Enterprises Use Crayon Data to Better Understand Their Customer’s Tastes

  When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their users based upon mountains of proprietary information. To date, that strategy has seemed somewhat limited to new-age technology companies. Crayon Data, a Singapore-based big data and AI startup,…

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How Agile Scrum techniques should be adapted to fit data science projects

Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s how. Task definition Unlike software engineering projects, it’s not easy to define the scope and task for a data science project. This is…

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Personalizing credit card statements: is it time?

In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain though! I’ve got to stop splurging on unnecessary things. (But that’s a discussion for another time.) Back to those credit card…

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NPS and banking: a new perspective on measuring customer satisfaction

  There’s a new trend emerging among traditional enterprises who are going digital and embracing personalization. These enterprises are setting up innovation labs and digital teams as they gear up for what many are calling the ‘fourth industrial revolution’. One positive key trend to note is that customer engagement/satisfaction is a lead indicator. While top-line growth is a consequence. Customer satisfaction is the key to evaluating enterprises The change trickles…

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AI and the online shopper: the math behind personalized shopping experiences

  A friend, Lisa, told me about a new clothing store online that she is absolutely obsessed with. She was awed by the simplicity of the site, and how it populated outfits that seemed to “know her taste”. That perplexed her. She was certain the site was designed for her and displayed products that attracted her attention. Today, e-commerce has evolved to a stage where users can choose from thousands…

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How maya.ai leverages AI to deliver magical online shopping experiences

Shopping is inherently an intimate task. Whether you’re buying necessities, a gift for someone or you’re splurging on yourself. At the end-of-the-day, you’re spending hard-earned money on something you want to buy. The shopkeepers of the past understood this. They would take the time to understand your needs, your likes and why you were buying something. And depending on these, they’d present the most suitable products for you. All the…

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Performance is its own reward: life hacks for personal growth and other learnings

Crayon Power Quotes Volume 2 1. Leadership is about making the right decisions, at the right time, and ensuring the workforce follows through with that decision with effectiveness. What are your thoughts? A lot has been written about leadership, but less so about followership (the flip side). What makes a good follower? And why would a follower desire to follow? Right decisions at the right time are surely the right…

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Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

  This article was written by Gowri Rekha and originally published on Paul Writer. Paul Writer interviewed Vijaya Kumar Ivaturi (known as IVK) who is the Co-Founder and CTO of Crayon Data, a Big Data & AI product company at Singapore with a development center in Chennai. He has been with ICT industry for the last 30 years and is one of the leading experts in innovation management and advanced…

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Life @ Crayon – Shankar Ganesh

  1) How long have you been at Crayon? At the time of answering this questionnaire, it’s a grand total of 2013 days. And this is inclusive of weekends and holidays. Incidentally, I joined in 2013 as well! 😉 2) What do you do at Crayon? So far, I have juggled various roles. A majority of my time is spent on client delivery and data delivery. 3) What’s your average…

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