“Don’t build in the conference room” – 6 practical tips on how to build a great product

In this week’s episode of the Crayon Lighthouse Fireside Chat, Krish Sridhar, founder and CEO of KNOW (getknowapp.com) talks to us about his company’s vision and how to build a great product. Krish has over ten years of experience in the corporate and consulting scene. He’s had to unlearn some of the theories he picked up in the corporate world, now that he’s leading his start-up. He shares his entrepreneurship story and biggest learnings in building a great business and…

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From the drawing board – Suresh Shankar, Founder and CEO of Crayon Data

People and product. Two P’s in a pod. The two things that make a company. Most marketing strategies focus on product marketing. While employer branding is seen as a separate thing altogether. At Crayon Data, we know our people make the product (in our case, our platform maya.ai) happen; the magic starts with our people. So, we thought, why not cover both, our people and product, in a series of interviews that focuses on the best of both worlds?  Today…

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Rediscover life at your workplace: thrive in the post-crisis world

In this week’s episode of the Crayon Lighthouse Fireside Chat series, Shagufta Anurag, or Shagu, as we know her, spoke to us about rediscovering our lives at the workplace. Shagu is the founder and CEO of Saltmine, a B2B SaaS company in the workspace design-build market. Before COVID-19, the physical office space was always taken for granted. But things have changed with the pandemic. When asked about their concerns about returning to the office, employees at Crayon expressed that health…

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Lighthouse fireside chat with B.S Nagesh: Trends in consumer retail and ecommerce post-Covid-19

In this week’s Lighthouse Fireside Chat, B.S Nagesh, the founder of Trust for Retailers & Retail Associates of India (TRRAIN) and the Chairman of Shoppers Stop spoke to us about the changing retail landscape. Shoppers Stop is one of India’s largest department store chains, with 86 stores in 40 cities across the country. We had a candid conversation about the tectonic shifts in retail and ecommerce due to Covid-19. And how businesses can best capitalize on these new trends.   While…

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How to push the envelope on client delight

Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our customers. It’s safe to say that no one was prepared for this pandemic – not our clients, not us, nor our competitors. But that doesn’t mean that we should let ourselves be sitting…

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How to go-to-market in 9 days – Lessons from lockdown

We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put together. According to The Cult Branding Company, developing and executing a comprehensive GTM strategy can take anywhere between 12 to 36 months. It is a cross-functional undertaking that requires…

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How to identify new business opportunities in 2 weeks – Lessons from lockdown

Crayon’s core value proposition for maya.ai is to create personalized lifestyle experiences. Be it in dining, retail or travel, we had it all covered. Until Covid-19 changed the world. Worldwide dining and travel came to a standstill. Brick-and-mortar shopping now feels like a distant past, with all non-essential retail shifting online.   From industry reports and our clients in the US, Middle East and India, we observed a 20 to 30% decline in overall spending. With discretionary spends in travel (-90%),…

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How to launch a product remotely – Lessons from Lockdown

A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over again to illustrate the beauty of our solution to our customers, who couldn’t touch nor feel our product. That is how this product was born. To help our field sales…

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