Marketing

Many executives nowadays often use the term big data as a buzzword. But unlike other empty buzzwords that make people sound smart, this term is actually changing the way people do business. In fact, more and more aspects of business operations are now data-driven, and...

With the continuous progress in data science, there is a huge opportunity for sales managers to achieve new insights on how to increase sales, have more satisfied customers who return again and again. But, one obstacle many organizations face is learning how to...

Big Data has already started influencing the way we perform our everyday functions. Today’s consumers are dealing with tons of information when they set out to search for a product on the web. Big Data has already started impacting the way these consumers find and buy...

Data. It’s something sales teams love and hate. Although it can be used effectively to boost sales and assists you in meeting your targets and goals, it’s a time-consuming process to sift through large quantities of it, and it can even seem daunting to some teams even...

If you're spending money on digital marketing, analyzing your data should be a top priority. You need to know where that money's being spent, and whether it's having the effect you're looking for. Thankfully, there are plenty of apps out there that can help you get...

As big data is starting to feel comfortable, there has never been a better time to sink your teeth into the numbers. In case you're asking "What's the difference between regular data and big data?", here it is: "Big data" is a term used for the massive amounts of data...

Have you ever noticed that some companies make the wrong decisions when it comes to digital marketing strategies? Even in this age of digitalization? Surprisingly, it isn’t because of their lack of resources, opportunities or manpower. But, they fail. The result?...

Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this doesn’t apply to B2C businesses only. With 89% of B2B...

Today’s organizations are feeling the fear of becoming dinosaur every day. New disrupters are coming into your industry and turning everything upside down. Customers are more demanding than ever and will abandon the service that is too slow to respond.  Everything is...

Gathering and analyzing data is important for everything you do. It’s game changing. It is especially important when you're trying to branch out. Plotting out your marketing, determining who is listening, and how you can reach them is vital for any sort of effective...

Digital Transformation is changing the way customers think & demand new products or services. Today Bank accounts are opened online, Insurance claims are filed online, patient’s health is monitored online while buying things online is the thing of past. Everything...

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they...

Many years ago I thought the business cards were condemned to disappear, then I decided to start making my own private collection, not for the future economic value that could reach, but for the sentimental value that would provide me over the years. Of all the...

In today's world, the field of marketing has become irrevocably intertwined with technology and all of its advances. The multitude of new tools and methodologies constantly coming onto the market mean that marketers always have new ways in which to reach customers,...

Regardless of industry, customer experience is key to business growth and success. It’s simple: unhappy customers leave and happy ones not only stay, they tell their friends about your company. The Gartner 2015-16 CMO Spend Survey found that 52% of marketers rank...

Nowadays there is a great variety of different useful tools for market researchers that are free and open for usage. Today you can use such instruments to enhance your business and significantly improve the effectiveness of your work. Leaving you a chance to waste...

Datalicious analyzed 702 million media touch points across 104 million purchase paths and 75 thousand conversions across 5 months and 7 brands using multi- touch attribution approach. The objective of this study is to understand how key marketing channels performed...

In today’s constantly connected world, customers expect more than ever before from the companies they do business with. With the emergence of big data, businesses have been able to better meet and exceed customer expectations thanks to analytics and data science....

In my last post, we talked about the growing importance of two concepts that are radically changing consumer marketing practices: The Choice Equation and the Influence Mix. The influence mix { D = f(P+M+O)}, captures the forces behind a consumer purchase decision by...

Gauging customer loyalty is directly correlated with a company’s revenue growth. In an era where insurance companies are continuously looking out for the perfect customer feedback metric, integrating the Net Promoter Score program with their business processes assures...

Big Data is affecting sales and marketing in every industry, so it is no surprise that it is being analyzed, packaged and sold to real estate professionals in ways they can use in real time to drive success. These include providing them with information such as: Who...

Everyone has been talking about how social data can help them retain customers and improve revenues and increase profit and get more customer and get more revenue and … you get the point. But has any Insurer been able to actually leverage social to do all of this? At...

“Your customer doesn’t care how much you know until they know how much you care” - Damon Richards Customer experience is more significant than ever – in fact, according to Aspect, more than 60% of marketers agree that the importance of consumer experience has risen....

So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments...

The most happening thing in the world of technology – ‘Big Data’ is emerging as a business opportunity and providing solutions to some of the toughest challenges faced in the business qualm. Data driven solutions stemming out of the big data world are enabling...

Big data has always existed, but it’s real value for brands become apparent in the digital age due to the increased computational capability for processing data. Although a lot of suggestions have been made and frameworks developed to show brands how they can achieve...

Net Promoter Score or NPS can be a tricky process to get right. There are many parameters that impact the execution and efficiency of the process. Even after the survey is concluded, it is paramount to close loop with the customer.  In this infographic we highlight a...

At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining value from...

The power of market funneling allows you to do more with your pre-existing traffic. Not sure what I’m talking about? Essentially, a marketing funnel is the path you’d like your visitors to take through your site, ultimately resulting in a conversion of some sort. No...

Google Analytics is a powerful tool, but it is too difficult to learn as there are lot of features in it. This is the common misconception that most people have while getting started in Google Analytics. Google Analytics is not as difficult as you think. In this post,...

The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful and becoming more convincing as the years go by. Here are two very compelling examples: By 2016, we expect the amount of money spent on...

At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements...