In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....
The year 2008 was a critical turning point in the history of finance. Bankers and average individuals recall it with dread, as seen by the decline of the American people’s confidence in financial institutions. For it was in 2008 that the Lehman Brothers went bankrupt....
![7 data-driven ways to optimize your online store for mobile [Infographic]](https://crayondata.ai/wp-content/uploads/2019/11/optimize-1.jpg)
When user experience designers initially were faced with transferring their complex sites to mobile devices, they simply tried to cram as much as they could on the smaller devices. This concept created frustrating mobile experiences for users and an embarrassing...
![Top tips and tricks to improving your customer experience [Infographic]](https://crayondata.ai/wp-content/uploads/2019/01/customer-journey-1.jpg)
Selling your products and services is important. However, giving your customers a good experience is even more crucial for the success of your business. Customers are placing more emphasis on their experiences with companies. As a result, customer experience is...
![Guide to GDPR compliance for small businesses: 2020 [Infographic]](https://crayondata.ai/wp-content/uploads/2019/02/datastorage-1.jpg)
The General Data Protection Regulation (GDPR) came into force on 25 May 2018. The regulation was created in order to protect the procedure of processing EU citizens’ personal information. All organizations must ensure that they are compliant with GDPR if they process...
The world is going online. Online retailers are becoming more relevant. However, they are still unable to provide the same personalized experiences as brick-n-mortar stores. (You know, like the ones which have a salesman helping customers find the perfect...
The art of forgetting. It’s been well depicted by human beings on numerous occasions. But what about machines? Are they capable of forgetting data as well? This article answers that question. As human beings, we are blessed with several cognitive skills. Including...
Each year, only 10% of startups are able to make it out of the gate. That’s because startups are inherently risky at the beginning, as founders must find outside investors who believe in what they are doing. So, what does it take to make or break a startup? The...
“Chennai is heaven,” says Girish Mathrubootham, cofounder of Freshworks. Sitting at his San Francisco home, his new residence since he relocated to the US last month, Mathrubootham is a tad emotional as he speaks on a Zoom video call one early morning. “What do...
The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in...
![Cybersecurity: the motivation behind cyber-hacks [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/varonis-hacker-motives-red-flags-and-prevention-ig-960x4826-2-1.png)
Cyber-attacks are becoming more sophisticated all the time, with cyber hackers coming up with new and determined methods of threat that are increasingly difficult to detect, making attacks more dangerous than ever before. Statistics show that cybercrime is on the rise...
Personalization is a great way for enterprises, such as online retailers, to build brand loyalty. Recommending products based on a customer’s personal taste results in higher conversion rates. But is personalization all you need to increase a client's revenues? Let’s...
When looking at the monstrous success of Google’s and Facebook’s ad businesses, most would point out that the core driving factor is their data and how they utilize it. These companies have built massive platforms around offering customized experiences to their...
Tech Talk: Volume 1 I’m a big fan of Agile practices. However, I think the traditional and rigid Agile Scrum rules may not be a good fit for data science projects. Tweaking the Scrum methodology could help in making it more adaptable for data science projects. Here’s...
In perspective: Volume 1 It’s the end of June 2019. It’s that time of the month again when you receive that dreaded message informing you about the arrival of your monthly credit card statement. Ugh. It breaks my heart every time I look at it. I can’t really complain...
There’s a new trend emerging among traditional enterprises who are going digital and embracing personalization. These enterprises are setting up innovation labs and digital teams as they gear up for what many are calling the ‘fourth industrial revolution’. One...
With the constant innovation and increase in online shopping, so too come insidious cyber criminals with more fervor and creativity. They can send you and your employees shady messages or worm their way through the tiniest security discrepancies that can result in...
A friend, Lisa, told me about a new clothing store online that she is absolutely obsessed with. She was awed by the simplicity of the site, and how it populated outfits that seemed to "know her taste". That perplexed her. She was certain the site was designed...
Digital transformation is gradually becoming an essential part of business strategy planning today. Increasing competition, evolving customer expectations, and the need for innovation have rendered several existing enterprise architectures costly and ineffective. This...
An employee gap analysis is a systematic review of an employee’s current performance to see how it measures up to the standards set by management. Through this type of analysis, management can identify “gaps” in skill and training that need to be filled in order to...
Jupyter is one of the powerful tools for development. However, it doesn’t support Spark development implicitly. A lot of times Python developers are forced to use Scala for developing codes in Spark. This article aims to simplify that and enable the users to use the...
![Most common tactics used by mobile apps to snatch your data [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/social-media-1.jpg)
Safety online is becoming a greater concern by the day. As technology assumes a more central role in our lives, from entertainment to education, from socializing to buying basic goods, our digital footprint acquires greater weight and importance. The same goes for our...
![Growth and future of Fintech: From Wire Transfer to Blockchain [Infographic]](https://crayondata.ai/wp-content/uploads/2019/02/banking1-1.jpg)
Fintech has proven to be the new technology and innovation that delivers not just improved, but faster financial services to the world we live in today. Apart from using the key factors of science and technology to boost financial services, Fintech has gone a long way...
![16 ways blockchain is changing the world [Infographic]](https://crayondata.ai/wp-content/uploads/2019/02/blockchain-1.jpg)
Bitcoin came to us in 2009 as a creation of the anonymous person or persons known as Satoshi Nakamoto. It brought us the first cryptocurrency, a purely peer-to-peer electronic cash system. It inspired the invention of thousands of other cryptos (commonly referred to...
![Car technology and privacy: What does your car know about you? [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/car-technology.jpg)
We trust our cars to get us where we want to go safely, but what information does our car have on us that could be collected and then used by other sources? Due to GPS location devices and in dash software, your car can gather data about many aspects of your life,...
![How to enhance your email security with encryption? [Infographic]](https://crayondata.ai/wp-content/uploads/2019/01/email-1.jpg)
With the rise of cybersecurity threats and the costly repercussions of a breach – averaged $3.86 million in 2018 – preventative measures must be taken. Although thwarting all attacks may seem like an impossible task, there are small steps you can take to make your...
Vijaya Kumar Ivaturi (known as IVK) is the co-founder and CTO of Crayon Data, a big data & AI product company at Singapore with a development center in Chennai. He has been with ICT industry for the last 30 years and is one of the leading experts in innovation...
Think of all the ways you could be a victim of a crime. Do you register any of those as inevitable? In nearly every case, it’s not even close with one major exception… Identity theft. Although, there is a lot of information online and accessible to everyone on the...
Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate...
Apache Kafka is an open-source distributed stream-processing queuing platform, written in Scala and Java. Apache Kafka is used to publishing and subscribe messages in sequential order in the queue. Since Kafka is a fast, scalable, durable, and fault-tolerant...
Clustering is grouping similar observations or data points of similar measures. Clustering helps our daily businesses in many ways. Let’s see an example, there are a group of people who want to buy a car which is under 6000$ and is small in size belongs to one...
![Top 10 most beautiful data centers in the world [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/data-center-1.jpg)
Every day, all major enterprises and small to medium-sized businesses (SMBs) accumulate volumes of data. From customer relationship management systems (CRM) to sensitive company files, more and more data is being created on a daily basis—around 2.5 quintillion bytes,...
![Biggest security breaches in the history of internet [Infographic]](https://crayondata.ai/wp-content/uploads/2018/11/cyberattack-1.jpg)
With today’s modern technology, everything is within reach. The world is connected by an ‘invisible string’ ̶ the internet, which has dramatically transformed access to information. In just one click, you can have all the answers to your questions. One can also store...
![Data security: 10 secure file sharing options and tips [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/filesharing-1.jpg)
When companies decide to start securing all internal file sharing, it may seem like a confusing and even daunting task. How can something be shareable and public while also staying secure and private? It is quite a paradox. There are various kinds of platforms when it...
There’s a new era of banking and financial services on the horizon. With the emergence of digital banking and fintech, the sector is facing a massive shift in the way people bank. There’s a new era of banking and financial services on the horizon. With the emergence...
A cyber attack is a strike against a computer system, network, or internet-enabled application or device. These attacks happen daily and are constantly evolving. In the past 50 years, cyber attacks have evolved from tiny hacks created by high-school students to...
![Ride-sharing impact on drunk driving in the US [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/driving-1.jpg)
Since its inception in 2009, ride-sharing app Uber has changed the way we commute. Within minutes, we can now get from point A to point B anytime we want simply by opening up an app on our phone. After a night out, ride-sharing apps like Uber make it easy for people...
Do you know the biggest threat to your business does not need to come from outside, but from within? Internal security threats do not necessarily mean spies being sent in by your competitors to crash your business, just as we see in the movies; rather it can be your...
![How to be more anonymous and stay safe online [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/CyberAttack-499x368-1.jpg)
In cyber security circles they say, just because someone might bash down your door, doesn’t mean you shouldn’t lock it. The truth is, it’s practically impossible to prevent all data breaches. Hackers have shockingly effective techniques, including reading heat...
Chennai is a city which has always been steeped in tradition. It’s a city where conventional business models have been tried and tested time and time again. And the organisations adopting these models were quite happy with the way things were. But that is not the...
Earlier, I’d written an article on a couple of podcasts for those interested in learning about data science and analytics. And while data science is still a relevant and booming industry today, the tech world has since then moved onto other things – artificial...
Are you looking for some of good case studies that highlight how large companies leverage Big Data for driving productivity? Check out these 17 important case studies on Big Data. 23andMe 23andMe is a privately held personal genomics and biotechnology company. The...
You don’t have time to read anymore. You’re too busy to attend short courses or take online classes. But you really want to learn about the tech and corporate world’s latest buzzwords – data science and analytics. For someone who isn’t a numbers geek or hasn’t studied...
Can you guess a simple way you can get data from a web page? It’s through a technique called web scraping. In case you are not familiar with web scraping, here is an explanation: “Web scraping is a computer software technique of extracting information from websites”...
![From random numbers to actionable intel: How to manage your data [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/infographic-499x368-1.jpg)
The world is talking about data — the good aspects and the bad aspects. There are data breaches and data sharing. There are mistakes we’ve all made with our data and things we can do better with the information we share (and the information we don’t). But one thing...
Data analytics skill has become one of the most important factors in one's career development today as data has become more explosive than ever. According to PWC (Price Waterhouse Coopers), over 50 million jobs created in "analytics skills" from 2015 to 2018. This...
With over 100 million subscribers, there is no doubt that Netflix is the daddy of the online streaming world. Netflix’s speedy rise to dominance has movie industry leaders taken aback – forcing them to ask, how on earth could one single website take on Hollywood? The...
Have you, as a marketer, sat back and thought about how much energy you expend in identifying keywords, creating blog rollout plans, personalizing content for marketing, creating all those social posts and overall formulating content strategies? Now, step back and...
![Top 6 popular Cloud Services compared [Infographic]](https://crayondata.ai/wp-content/uploads/2022/05/All-about-big-data-analytics-1.jpg)
Such is the range of cloud services now on offer that it can be difficult to determine which one is best, especially if you’re new to the world of cloud storage. The first step is to establish what you want to get out of using the cloud – do you simply want something...
This is the third article in a three-part series. You can read the first and second articles here. The focus of this article is to understand neural network around what it is, why it is an important learning algorithm, how it is applied, its extensions &...