When I speak to my parents, they tell me a number of stories about how a non- digital world used to be. Some of their favorite examples: To know how their loved ones were doing, they sent handwritten letters. These would take more than a week to get delivered....
Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...
Crayon Data's founder and CEO Suresh Shankar was recently on the Churn.FM podcast. Hosted by Andrew Michael, CEO of Avrio, they talk about ways to prevent churn with enterprise customers. Suresh shares how he connects the dots looking back going from an account...
Crayon Data’s flagship platform, maya.ai, features in the latest edition of Ecosystm Insights. In a piece titled ‘Personalization – The New Digital Imperative in Financial Services’, analyst Gerald Mackenzie puts the AI-led personalization platform in the...
Vidhyashankar Sriram has joined Crayon Data as Vice President - Client Solutions. In his new role, he will lead value delivery for our clients. An alumnus of NITIE Mumbai and Madras Institute of Technology, Vidhyashankar is a true-blue banker. He comes with over 15...
Like every year, the email marketing fraternity is looking forward to some exciting trends for 2021. Obviously, we have come a long way from plain-text emails to images in emails to AMP and what not. With the overflow of creative juices, email geeks are all set to...
While the holidays are advertised as the most wonderful time of the year, the data shows us something quite different. From kitchen fires to porch pirates, there is a sharp rise in the number of accidents and thefts that occur during the November and December time...
Social media is the new networking. We constantly find ourselves communicating with those on the screen sometimes more than those we meet in person. Even some would say they use social media to feel more connected with their community, or the world at scale. During...
Every year, businesses lose 5 percent of their revenue to employee theft. While it may not seem like a typical workplace issue many employers need to worry about, it unfortunately happens quite frequently. In fact, 95% of businesses have been impacted by workplace...
Introduction Remote work brings many benefits. First, you can find the best talents anywhere and increase diversity at your company since you’re not limited to a specific location. Second, organizations with the remote work policy experience a much lower turnover rate...
The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating. With negative news all around and limited access to entertainment avenues, consumers are slowly turning towards over-the-top (OTT) platforms. 80% of Indian consumers have stated...
The COVID-19 pandemic managed to turn the whole world upside down in a few months. The economy collapsed, and millions of people instantly lost their jobs. There’s still no vaccine in sight, which means coronavirus might be here for a long time—much longer than we all...
In this week’s episode of the Crayon Lighthouse Fireside Chat series, Shagufta Anurag, or Shagu, as we know her, spoke to us about rediscovering our lives at the workplace. Shagu is the founder and CEO of Saltmine, a B2B SaaS company in the workspace design-build...
Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...
Whether you’re a first time founder or a seasoned entrepreneur, launching a startup comes with its own set of unique challenges. Building a startup requires a great idea, planning, funding and a bit of elbow grease. Lack of resources often leads founders to look for...
In the past several years, enterprises around the world have adopted digital transformation projects on various scales. According to the International Data Corporation (IDC), worldwide budgets on technology and services that facilitate digital transformation is...
AI is fast becoming a reality as it is sneaking through almost all spheres of the digital world. Snapchat filters, Google Lens, Ikea mobile app, Microsoft Cortana, Amazon Alexa, and the list continues to grow with each passing day. Email Marketing is no exception to...
In recent events, spam and phishing emails have exploded. A reported 18 million emails were blocked on Gmail servers in the past few months. Now more than ever is the perfect time to manage your inbox and create a defense line to stop these unwanted emails. While some...
Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our...
You alert your vehicle to arrive within minutes. Your car biometrically scans your face to open the door. Once you are seated and your seatbelt is secured, the car relays your health statistics on the dashboard. When you begin to drive, an alert comes up on the...
We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put...
Machine learning has ties to statistics. It allows you to detect patterns in the sometimes chaotic mathematical models that exist. Online machine learning courses teach you how to make use of machine learning algorithms in a programming language. The disruptions...
Crayon’s core value proposition for maya.ai is to create personalized lifestyle experiences. Be it in dining, retail or travel, we had it all covered. Until Covid-19 changed the world. Worldwide dining and travel came to a standstill. Brick-and-mortar shopping now...
