Crayon Data Founder, Suresh Shankar analyses Big Data over the last 13 years

With ever increasing volumes of data, companies have started stressing a lot on how to make sense accurately from this and hence the filed of Big Data has emerged. From retail to telco and pharma to digital marketing, data and analytics are becoming core to the business. While the world has now woken up to (and how!) and is engulfed in this boom, Crayon Data founder and CEO, Suresh Shankar has been part…

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Big Data Start-up Crayon Data Shares Plans for India Market

The big data-analytics start-up, Crayon Data, has announced its plans for India market. Crayon already has a few customers in the US and UK markets, and its founder and CEO, Suresh V Shankar is confident that they can replicate the success in other emerging markets in Asia Pacific and Middle-East. Head-quartered out of Singapore, the company has its development center in Chennai. “We started off formally in October last year…

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Big Data – Hype, Reality, Bill Gates and the Buddha

Today’s NYT carried a very good blog post on the six myths surrounding big data. Contrast this with another equally good  article on the premise of Big Data – that “…hidden in all that information lies a hyper-resolution map of the world’s behavior in space and time. It’s a representation of human life and the natural world with a fidelity we have never had before…”. There will be proponents of both…

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Big Data can set your mind free…

In my last post, I talked about the paradox of big data, or how data can be misery… In today’s post, I will talk about how that paradox can be resolved… and how data can set you free. Consider these statements by some of the leading writers, academics and researchers into the way we function. Sheena Iyengar, the Columbia professor and author of the brilliant book ‘The Art of Choosing”…

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The Paradox of Big Data… or Why Data is Misery

We’ve heard it shouted from every rooftop recently– big data is the next big thing, we’re a data-driven company, data underlies everything we do…. So here’s a paradoxical, even heretical thought: Data is misery. Why? Consider this. We are all becoming adherents of the data-driven life and the quantified self movement. Arguments not backed by data just do not cut it, whether it is a business meeting, or a casual…

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A view from the Box

This is a space for us to crayon our thoughts, our points of view. On data. On analytics. On whats the latest. On whats coming your way. On how its going to change your life in maybe small, in maybe significant ways. In all possible aspects. The enterprise view. The consumer view. So stay tuned.