We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put together. According to The Cult Branding Company, developing and executing a comprehensive GTM strategy can take anywhere between 12 to 36 months. It is a cross-functional undertaking that requires…
How to identify new business opportunities in 2 weeks – Lessons from lockdown
Crayon’s core value proposition for maya.ai is to create personalized lifestyle experiences. Be it in dining, retail or travel, we had it all covered. Until Covid-19 changed the world. Worldwide dining and travel came to a standstill. Brick-and-mortar shopping now feels like a distant past, with all non-essential retail shifting online. From industry reports and our clients in the US, Middle East and India, we observed a 20 to 30% decline in overall spending. With discretionary spends in travel (-90%),…
Unlock your OMS potential. Here’s how
By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting or shopping. This leaves banks and credit card providers with enormous potential. To grow their portfolio, and increase customer spends, and offer personalized relevant experiences to their customers. Traditional financial institutions with their current technological…
Crayons Of Lockdown – Naman Doshi
In the newest edition of #CrayonsOfLockdown, we have data scientist Naman Doshi! He talks about working from home while staying productive, and gives us a sneak peak into his closet workstation! How does it feel to work from home on an extended basis? The first week into lockdown, I was pro-WFH as I felt productive. As days passed, I started missing things like having people around and my work desk (which has a pretty sweet view) and walking! At this moment,…
The mathematics behind the lock-down of a country
Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The findings made in this study are backed by logic and reasoning and have gone through due processes of review. April 14th, New Delhi: As the clock struck 10:00, the Indian Prime Minister, Narendra Modi, made headlines when he…
Crayons Of Lockdown – Chinmoy Rajurkar
In the newest edition of #CrayonsOfLockdown, we have the John Nash of Crayon Data and data guru Chinmoy Rajurkar! He talks about working from home while staying productive, and his increasing love for coffee. How does it feel to work from home on an extended basis? It’s not bad – not too great either, but can’t complain! I think I am more productive when it comes to work. But the downside is not being able to define a proper boundary between…
Crayon Data takes its AI-led personalization maya.ai to Latin America through a partnership with Stefanini
Singapore/Chennai May 2020 – Crayon Data, a leading artificial intelligence and big data company based in Singapore announced an unprecedented partnership with Stefanini, a pioneer in digital solutions in Latin America. The Brazilian multinational has acquired the rights to take the maya.ai platform to enterprises in Brazil and Latin America. maya.ai is an end-to-end platform that allows enterprises to onboard merchants, select and launch the most relevant offer campaigns to their customers, across digital channels. maya.ai hyper-personalized offers without the…
How to launch a product remotely – Lessons from Lockdown
A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over again to illustrate the beauty of our solution to our customers, who couldn’t touch nor feel our product. That is how this product was born. To help our field sales…
Crayons Of Lockdown – Vaishnavi
In the newest edition of #CrayonsOfLockdown, we have the sales operation specialist Vaishnavi! She talks about working from home while staying productive, and a skill that she was able to master during this lockdown. How does it feel to work from home on an extended basis? Well, if you all think that you’re losing it during this WFH phase, it happened to me way before😂! Being in a joint fam with 7 beings, I have a few in-house distracting co-workers. Occasional…
What banks should be doing during lockdown and beyond
The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit. And banks are no exception. How banks respond to the current situation will go a long way in rebuilding trust with their customers and make them dependable pillars of the global economy. So, what should banks be doing during the lockdown? Let’s look at it from three important perspectives : 1.…