By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting or shopping. ...
Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The...
A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...
For most of us who generally work from home, the coronavirus pandemic has hardly affected our lives on the business front. But for everyone else, working from home all of a sudden may be quite challenging. The same goes for all the students. Much to their...
The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit. And banks are no exception. How banks respond to the current situation...
AI is changing the way we do things every day. It can now help us park our cars, order coffee, stock up on home goods, cancel online orders, and more. In particular, AI-backed technologies are changing the customer experience in drastic ways. Gone are the days of...
Disclaimer: This piece of writing is meant to drive the case for social distancing and self-quarantines. It isn’t meant to cause panic. I’m in no way an expert, in neither epidemiology nor mathematical modeling. The approach undertaken below is laden with assumptions,...
As technology continues to evolve, there will be big changes coming to our roads and skies. The way we travel and commute could look completely different by the year 2021. New innovations hope to tackle some of the biggest issues plaguing transport today, by reducing...
We’re three months into the new decade and Crayon Data has already unlocked something very special. For awhile now, we’ve wanted to showcase the powerful AI-led personalization capabilities of our product, maya.ai in Europe. And this year, we were selected to demo...
Working capital is an essential tool for understanding your business’ financial health and the ability for long-term growth. However, for many of us, it’s one of those terms that we hear a lot but never really understand. Working capital is the difference between your...
At the start of the last decade, smartphones and social media were still in their infancy. But by the time we hopped over to 2020, with their omnipresence, they increased access to information dramatically; Choice exploded and consumer expectations ramped up,...
An outbreak of flu-like symptoms that originated from a wet market in the city of Wuhan, China has brought chaos to the world. The new coronavirus or 2019-NCoV, was first reported on December 31st, 2019, as pneumonia. The number of infected people increased...
![15 surprisingly hackable IoT devices in your life [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/12/1026-1.jpg)
Technology has made everything easier for us, to the point that our watches can now control our lights by simply shouting a command. Every device, right from our cars to our refrigerators has become connected through IoT devices (the Internet of Things network that...
Personalization on an eCommerce website is not unusual in today’s consumer-driven world. Customers want brands to know them; to offer products that fit in with their own needs and preferences. They want to have the same kind of experience as shopping at a store...
Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...
In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....
The year 2008 was a critical turning point in the history of finance. Bankers and average individuals recall it with dread, as seen by the decline of the American people’s confidence in financial institutions. For it was in 2008 that the Lehman Brothers went bankrupt....
![7 data-driven ways to optimize your online store for mobile [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/11/optimize-1.jpg)
When user experience designers initially were faced with transferring their complex sites to mobile devices, they simply tried to cram as much as they could on the smaller devices. This concept created frustrating mobile experiences for users and an embarrassing...
![Top tips and tricks to improving your customer experience [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/01/customer-journey-1.jpg)
Selling your products and services is important. However, giving your customers a good experience is even more crucial for the success of your business. Customers are placing more emphasis on their experiences with companies. As a result, customer experience is...
![Guide to GDPR compliance for small businesses: 2020 [Infographic]](https://www.crayondata.com/wp-content/uploads/2019/02/datastorage-1.jpg)
The General Data Protection Regulation (GDPR) came into force on 25 May 2018. The regulation was created in order to protect the procedure of processing EU citizens’ personal information. All organizations must ensure that they are compliant with GDPR if they process...
The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect...
The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well? This article answers that question. As human beings, we are blessed with several cognitive skills. Including...
Each year, only 10% of startups are able to make it out of the gate. That’s because startups are inherently risky at the beginning, as founders must find outside investors who believe in what they are doing. So, what does it take to make or break a startup? The...
“Chennai is heaven,” says Girish Mathrubootham, cofounder of Freshworks. Sitting at his San Francisco home, his new residence since he relocated to the US last month, Mathrubootham is a tad emotional as he speaks on a Zoom video call one early morning. “What do...
The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in...
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Cyber-attacks are becoming more sophisticated all the time, with cyber hackers coming up with new and determined methods of threat that are increasingly difficult to detect, making attacks more dangerous than ever before. Statistics show that cybercrime is on the rise...
Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client's revenues? Let’s...