Email marketing has been long in the game as one of the driving factors of success in businesses. It’s one of the first communication tools that was created during the early days of the internet. It is, without a doubt, a tried-and-true solution that still holds up to...
Market research is a critical component of any company's ongoing business strategy. Whether it's releasing a new product or measuring the current effectiveness of business practices, market research gives companies the valuable data they need to compete successfully....
It’s a no-brainer that 2020 has not been the best year of our lives and has successfully altered all of our lives in various ways. The pandemic has changed a lot of things for us and one of the big impacts that it had was the shift of things to online platforms....
There are several simple steps to create, design, and add a free email signature to your digital communications. A professionally designed email signature is an excellent way to achieve brand alignment, consistency, and recognition for your business. In fact, many...
Like every year, the email marketing fraternity is looking forward to some exciting trends for 2021. Obviously, we have come a long way from plain-text emails to images in emails to AMP and what not. With the overflow of creative juices, email geeks are all set to...
Social media is the new networking. We constantly find ourselves communicating with those on the screen sometimes more than those we meet in person. Even some would say they use social media to feel more connected with their community, or the world at scale. During...
If your marketing goal is to drive traffic to your website, you’ve come to the right place. No matter how intricate your marketing web is, you can lose the prospects as easily as you generate them. Your website has to be excellent and then some to capture visitors’...
In the last twenty years, humanity made a big leap in the sphere of technologies. And one of the prominent levers that are pushing the industry now is the rising popularity of social media platforms. Promotion through blogs has also affected technological progress...
One undeniable fact is that a growing startup cannot meet its corporate and marketing goals without the help of proper search engine optimization (SEO) tactics. SEO is useful in helping small establishments reach wider markets, improve local ratings, and increase...
If you have a social media account, then there is a high chance that you come across at least one podcast every day. Recently, they have become the most favorite way of influencers and marketers to communicate with their followers. The popularity of podcasts can be...
AI is fast becoming a reality as it is sneaking through almost all spheres of the digital world. Snapchat filters, Google Lens, Ikea mobile app, Microsoft Cortana, Amazon Alexa, and the list continues to grow with each passing day. Email Marketing is no exception to...
Some claim that technology is evil, while others believe that technology made their lives easy. I am from the latter type because if it weren’t for technology, I would’ve lost business worth $1 M in a single day. Can you believe it? I was away on vacation, and one of...
Digital personalization is the curation of content and advertisement on the digital platform which is based on the individuals preferences and specific current requirements. It is achieved by mining the individuals online data which is gathered from their device,...
COVID-19 is taking its toll over humanity on a global scale while being one of the biggest reasons behind economic encumbrance, bringing even the sturdiest of the countries to its knees. This disease has hit the critical driving force of any industry - the human...
Web performance quality has an impact on almost every aspect of a digital business, including its eCommerce platform conversion rate, Google rankings, and customer loyalty. In addition, image delivery, which is the major reason why web performance can be harmed, is a...
For most of us who generally work from home, the coronavirus pandemic has hardly affected our lives on the business front. But for everyone else, working from home all of a sudden may be quite challenging. The same goes for all the students. Much to their...
Two things click in our mind when someone says the word Apple. The first is the iPhone, and the second is the fruit. Why are they in that order? Why Apple, the brand, has trademarked the word. Why apple the fruit has taken the second position? Among all other things,...
As eCommerce takes up an ever-growing slice of the retail market, brands are funneling more resources into improving their digital marketing strategies, personalizing customer experiences, and creating custom user interfaces. Let’s take a closer look at some eCommerce...
What’s your go-to move for lead generation? If your answer is going to be “buying leads”, then we suggest that you cancel all your meetings because this is going to be a long discussion. Leads that are bought are hollow and give you nothing but empty promises. Quality...
WordPress may be the world's most popular blogging platform, but it isn’t invulnerable. Just due to the fact that it’s home to millions upon millions of websites, WordPress is increasingly being seen as a goldmine by hackers. After all, if they can crack one blog...
Self-marketing through display stands has always been something that companies have prioritised to promote their business. Getting their message across through these displays has worked, and as technology expanded, so did the ability to self-promote. With a bespoke...
You have hired an SEO agency for your online business. You are running an outreach campaign. But how are you measuring the ROI of your search marketing activities? ROI (Return on Investment) is one of the most focused areas in marketing and economics, especially since...
