AI and the online shopper: the math behind personalized shopping experiences

  A friend, Lisa, told me about a new clothing store online that she is absolutely obsessed with. She was awed by the simplicity of the site, and how it populated outfits that seemed to “know her taste”. That perplexed her. She was certain the site was designed for her and displayed products that attracted her attention. Today, e-commerce has evolved to a stage where users can choose from thousands…

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How maya.ai leverages AI to deliver magical online shopping experiences

Shopping is inherently an intimate task. Whether you’re buying necessities, a gift for someone or you’re splurging on yourself. At the end-of-the-day, you’re spending hard-earned money on something you want to buy. The shopkeepers of the past understood this. They would take the time to understand your needs, your likes and why you were buying something. And depending on these, they’d present the most suitable products for you. All the…

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Performance is its own reward: life hacks for personal growth and other learnings

Crayon Power Quotes Volume 2 1. Leadership is about making the right decisions, at the right time, and ensuring the workforce follows through with that decision with effectiveness. What are your thoughts? A lot has been written about leadership, but less so about followership (the flip side). What makes a good follower? And why would a follower desire to follow? Right decisions at the right time are surely the right…

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Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

  This article was written by Gowri Rekha and originally published on Paul Writer. Paul Writer interviewed Vijaya Kumar Ivaturi (known as IVK) who is the Co-Founder and CTO of Crayon Data, a Big Data & AI product company at Singapore with a development center in Chennai. He has been with ICT industry for the last 30 years and is one of the leading experts in innovation management and advanced…

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Life @ Crayon – Shankar Ganesh

  1) How long have you been at Crayon? At the time of answering this questionnaire, it’s a grand total of 2013 days. And this is inclusive of weekends and holidays. Incidentally, I joined in 2013 as well! 😉 2) What do you do at Crayon? So far, I have juggled various roles. A majority of my time is spent on client delivery and data delivery. 3) What’s your average…

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Life @ Crayon – Sunny Swetank

1) How long have you been at Crayon? Over 2000 days! 2) What do you do at Crayon? One of Crayon’s clients is a leading global airline. They have initiated a big and ambitious transformation program. The program is delivered through various innovation labs. I play the role of value delivery lead for the customer intelligence lab. I’m also a data scientist on the same project. And the designated chef-of-mutton…

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Generating predictive data is big but challenging business for Ratan Tata-backed Crayon Data

by Kristie Neo, Deal Street Asia This article was originally published on Deal Street Asia on 23.11.2018. If there’s one thing that’s true – data lies. Data lies a lot. In “Everybody Lies: Big Data, New Data and What the Internet can tell us about who we really are”, Stephens-Davidowitz writes: “Big data allows us to finally see what people really want and really do, not what they say they…

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Show and tell with tangrams

  When you’re on a mission to make the complex simple, it’s not just nice but  necessary to have a design sensibility that conveys it too. Crayon’s primary design element – the tangram, lends itself perfectly to the work we do with  data. Inspired by the traditional and enduring Chinese puzzle, tangram figures are traditionally created from 7 shapes  – one parallelogram, one square and five triangles. The ordering and…

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The many ways to Rome: what it means to be a charismatic leader

Crayon Power Quotes Volume 1 1. Leadership is about making the right decisions, at the right time, and ensuring the workforce follows through with that decision with effectiveness. What are your thoughts? Leadership is about clarity in thinking and the ability to align an organisation towards the same vision. In today’s volatile world, it’s a lot to ask for leaders to make the right decisions all the time. It is…

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