Blog

Life @ Crayon – Karuna

1) How long have you been at Crayon? I’ve been at Crayon for 4 years and 3 months. 2) What do you do at Crayon? I’m a UI Developer. 3) What’s your average day like? My day is usually filled with movies, work, food and sleep. 4) What’s your favourite Crayon memory? It’s the time when we released Jazz! It was the very first project I worked on in Crayon. 5) What’s your favourite part about working at Crayon? What…

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Life @ Crayon – Nrithya

  1) How long have you been at Crayon? I’ve been here for 1 year and 1 month. 2) What do you do at Crayon? I’m a Data Scientist in the Platform RE Team (the best team). 3) What’s your average day like? The day is usually filled with percentages, averages, probabilities… in short, machine learning. 4) What’s your favourite Crayon memory? That legendary Watson’s night! 5) What’s your favourite part about working at Crayon? What keeps you coming to…

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Crayon Data is busy redrawing battle lines

It is in the business of helping its clients milk the data they already have and turn it into marketing drives customised to the individual – the new normal in reaching consumers. Each time a customer makes a purchase based on personalised options offered by a tech-based aggregator service, the heat is cranked up a little more on traditional companies that haven’t yet adopted personalised marketing. Netflix fans would know that the platform is able to suggest new television series…

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31 innovative global start-ups to participate in the third edition of DIFC FinTech Hive’s 2019 accelerator programme

Finalists join the 2019 cohort, from across the world including start-ups from Asia, Europe, Middle East and North Africa Dubai: In line with the continuous growth and development of the Dubai International Financial Centre’s financial innovation ecosystem, the DIFC FinTech Hive, announced today the commencement of the 2019 edition of its accelerator programme. The third edition of the programme launched by the region’s first financial technology accelerator received an overwhelming response of over 425 applications from across the world, including Asia,…

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Life @ Crayon – Saravana

1) How long have you been at Crayon? I’ve been at Crayon for 4.5 years. 2) What do you do at Crayon? I’m a software engineer. 3) What’s your average day like? My average day usually looks like the following – eat, sleep, work, have fun, repeat! 4) What’s your favourite Crayon memory? When one of our banking clients went live with maya.ai and we were watching the performance on the big screen. It was Crayon’s first ever client engagement…

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A guide to maya.ai for retail

  The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect outfit). That and the luxury of quickly moving to products one likes, while discarding the ones they don’t, are some of the perks of shopping offline. On the flipside though, physical stores do not provide the same merchandising breadth as…

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5 reasons we’re mad about Madras!

Madras Day 2019 On August 22nd, 1639, a sliver of land was bought by Andrew Cogan and Francis Day of the East India Company. Since the land was considered to be a ‘wasteland’ and unfit for agriculture, the local Nayak rulers readily sold it to the two British businessmen. It was on this piece of land, that the British built Fort St. George. In fact, the fort still stands proud today! Out of the fort, grew settlements. And as the…

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Can machines forget what they learn?

The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well?  This article answers that question. As human beings, we are blessed with several cognitive skills. Including the habit of forgetting. People say it’s a boon to forget what’s unwanted. And a sin to forget the things that are important.  For example, people forget names, places and directions all the time! Forgetfulness can be caused…

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Chennai is quickly turning into the new hotbed for deep-tech startup

  “Chennai is heaven,” says Girish Mathrubootham, cofounder of Freshworks. Sitting at his San Francisco home, his new residence since he relocated to the US last month, Mathrubootham is a tad emotional as he speaks on a Zoom video call one early morning. “What do you miss?” I ask. It is not so much the things, he says, as he waves his cup of filter coffee that his wife has freshly brewed. He lets out a faint smile: “It is…

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Top 10 big data CEOs in India

  The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in competitive tech-world. An array of assets contributes to the success of an organization. Other than technological resources, human force is also an evident bonus for a company and the person leading the squad catches the…

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