Where the last few decades experienced the wave of mobile-first economy, the present and the upcoming decade denounce something that we call AI-first. Ok, this is nothing but introducing the concept of your very much popular AI in different aspects for all industries....
Email marketing campaigns are by far the most popular ways of advertising, for a couple of reasons. They are available to wide masses, given that over 90% of adults use email services. Still, not all those people are the target audience for every business. The finest...
If you’re wondering how to start your e-commerce website and boost your social media performance, look no further. Whether you’re not satisfied with your social media marketing campaign or you’re not seeing high demand for your products or services, read on for 5 tips...
Next to security, speed is one of the best ways you can build trust and increase return traffic. In other words, it’s good for your marketing. What's on your website is important, too. But, if visitors become frustrated by slow load times, videos that constantly...
Conducting a B2B sales process without a defined lead generation strategy is a lot like celebrating Halloween without the pumpkin and the candy — it’s an imperative! While outbound prospecting and marketing techniques have proven to be effective, combining it with an...
While email marketing is a great way of accelerating sales and generating revenues, it is artificial intelligence which is taking email marketing to new heights. In fact, it wouldn't be wrong to say that artificial intelligence is the future of email marketing....
The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A...
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...
There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention. If it hasn’t sunk in yet, that data...
For consumers, artificial intelligence conjures images of flying cars and personal robots who clean our homes. However, the fact is that AI is already here and has taken form in our modern, everyday lives. Consider the popularity of Siri and Cortana in electronic...
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...
Marketing campaigns have evolved together with technology in order to make life easier. With a ratio of 44:1 in terms of the return on investment (ROI), email marketing has been ever popular with marketers. Now the focus has shifted to email automation. Not only does...
We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question really comes down to this: what exactly is big data? Big data is a collection of information that companies can use to make actionable...
Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...
Launching a start-up can be as competitive as struggling to find a corporate job that actually satisfies you. Promoting and marketing your start-up is challenging – you thought passion and enthusiasm were enough to drive it alone, but even with these two attributes,...
Video marketing has changed tremendously in a relatively short period of time. The change was brought about largely due to the rate at which technology (and consumer tastes) continue to advance. A huge part of your online marketing success is dependent on your ability...
Big data has already become a “big” thing now and many digital marketers including video marketing strategists believe that big data is the future of their industry. The old methods of data collection have changed and that data feels more complicated to decode. Since...
Organizations or individuals involved in email marketing campaigns usually complain about the low email deliverability. If you are also facing the same situation then you must be wondering why your emails are being spammed. However, there can be multiple causes of...
Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate...
Customer experience (CX) sets a brand apart from the competition. However, some companies miss out on the crucial relationship between CX and their brand. Case in point: the viral social media outrage over a recent United Airlines controversy. The major U.S. airline's...
Artificial intelligence is already changing the world by making life simpler and more convenient for all of us. It blocks unwanted emails and knows exactly what we like on Netflix. It can even predict future health issues so we can take the necessary steps to prevent...
Being a marketer can be hard. The ultimate goal is to make sure that “the most pertinent content reaches the most promising customers at the moments of greatest influence across multiple channels and markets”. But how can it be achieved in the day and age of big,...
Buyer personas are often undervalued in the marketing world — especially when it comes to smaller businesses. In actuality, buyer personas are integral to understanding your customers and how your product or service benefits them. They act as ways to humanize and...
Have you, as a marketer, sat back and thought about how much energy you expend in identifying keywords, creating blog rollout plans, personalizing content for marketing, creating all those social posts and overall formulating content strategies? Now, step back and...
![28 brands using AI to enhance marketing [Infographic]](https://www.crayondata.com/wp-content/uploads/2022/05/AI1-1.jpg)
Artificial intelligence has changed the way marketers work. Companies are using AI to not only help keep track of and analyse data but also to respond to queries via a chatbot and send recommendations or personalised messages. By automating most of the time-consuming,...
Artificial Intelligence is the latest buzzword in marketing and it’s hard to live a day without hearing it at least half a dozen times. But what really is Artificial Intelligence? Artificial Intelligence (AI) is a branch of computer science that theorizes and develops...
Social media giant Facebook has been in the news quite a bit recently and in fact, it's gotten to the point where it turns out the old saying of "there's no such thing as bad press" may not be as true as we'd assumed. For the sake of discussion (and because we really...
When California-based marketing software company, Marketo, conducted a survey in US, UK, France, Germany, and Australia in 2015, the results placed beyond any doubt the need for a change in marketing strategy. Random generic messages simply didn’t work for more than...