Crayon Data Founder, Suresh Shankar analyses Big Data over the last 13 years

With ever increasing volumes of data, companies have started stressing a lot on how to make sense accurately from this and hence the filed of Big Data has emerged. From retail to telco and pharma to digital marketing, data and analytics are becoming core to the business. While the world has now woken up to (and how!) and is engulfed in this boom, Crayon Data founder and CEO, Suresh Shankar has been part…

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Thamzi and Big Data

Have you ever read an autobiography and felt that the bugger is almost living your dream? One such book I read was “Don’t ask any old bloke for directions” by Palden Gyatso Tenzing. Some 200 odd pages full of what I have always dreamt of doing. This book is by an IAS officer who gave up his cozy job, something which he had anyways hated for 20 long years. Fed…

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Big Data Start-up Crayon Data Shares Plans for India Market

The big data-analytics start-up, Crayon Data, has announced its plans for India market. Crayon already has a few customers in the US and UK markets, and its founder and CEO, Suresh V Shankar is confident that they can replicate the success in other emerging markets in Asia Pacific and Middle-East. Head-quartered out of Singapore, the company has its development center in Chennai. “We started off formally in October last year…

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Big Data and the Paradox of Choice

“Autonomy and freedom of choice are critical to our well-being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.” — Psychologist Barry Schwartz (The Paradox of Choice – Why More Is Less) The official dogma of all industrial societies across…

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‘Big Data vs Intuition’ paradox explained

Every business leader will have a dad’s story, I believe, — a memory or nostalgia how he/she was inspired by the attitudes/thoughts/decisions (sometimes seemingly tough, painful and even stupid) of his/her dad in paving a unique way to success and beyond. Here is one such story: “We didn’t pick our dads. We either were lucky or unlucky with the dad we ended up with. In my case, I was lucky.…

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Big Data – Hype, Reality, Bill Gates and the Buddha

Today’s NYT carried a very good blog post on the six myths surrounding big data. Contrast this with another equally good  article on the premise of Big Data – that “…hidden in all that information lies a hyper-resolution map of the world’s behavior in space and time. It’s a representation of human life and the natural world with a fidelity we have never had before…”. There will be proponents of both…

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Big Data can set your mind free…

In my last post, I talked about the paradox of big data, or how data can be misery… In today’s post, I will talk about how that paradox can be resolved… and how data can set you free. Consider these statements by some of the leading writers, academics and researchers into the way we function. Sheena Iyengar, the Columbia professor and author of the brilliant book ‘The Art of Choosing”…

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The Paradox of Big Data… or Why Data is Misery

We’ve heard it shouted from every rooftop recently– big data is the next big thing, we’re a data-driven company, data underlies everything we do…. So here’s a paradoxical, even heretical thought: Data is misery. Why? Consider this. We are all becoming adherents of the data-driven life and the quantified self movement. Arguments not backed by data just do not cut it, whether it is a business meeting, or a casual…

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A view from the Box

This is a space for us to crayon our thoughts, our points of view. On data. On analytics. On whats the latest. On whats coming your way. On how its going to change your life in maybe small, in maybe significant ways. In all possible aspects. The enterprise view. The consumer view. So stay tuned.