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Product recommendations for ecommerce brands
Product recommendations for ecommerce brands

Build a merchant-product personalization-driven engagement strategy  The future of consumer ecommerce belongs to brands who curate experiences that keep customers coming back. To improve the customers’ shopping experience, brands are using personalization to let them...

Reimagining digital commerce with Open Protocols
Reimagining digital commerce with Open Protocols

Namma Yatri, a transport service platform based in the state of Karnataka in India, recently touched one million trips. Backed by the Open Network for Digital Commerce (ONDC), Beckn Foundation, and Juspay, India’s first open mobility platform is an...

The synthetic data revolution
The synthetic data revolution

British mathematician Clive Humby was spot on with his prediction that “data is the new oil”. It reflects not only the value of data, but also its exhaustible nature. While the world is still starry-eyed about the power of data, let’s pause for a moment. Is ALL data...

Vijaya Kumar Ivaturi on the technology renaissance
Vijaya Kumar Ivaturi on the technology renaissance

Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...

Combating employee theft in the workplace
Combating employee theft in the workplace

Every year, businesses lose 5 percent of their revenue to employee theft. While it may not seem like a typical workplace issue many employers need to worry about, it unfortunately happens quite frequently. In fact, 95% of businesses have been impacted by workplace...

The changing OTT landscape in a COVID-19 impacted world
The changing OTT landscape in a COVID-19 impacted world

The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating.  With negative news all around and limited access to entertainment avenues, consumers are slowly turning to over-the-top (OTT) platforms.    80% of Indian consumers have stated that...

360° customer experience with personalization
360° customer experience with personalization

Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...

How to manage your inbox and stop spam emails
How to manage your inbox and stop spam emails

In recent events, spam and phishing emails have exploded. A reported 18 million emails were blocked on Gmail servers in the past few months. Now more than ever is the perfect time to manage your inbox and create a defense line to stop these unwanted emails. While some...

How to push the envelope on client delight

Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our...

Cars of the future: Technology advances of today
Cars of the future: Technology advances of today

You alert your vehicle to arrive within minutes. Your car biometrically scans your face to open the door. Once you are seated and your seatbelt is secured, the car relays your health statistics on the dashboard. When you begin to drive, an alert comes up on the...

How to go-to-market in 9 days – Lessons from lockdown

We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put...

Unlock your OMS potential. Here's how

By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting  or shopping.  ...

The mathematics behind the lock-down of a country

Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The...

How to launch a product remotely – Lessons from Lockdown

A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...

What banks should be doing during lockdown and beyond

The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit.  And banks are no exception. How banks respond to the current situation...

The Future of Transportation Technology

As technology continues to evolve, there will be big changes coming to our roads and skies. The way we travel and commute could look completely different by the year 2021. New innovations hope to tackle some of the biggest issues plaguing transport today, by reducing...

Tips for Improving your Working Capital
Tips for Improving your Working Capital

Working capital is an essential tool for understanding your business’ financial health and the ability for long-term growth. However, for many of us, it’s one of those terms that we hear a lot but never really understand. Working capital is the difference between your...

All you need to know about coding standards for SQL queries

Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...