Asian startups: Big Data on tap

In September last year, Crayon Data, a Singapore-based big data startup, hit the headlines when it raised US$1.4 million in second round funding from angel investors. Serial entrepreneurs, Suresh Shankar and his partner Srikant Sastri founded this Singapore-headquartered company in October 2012. The company has a development centre in Chennai. Big opportunity in Big Data The company’s aim, as stated on its website, is to become a go-to space for everything Big Data – not just creating products and applications…

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The big data paradox

oday, people are faced with too many choices and too less time to navigate information on the web. Often, this leads to a counter-intuitive situation where they are not confident about the choices they make. “So, we tried to identify various methods of organising information on user specific needs on the web, thus, making it simple for people to take quick decisions,” says Suresh Shankar, co-founder, Crayon Data.  The big data analytics company procures and analyses data from within enterprises…

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Interview – Suresh Shankar, Founder at Crayon Data

Analytics India Magazine: What are some of the main tenets (philosophies, goals, attributes) of analytics approach and policies at your organization? Suresh Shankar: Crayon Data aims to simplify the world of big data. Our mission is to make data simpler, more accessible and contextual for our clients. Figuratively, we add colour to data, make data sing and dance for our users. Our vision is symbolized by 7 tangrams in basic colors, which constitute Crayon logo, and our core vision is “Big…

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Data Meets Retail

Crayon co-founder Srikant Sastri’s article “Data Meets Retail”, which explains the role of Big Data Solutions in retail in India, was published in the December edition of Images Retail magazine. It appeared in a special section called Perspective.

The benefits of Big Data solutions for enterprises

Big Data seems to be quite the buzzword these days. So, what is Big Data exactly? Basically, it refers to a collection of data sets or information too large and complex to be processed by standard tools. It is about the art and science of combining enterprise data, social data and machine data to derive new insights, which are otherwise not possible. It is also about combining past data with real-time data to predict outcomes. Big Data is often associated…

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Indian-Singapore start-up to launch consumer ‘Taste Graph’

An Indian-Singapore start-up is set to launch next year a “Taste Graph” data that could revolutionise consumers relationships with service-based business houses through information technology. The Taste Graph would provide simple data on specific requirements of consumers to marketing businesses, giving them more knowledge to provide specific services to the people, said Suresh V Shanker, co-founder of the start-up, Crayondata. The data would be used by retail outlets, banks, telecom and hospitality companies. The final product, Choice Engine, would be…

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Start-ups raising VC funds face irony

RAISING money has become more challenging now given the current uncertain climate in global financial markets, said Suresh Shankar, founder and director of Singapore-based data analytics start-up Crayon Data, in an interview with The Business Times. But at the same time, he said, there is an excess of money everywhere and everyone is looking for good investment opportunities. “For start-ups seeking to raise venture capital funds, they should remember that the basics have not changed. Venture capitalists (VCs) are looking…

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Crayon offers ‘Simpler Choices’ for Big Data analytics

Crayon Data, an emerging player in the big data market, is looking to simplify the big data concept in the enterprise. After raising Rs 8.75 Crore in its second round of funding from investors, it is eyeing a Series-A round funding in early 2014. Suresh Shankar, Founder, Crayon Data and big data evangelist tells CXOtoday that the company is not only bullish on its unique approach to Big Data analytics, but is also aggresively tapping retail, banking, telecom and hospitality…

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Big Data Startup Crayon Data Wants To Chase Non Linear Revenue Growth, The Holy Grail of Indian IT

Non linear revenue growth has been the holy grail Indian IT companies have been chasing for many years. That is, how do you grow revenues without a corresponding growth in the number of people and costs? A platform play is an obvious choice. The growth in big data offers them a new opportunity. Singapore & Chennai based big data startup Crayon Data is building one such platform. The company recently announced that it raised Rs 8.75 cr in its second round of funding from…

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