Crayon Data is busy redrawing battle lines

It is in the business of helping its clients milk the data they already have and turn it into marketing drives customised to the individual – the new normal in reaching consumers. Each time a customer makes a purchase based on personalised options offered by a tech-based aggregator service, the heat is cranked up a little more on traditional companies that haven’t yet adopted personalised marketing. Netflix fans would know that the platform is able to suggest new television series…

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31 innovative global start-ups to participate in the third edition of DIFC FinTech Hive’s 2019 accelerator programme

Finalists join the 2019 cohort, from across the world including start-ups from Asia, Europe, Middle East and North Africa Dubai: In line with the continuous growth and development of the Dubai International Financial Centre’s financial innovation ecosystem, the DIFC FinTech Hive, announced today the commencement of the 2019 edition of its accelerator programme. The third edition of the programme launched by the region’s first financial technology accelerator received an overwhelming response of over 425 applications from across the world, including Asia,…

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Generating predictive data is big but challenging business for Ratan Tata-backed Crayon Data

by Kristie Neo, Deal Street Asia This article was originally published on Deal Street Asia on 23.11.2018. If there’s one thing that’s true – data lies. Data lies a lot. In “Everybody Lies: Big Data, New Data and What the Internet can tell us about who we really are”, Stephens-Davidowitz writes: “Big data allows us to finally see what people really want and really do, not what they say they want and say they do. Providing honest data is the…

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Crayon Data backed by Ratan Tata, Gopalakrishnan to raise Series B fund

This news article was published by Business Standard on October 22. Crayon Data, a big data analysis company in which veteran industrialist Ratan Tata and Infosys Co-Founder Kris Gopalakrishnan invested in, is planning to raise Series B round of funding to the tune of around $11 million from existing and new investors. The fund would be used for expansion in western markets, including in the US, and for technology development. The company was founded in 2012 and provides big data…

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Crayon Data saw 3X growth last year, expects similar growth in future

Six-year-old artificial intelligence based data personalization firm Crayon Data said it had grown 3x last year and expected this hyper growth to continue over the next few years. “The growth has been in both revenue and the number of clients, and we expect to double the number of clients and revenue in the next year,” said founder Suresh Shankar. While declining to share current numbers, he said that the aim was to work with 500 million customers by 2020. Headquartered…

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Mashreq Bank wins at Seamless Awards, 2018!

  Mashreq Bank, our client in the UAE, true to their tagline of “we make it possible” – have made it possible! Mashreq has won at the Seamless Awards, 2018, in the category of DIGITAL TRANSFORMATION AND INNOVATION OF THE YEAR – B2C. The awards are the Middle East’s most coveted tech awards in finance and retail. This award category recognises brands that have most successfully re-engineered and re-energised their business for the new digital age. And those who look…

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Infosys co-founder Kris Gopalakrishnan invests in big data startup Crayon Data

Appeared on The Economic Times BENGALURU: Singapore and Chennai-based big data company Crayon Data has received an undisclosed investment from InfosysBSE 3.06 % cofounder Senapathy (Kris) Gopalakrishnan. The investment is part of Crayon’s Series A2 round of funding. Previous investors include Jungle Ventures, Tata Sons chairman emeritus Ratan Tata, Mitsui & Co, and a host of angels. The investment will be used to enhance Maya, its flagship product, and expand the firm’s global footprint. Crayon’s banking clients run custom campaigns such…

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Hotels using Big Data to understand customer choices – an interview with Vikram Rao, CEO, Crayon Data

New Delhi, June 28, 2017: The Hotel Times: What relevance does big data hold in the hotel industry? Vikram Rao: Every hotel is a gateway to a city. The experience of a city is intrinsically linked to the experience a guest has at the hotel they choose. Being in the services industry, it is imperative that hotels understand their customers’ preferences. Big data technology companies like Crayon Data, can provide hotels with the ability to provide highly personalized and curated options…

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Manual for Indian Start-ups: A book to help start-ups find their way around

What started off as an exercise to draw up a tool-kit for entrepreneurs as part of the CII national council on innovation and entrepreneurship, got transformed into a handy manual for start-ups in India, using Indian examples and the local context. The Manual for Indian Start-ups: Tools to start and scale-up your new venture is, in the words of two of its authors – Vijaya Kumar Ivaturi, popularly referred to as IVK, founder and CTO of Crayon Data, a big…

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Crayon Data among the top 10 leading analytics solution providers in Singapore

Singapore’s government agencies are increasingly investing in data, infrastructure, and big data talents. Of late, the island country also undertook an initiative to form a consortium of researchers and think tanks to become the world’s first Smart Nation.  The move will improve the adoption of analytics in the country, and help the country transform public sectors such as transport, health, business productivity among other areas. Reports suggest that the analytics software market in the country will grow at a compound…

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