Can you please introduce yourself? I am the founder of the Predictive Analytics World conference series, executive editor of The Predictive Analytics Times, and author of "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," a former Columbia...
Interviews
Recent Articles
Interview with Brian Clifton: Using Digital Analytics to follow the digital footprints
Brian Clifton PhD is internationally recognized as a Google Analytics expert, renowned author, measurement strategist and advisor. His best seller Advanced Web metrics With Google Analytics is considered to be the bible of Google Analytics. His second book Successful...
Interview with David Cox, the most famous statistician still alive
Sir David Cox is arguably one of the world’s leading living statisticians. He has made pioneering and important contributions to numerous areas of statistics and applied probability over the years, of which perhaps the best known is the proportional hazards model,...
Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent
Saed Syad: With big data, even without having any predictive modeling, we can answer some of those questions by looking into the database. What we call targeting or retargeting is some sort of a database query that makes it faster than you do it in memory. Just having...