Crayons. Chronicles. Captains

Meet our talented tangrams from across the Box, and find out where we’ve been making headlines
Kris Gopalakrishnan

No Expectations, No Money, No Funding: The IT Story of India

“During the pandemic, the entire world kept running because the Indian IT industry figured out how to make the situation work.” Kris Gopalakrishnan believes that this sector has a history of turning adversity into opportunity. The co-founder and former CEO of Infosys...
Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience

Unlock the Power of Data-as-a-Service (DaaS) for Enhanced Customer Experience

2023 is the year of Customer Experience (CX).   86% of customers say they would pay a premium to brands that offer a fabulous experience. Companies with an annual revenue of 1 Bn USD can earn an added 700 Mn USD within three years of investing in CX. There’s no doubt...
How will AI reshape recruitment and job search?
How will AI reshape recruitment and job search?

When we posed this, along with a few other questions to Suresh V Shankar Founder and CEO of Crayon Data and President of the Pan IIM alumni association in Singapore, instead of just giving us his own take, he started by asking the same questions to ChatGPT, the latest...

CXaaS: Advanced strategy for revenue acceleration
CXaaS: Advanced strategy for revenue acceleration

In today’s attention economy, customers are spoilt for choice. Everybody wants a Spotify/Netflix-like experience with businesses. Did you know that 32 per cent of customers would walk away from a brand after just one negative experience? As the saying goes, fool me...

Crayon Data Redefined: Experience the new
Crayon Data Redefined: Experience the new

The story of Crayon's website and brand refresh  For over a decade, Crayon Data has been at the heart of the personalization revolution. During this time, we've created data and AI-led customer experiences that increased engagement and revenue for clients. But in late...

What’s ahead for 2023
What’s ahead for 2023

Source: CXO Today and ITVoice Date: Dec 22, 2022 As a wrap up for 2022, industry experts across IT , tech, AI, SaaS, BFSI, Fintech, Hospitality, Travel & Retail gather to give their views on the tech landscape for 2023. Here's what Vidhyashankar...

Pelé, Brazil’s mighty king of the ‘beautiful game’
Pelé, Brazil’s mighty king of the ‘beautiful game’

Source: AP Pelé, the Brazilian king of soccer who won a record three World Cups and became one of the most commanding sports figures of the last century, died Thursday. He was 82. The standard-bearer of “the beautiful game” had undergone treatment for colon cancer...

Big Data and AI in 2023
Big Data and AI in 2023

Source: The Times of India Date: 12-Dec-2022 Author: Vidhyashankar Sriram Buzzwords like Big Data and AI have been in vogue for a few years now and 2023 looks no different. As we get richer in hindsight with larger deployments across industries, it is now evident more...

Crayon Data at the E50 Awards
Crayon Data at the E50 Awards

Source: The Business Times Date: 9-Dec-2022 It was a night of uninhibited celebration and merrymaking at this year’s Enterprise 50 (E50) Awards, with the annual ceremony returning as a full-scale event for the first time since the pandemic. Over 760 business...

The women building and shaping India
The women building and shaping India

Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that...

Decoding Data: The new marketing gene
Decoding Data: The new marketing gene

“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar.    Crayon Data’s founder and CEO Suresh Shankar joins...

Startup: Growth engine of new India
Startup: Growth engine of new India

Source: Times TechBuzz Date: 17-Oct-2022 Contributors Girish Singhania, CEO, EduBridge  Omer Basith, Co-Founder & CEO at Virtual Forest   Pratyush Roy, VP, Go-to Market, Crayon Data  Prateek Dwivedi, Co-Founder and Chief Product Officer, 5ire  ...

HR Tech for Remote Work
HR Tech for Remote Work

Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President - Human Resources, Crayon Data, says, “Before the...

Suresh Shankar on the future of Metaverse in Dubai
Suresh Shankar on the future of Metaverse in Dubai

Date: 12 September 2022 Source: Al-Bayan Headline: Dubai's ambition in the Metaverse is supported by real projects Key Message: Suresh Shankar says, "Dubai is one of the leading knowledge economies of the world, which puts the country in an enviable position to...

Crayon Data bets big on India and Asia
Crayon Data bets big on India and Asia

Source: The New Indian Express Date: 9-Sep-2022 Singapore-based Big Data start-up Crayon Data helps companies personalize their digital platforms for end users, to increase engagement and in turn revenue, similar to what tech companies use for recommendations. ...

Humanizing Tech in the age of AI with So-Young Kang
Humanizing Tech in the age of AI with So-Young Kang

The way humans communicate is in bite sized pieces. So-Young Kang believes that we’ve been practicing micro learning for 1000s of years now.  Our most recent guest on Slaves to the Algo says, “It's the neuroscience of learning. There's the behavior design...

Kenny Lee joins Crayon Data as Vice President, Finance
Kenny Lee joins Crayon Data as Vice President, Finance

Kenny Lee has joined Crayon Data as Vice President of Finance.   Kenny comes with 13+ years of experience in driving financial and operational excellence in diverse industries from telecommunications to fintech in the Southeast Asia market. He started his...

Tech and Innovation for Social Good with Lucia Gallardo
Tech and Innovation for Social Good with Lucia Gallardo

How do we innovate with technology to solve a nation’s crisis? Can we redirect tech to solving a social cause? Lucia Gallardo tells us how!  Our most recent guest on Slaves to the Algo says, “When I discovered technology, it was always going to be a tool. So,...

Eight reasons to join the Crayon Box
Eight reasons to join the Crayon Box

What do I say when a potential Crayon asks, "What makes your employer different from the rest?" As a Talent Ambassador at Crayon Data, such questions get me super excited. Here are my go-to points: We have a team with 10+ decades of collective industry expertise....

Crayon Spotlight: Women who #BreakTheBias
Crayon Spotlight: Women who #BreakTheBias

In 2022, the International Women’s Day theme asked us to “Imagine a gender equal world. A world free of bias, stereotypes, and discrimination.”   For many, it is a distant dream. And at Crayon, we’ve realized that neutralizing inherent gender biases is not...

Building the Enterprise of Tomorrow with CJ Meadows
Building the Enterprise of Tomorrow with CJ Meadows

How does an enterprise strike a balance between managing human and tech intelligence? Dr CJ Meadows believes that technology is our new colleague, and we need to treat it as such.  Our most recent guest on Slaves to the Algo says, “We don't have to have jobs that...

The data-led media revolution with CVL Srinivas
The data-led media revolution with CVL Srinivas

Is technology an enabler to sharpen your art?  CVL Srinivas believes that it doesn’t matter whether you are in a creative department or PR agency or brand agency. No one can escape technology. Especially since it's now at the forefront of enabling brands and...