Marketing

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How To Create A Killer Email Sequence To Drive Conversion
How To Create A Killer Email Sequence To Drive Conversion

Email marketing has been long in the game as one of the driving factors of success in businesses. It’s one of the first communication tools that was created during the early days of the internet. It is, without a doubt, a tried-and-true solution that still holds up to...

Digital Marketing Trends 2021: What the Future Holds?

It’s a no-brainer that 2020 has not been the best year of our lives and has successfully altered all of our lives in various ways. The pandemic has changed a lot of things for us and one of the big impacts that it had was the shift of things to online platforms....

How to create a free email signature for your messages
How to create a free email signature for your messages

There are several simple steps to create, design, and add a free email signature to your digital communications. A professionally designed email signature is an excellent way to achieve brand alignment, consistency, and recognition for your business. In fact, many...

How social media has affected the technology industry

In the last twenty years, humanity made a big leap in the sphere of technologies. And one of the prominent levers that are pushing the industry now is the rising popularity of social media platforms. Promotion through blogs has also affected technological progress...

SEO challenges for startups: How to overcome them
SEO challenges for startups: How to overcome them

One undeniable fact is that a growing startup cannot meet its corporate and marketing goals without the help of proper search engine optimization (SEO) tactics. SEO is useful in helping small establishments reach wider markets, improve local ratings, and increase...

The impact of COVID-19 on the digital industry

COVID-19 is taking its toll over humanity on a global scale while being one of the biggest reasons behind economic encumbrance, bringing even the sturdiest of the countries to its knees. This disease has hit the critical driving force of any industry - the human...

How Marketing Automation Helps in Leads Generation
How Marketing Automation Helps in Leads Generation

What’s your go-to move for lead generation? If your answer is going to be “buying leads”, then we suggest that you cancel all your meetings because this is going to be a long discussion. Leads that are bought are hollow and give you nothing but empty promises. Quality...

How to build brand awareness through digital display
How to build brand awareness through digital display

Self-marketing through display stands has always been something that companies have prioritised to promote their business. Getting their message across through these displays has worked, and as technology expanded, so did the ability to self-promote. With a bespoke...

8 ways to improve your marketing with faster websites
8 ways to improve your marketing with faster websites

Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...

Digital marketing: can data improve creativity?
Digital marketing: can data improve creativity?

There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...

Why your brand needs a data-driven marketing strategy
Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...

6 email marketing automation strategies backed by data
6 email marketing automation strategies backed by data

Marketing campaigns have evolved together with technology in order to make life easier. With a ratio of 44:1 in terms of the return on investment (ROI), email marketing has been ever popular with marketers. Now the focus has shifted to email automation. Not only does...

Unique ways to use Facebook Messenger to grow your business
Unique ways to use Facebook Messenger to grow your business

Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...

15 ways big data is disrupting video marketing landscape

Big data has already become a “big” thing now and many digital marketers including video marketing strategists believe that big data is the future of their industry. The old methods of data collection have changed and that data feels more complicated to decode. Since...

8 effective steps to protect your emails from spam filters

Organizations or individuals involved in email marketing campaigns usually complain about the low email deliverability. If you are also facing the same situation then you must be wondering why your emails are being spammed. However, there can be multiple causes of...