A guide to maya.ai for retail

  The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect outfit). That and the luxury of quickly moving to products one likes, while discarding the ones they don’t, are some of the perks of shopping offline. On the flipside though, physical stores do not provide the same merchandising breadth as…

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5 reasons we’re mad about Madras!

Madras Day 2019 On August 22nd, 1639, a sliver of land was bought by Andrew Cogan and Francis Day of the East India Company. Since the land was considered to be a ‘wasteland’ and unfit for agriculture, the local Nayak rulers readily sold it to the two British businessmen. It was on this piece of land, that the British built Fort St. George. In fact, the fort still stands proud today! Out of the fort, grew settlements. And as the…

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Can machines forget what they learn?

The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well?  This article answers that question. As human beings, we are blessed with several cognitive skills. Including the habit of forgetting. People say it’s a boon to forget what’s unwanted. And a sin to forget the things that are important.  For example, people forget names, places and directions all the time! Forgetfulness can be caused…

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Chennai is quickly turning into the new hotbed for deep-tech startup

  “Chennai is heaven,” says Girish Mathrubootham, cofounder of Freshworks. Sitting at his San Francisco home, his new residence since he relocated to the US last month, Mathrubootham is a tad emotional as he speaks on a Zoom video call one early morning. “What do you miss?” I ask. It is not so much the things, he says, as he waves his cup of filter coffee that his wife has freshly brewed. He lets out a faint smile: “It is…

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Top 10 big data CEOs in India

  The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in competitive tech-world. An array of assets contributes to the success of an organization. Other than technological resources, human force is also an evident bonus for a company and the person leading the squad catches the…

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Hyderabad: From sleepy town to fertile ground

  The Telangana government’s proactive measures focussed on building ecosystems is transforming Hyderabad into a hub for technology startups that could one day rival Bengaluru. Chaitanya Peddi, Jayant Paleti and Rohit Chennamaneni co-founded Darwinbox in 2015 in Hyderabad, a time when much of the startup action was in Bengaluru or Delhi. Only the previous year, the decade-long political movement for an independent identity for the Telangana region had ended with its creation as India’s 29th state, with Hyderabad as its…

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Why I attend the Crayon Engineering Meetups – and you should too!

  In this blog, I’ll be talking about one of the best and slightly underrated initiatives taken up by the engineers of Crayon. Every week on Wednesday, the Platform, Product, Shared Services and Customer Success teams get together for an Engineering Meetup. In these meetings, the different teams share new ideas and insights. These meetups are one of the most effective ways to learn and share knowledge across teams. And when you get to learn during your work hours… then…

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Personalization in retail: an example of how it works

Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client’s revenues? Let’s set a little context. We recently had a meeting with one of our European clients – the largest electronics retailer in the region. At the time of writing this article, we were in the final stages of a PoC. While…

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Enterprises Use Crayon Data to Better Understand Their Customer’s Tastes

  When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their users based upon mountains of proprietary information. To date, that strategy has seemed somewhat limited to new-age technology companies. Crayon Data, a Singapore-based big data and AI startup, is working to change that. Founded in 2012, Crayon believes…

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How Agile Scrum techniques should be adapted to fit data science projects

Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s how. Task definition Unlike software engineering projects, it’s not easy to define the scope and task for a data science project. This is because there is very little or no clarity on the…

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