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Vijaya Kumar Ivaturi on the technology renaissance
Vijaya Kumar Ivaturi on the technology renaissance

Crayon Data's co-founder and CTO, Vijaya Kumar Ivaturi, gives us a peek into the decade ahead in terms of technology. This article was carried in the first issue of STRIDE, a journal of technology, leadership, and innovation, published by the Confederation of Indian...

The changing OTT landscape in a COVID-19 impacted world
The changing OTT landscape in a COVID-19 impacted world

The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating.  With negative news all around and limited access to entertainment avenues, consumers are slowly turning towards over-the-top (OTT) platforms.    80% of Indian consumers have stated...

360° customer experience with personalization
360° customer experience with personalization

Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...

How to push the envelope on client delight

Customers are delighted when you exceed their expectations. . To do so, you need to always be one step ahead of them, understand and anticipate their needs. But the current COVID-19 pandemic hasn’t exactly made it easy for us to have all the answers to wow our...

How to go-to-market in 9 days – Lessons from lockdown

We’ve shared the story of how we identified a new business opportunity and developed a product for it in 2 weeks. And we promised we’d share the second part of that story – going-to-market (GTM) in 9 days. So here it goes! A typical GTM plan takes a while to put...

Unlock your OMS potential. Here's how

By the year 2022, the total number of credit card holders across the globe is projected to grow to 1.2Bn (from the 1.06 Bn in 2017). And these card holders will look for relevant experiences that match their interests. Be it fine dining, globe-trotting  or shopping.  ...

The mathematics behind the lock-down of a country

Disclaimer: The following piece of writing is not meant to cause panic, or hurt sentiments. There is no political judgement being handed out in this article. This is purely an opinion piece. I possess expertise in neither mathematical modeling nor epidemiology. The...

How to launch a product remotely – Lessons from Lockdown

A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...

What banks should be doing during lockdown and beyond

The lockdown to prevent the spread of the coronavirus, while necessary, has impacted industries across the board. Travel, restaurants, luxury and fashion, amongst others, have taken a huge hit.  And banks are no exception. How banks respond to the current situation...

All you need to know about coding standards for SQL queries

Coding standards are a set of guidelines, best practices, programming styles and conventions that developers adhere to when writing a piece of code for a project. All the big software companies have them. And advise their developers to embed these coding standards in...

Customer experience for banks: what’s hot and what’s not!

In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....

A guide to maya.ai for retail

  The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect...

Can machines forget what they learn?

The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well?  This article answers that question. As human beings, we are blessed with several cognitive skills. Including...

Top 10 big data CEOs in India

  The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in...

Personalization in retail: an example of how it works

Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client's revenues? Let’s...

Personalizing credit card statements: is it time?

In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain...

Banking In The Time Of Emerging Tech

There’s a new era of banking and financial services on the horizon. With the emergence of digital banking and fintech, the sector is facing a massive shift in the way people bank. There’s a new era of banking and financial services on the horizon. With the emergence...

Here’s why Chennai is the SAAS capital of India

Chennai is a city which has always been steeped in tradition. It’s a city where conventional business models have been tried and tested time and time again. And the organisations adopting these models were quite happy with the way things were. But that is not the...

5 Machine Learning and AI podcasts you should listen to

Earlier, I’d written an article on a couple of podcasts for those interested in learning about data science and analytics. And while data science is still a relevant and booming industry today, the tech world has since then moved onto other things – artificial...

Neural Network– Machine Learning part 3

This is the third article in a three-part series. You can read the first and second articles here. The focus of this article is to understand neural network around what it is, why it is an important learning algorithm, how it is applied, its extensions &...

Logistic regression – Machine Learning part 2

This article is the second part of a three-part series on machine learning. You can read Part 1 here. The purpose of this article is to understand the details of logistic regression. What it is and how it’s used etc. Let’s start with the definition. It is a...

The Dos and Don’ts to keep your data safe at your workplace

Data security is an extremely important aspect of any thriving organisation. Especially for digital and software enterprises. It’s a responsibility that falls on the shoulders of both the management as well as the individual units of an organisation – the employees....

Decentralized social networks: The choice is yours!

We live in an age, where we fear isolation. The one string which connects us with the rest of the world is social media. With people being constantly on the move, social networking websites provide the most accessible and affordable medium for news and entertainment....

Data Science: The Tech That Powers Iron Man!

It’s A Bird… It’s A Plane… It’s Iron Ma…..Oh, Wait!! That’s A Major Blunder!! Wasn’t it supposed to be Superman? Well, who cares?? Iron Man’s cooler! He combines the flight of a bird and the tech behind a plane and cruises effortlessly in the sky! He may not be quite...

Digital transformation in Banking: Past, Present and Future

Regardless of how much people earn, the jobs they have or whether they’re part of the workforce, banking is a necessary routine. It may not come to mind as one of the most technologically advanced industries, but has still undergone some significant advancements that...

Top 10 trends in payments 2018 (Infographic)

The universe of banking and payments is ever evolving. 2017 has seen a number of significant changes in the payments industry, thanks to advances in technology. Consumers now have access to a myriad of ways to pay. As a result, payment and shopping habits change....