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Vijaya Kumar Ivaturi
Posted by Vijaya Kumar Ivaturi
February 17, 2015

A Taste of Choice: Building a Taste Graph

This is the second part of Vijaya Kumar Ivaturi’s earlier post Big data analytics – Not just a matter of scale. “It is in...

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Suresh Karthik
Posted by Suresh Karthik
January 27, 2015

The Death of Search

Some 16 odd years ago, Google made search engines famous and ubiquitous. It’s sell-by date has come. Think about it. Search was the greatest...

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Suresh Karthik
Posted by Suresh Karthik
January 7, 2015

Big data meets mobile: simpler choices on smaller screens

As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices. In the age of more,...

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Suresh Karthik
Posted by Suresh Karthik
May 20, 2014

Deconstructing Taste - The Crayon Way

Crayon’s product manager Ajay Kashyap explains how Crayon’s proprietary taste algorithm helps in understanding customer taste in a holistic way; not bounded by traditional...

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Shankar Ramesh
Posted by Shankar Ramesh
January 28, 2014

Interest Graphs to Choice Engine: 5 critical components to succeed: The Taste Graph [Part 4]

Complex algorithms, ontologies, and machine-learning based classifiers are needed to separate noise patterns and spam-like comments, from genuine signals. This is where the complexity...

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Shankar Ramesh
Posted by Shankar Ramesh
January 21, 2014

Interest Graphs to Choice Engine: 5 critical components to succeed: Signals Vs. Noise [Part 3]

It all starts with the data…There are 2 approaches to collecting data on one’s interests, influences, and tastes: Implicit & Explicit. Companies such as...

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