Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client’s revenues? Let’s set a little context. We recently had a meeting with one of our European clients – the largest electronics retailer in the region. At the time of writing this article, we were in the final stages of a PoC. While…
Life @ Crayon – Rohit
1) How long have you been at Crayon? I’ve been at Crayon for just over a year now. 2) What do you do at Crayon? Good question. I primarily am a product marketeer and the pre-sales point guard for our e-commerce vertical. But as a part of my learning curve, I dip my feet in sales, marketing and customer success as well. 3) What’s your average day like? My day usually starts a little earlier than the Chennai office timings.…
Enterprises Use Crayon Data to Better Understand Their Customer’s Tastes
When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their users based upon mountains of proprietary information. To date, that strategy has seemed somewhat limited to new-age technology companies. Crayon Data, a Singapore-based big data and AI startup, is working to change that. Founded in 2012, Crayon believes…
How Agile Scrum techniques should be adapted to fit data science projects
Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s how. Task definition Unlike software engineering projects, it’s not easy to define the scope and task for a data science project. This is because there is very little or no clarity on the…
Personalizing credit card statements: is it time?
In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain though! I’ve got to stop splurging on unnecessary things. (But that’s a discussion for another time.) Back to those credit card statements. It’s said that 95% of transactional documents, including statements,…
NPS and banking: a new perspective on measuring customer satisfaction
There’s a new trend emerging among traditional enterprises who are going digital and embracing personalization. These enterprises are setting up innovation labs and digital teams as they gear up for what many are calling the ‘fourth industrial revolution’. One positive key trend to note is that customer engagement/satisfaction is a lead indicator. While top-line growth is a consequence. Customer satisfaction is the key to evaluating enterprises The change trickles down to how enterprises evaluate new products and offerings. There…
Life @ Crayon – Jessy
1) How long have you been at Crayon? It’s been more than 3 years now. 2) What do you do at Crayon? It’s my job to ensure the best quality of any deliverable goes out the exit door of Crayon’s dev factory. 3) What’s your average day like? My average day is usually filled up with testing, bugging developers about bugs, and discussions with different teams to understand their requirements and implementations to get the test plan prepared. 4) What’s…
AI and the online shopper: the math behind personalized shopping experiences
A friend, Lisa, told me about a new clothing store online that she is absolutely obsessed with. She was awed by the simplicity of the site, and how it populated outfits that seemed to “know her taste”. That perplexed her. She was certain the site was designed for her and displayed products that attracted her attention. Today, e-commerce has evolved to a stage where users can choose from thousands of options. However, they rarely actually buy a product from…
How maya.ai leverages AI to deliver magical online shopping experiences
Shopping is inherently an intimate task. Whether you’re buying necessities, a gift for someone or you’re splurging on yourself. At the end-of-the-day, you’re spending hard-earned money on something you want to buy. The shopkeepers of the past understood this. They would take the time to understand your needs, your likes and why you were buying something. And depending on these, they’d present the most suitable products for you. All the while, incorporating your active and passive feedback every time you…
Life @ Crayon – Akshaya
1) How long have you been at Crayon? There’s just a couple months left, before I earn my ‘2-year Whiz’ badge. 2) What do you do at Crayon? I manage the data curation team. 3) What’s your average day like? With the help of my little army of interns I execute client data delivery requests. And support the product team in building operational applications and evaluate partner data. 4) What’s your favourite Crayon memory? Of course, it has to be…