks or currencies. In this article, we will get into what...

Life @ Crayon – Jessy

1) How long have you been at Crayon? It’s been more than 3 years now. 2) What do you do at Crayon? It’s my job to ensure the best quality of any deliverable goes out the exit door of Crayon’s dev factory. 3) What’s your average day like? My average day is usually...

Unique ways to use Facebook Messenger to grow your business
Unique ways to use Facebook Messenger to grow your business

Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...