Robotics is slowly becoming part of a common man’s life. It used to be a mere subject of science fiction novels, movies, and TV shows. But now, it is one of the booming technologies in the world, coexisting with us in many forms - from drones, smart bots, companion...
Conventionally, there are few video metrics more important to keep an eye on than the number of views a video gets. Knowing how different platforms measure ‘views,’ it should be apparent that that’s not the most reliable way to measure the relative success of a video...
Chris Karloff, the former guitarist for punk rock band Kasabian, left the band in 2006 while the band was recording one of their most successful records: Empire. Karloff felt that the band just didn’t have the right presence and if it were just a personal matter of...
When the Internet came into being, back in the early 90s, it changed our lives radically. Many would state that those changes are predominantly positive, however… the truth is it’s more of a two-edged sword situation! On the one hand, you have innovative business...
Video analytics has become the need of an hour as the technology has progressed, offering various applications in terms of security, monitoring, and motion sensing. Along with offering a better view of what is happening, video analysis has begun providing practical...
With over 100 million subscribers, there is no doubt that Netflix is the daddy of the online streaming world. Netflix’s speedy rise to dominance has movie industry leaders taken aback – forcing them to ask, how on earth could one single website take on Hollywood? The...
The TV industry is a constantly expanding and evolving world. With unforgettable classics like the Star Trek series in 1968. To the hilariously absurd mockumentary, The Office. To the dark and modern House of Cards. Besides differences in their storytelling...
Businesses are now fully onboard when it comes to understanding the value of big data. Once an abstract idea, it is now one of the hottest marketing technologies big businesses are investing in. Successfully analyzing big data can highlight hidden value within a...
In the Digital Age of multitudinous data and online streaming, entertainment is now delivered in a more unique way than it ever was before. Thanks to streaming sites like Netflix and Hulu, TV shows and films are more accessible than ever and their online viewerships...
It's always special in the business world when two massive solutions collide. Huge brands are getting excited because they know video marketing and big data go so well together. It's no surprise videos are becoming a lot more mainstream since big data has begun to...
The fashion industry sets styles and trends in apparels and accessories. It is a huge industry that is dynamic and is intrinsically subject to quick changes. For those who work in fashion retail, optimizing the inventory for each season is a huge challenge. In...
User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item you were recently researching online but didn’t end up buying. This tactic—retargeting—is typically used by display ad...
Ben Zauzmer, a Harvard statistics whiz who has a 75 per cent success rate in predicting the winners of Oscar Awards every year, has correctly predicted 18 of 21 winners in 2015 Academy Awards with a success rate of 86 percent. Using his mathematical model, Zauzmer...
As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices. In the age of more, we may soon see the twilight of search 15 years ago, the defining problem of the Internet age was how do I find the information I need? This gave birth...
For four years I had the job growing up that a lot of young men had—I was a “paperboy” for the local newspaper, in this case The Pittsburgh Press. This was back in the Stone Age, as my kids would call it, before the Internet when the news actually came to your front...
The future of e-books, or any electronic text, may be soundtracked. A new experiment in automation is generating music in response to the emotion of words in literature. TransPose was created by Hannah Davis, a programmer, artist, and musician based in New York, and...
Big data now represents the next step in improving television program selection and targeting precision. Merge, append, fuse and model are all terms that can bring increased precision for reaching high value prospects. These methods are discussed below: This is is a...
What came first, the data or the publisher? How could a person publish without having at least some idea who was going to read or see it? Whatever the case, publishers published and the data started to roll in. In the last few years, the data drip has become a...
Netflix, the internet streaming service, can ask producers of original programming to find new actors if the suggested ones don't have a history of impressing the online audience. But Netflix's director of corporate communications Joris Evers insists that was never...
The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any...
The film industry is huge, generating in excess of $520 billion revenue in the USA in 2013. Imagine if this behemoth of the entertainment world could be further refined by taking account of consumers’ preferences, viewing habits and cultural interests? Big data makes...
The Public Relations industry has long argued for a place at the top table. We’ve been held back in this ambition by the perception that we become useful only at the tail end of the corporate value chain and by our lack of rigour with regards to measurement. Social...
Twitter is a vast repository of all sorts of data on trends and users, but that data isn't always easy to delineate, even for Twitter. Now a new venture with former Warner Bros top exec Lyor Cohen's new 300 label intends to take advantage of the social network to...
In his 1987 book The Secret Museum, Walter Kendrick explored the many ways that technology transforms pornography. Technological innovations—the advent of the printing press, the rise of the home video camera, the widespread adoption of the VCR—changed the way, he...
Creative writing is dying, if not dead,” moaned one commenter, and he wasn’t alone. The story that provoked this particular episode of hand-wringing appeared in the New York Times’ Bits blog, and had to do with the ability of new e-book subscription services like...
What do Oscar-winning movies, the perfect Christmas card, and a great analytic strategy all have in common? They're all byproducts of great editing. Editors are often unsung heroes of masterpiece productions, and your big data analytic strategy is no different. In my...
If there was a PR utopia, it would look something like this: Businesses would send journalists timely, interesting stories. Journalists would receive an ongoing supply of quality information. Readers, in turn, would grow enthusiastic about brands, turning media...
Each day 2.5 quintillion bytes of new data are generated around the world-from tweets and Facebook posts to comments and blogs to data being collected constantly on mobile phones and connected devices, this nearly incomprehensible mountain of information is...
While most sports fans probably think baseball—and more precisely, Moneyball—when considering sports and data, there is a quiet data revolution that has been percolating in the world of football for some time. Data is driving player training, play calling and...
Gamification is winning over the corporate sector as a toolkit for motivating the next generation of consumers and users. But it’s the potential of gamification and big data together that is getting industry pundits increasingly excited. Gamification’s ascent from...
The Media and Entertainment (M&E) industry not only manages big data every day, it has been dealing with it longer than most other industries. In the last decade, M&E has made a mass migration to digital media formats for audio and video capture, production, delivery,...
As we approach the critical summer box office sales period, there's no doubt the media industry has experienced a fundamental shift. We've evolved from business models fueled by analog content and scarce distribution to a digital world of empowered consumers who are...
It's a classic case of the disruptive entrants and a strategic inflexion point: New technology threatens the status quo, as streaming video propelled through the cloud by big data takes on the DVD and Blu-ray. Discs are a venerable golden goose egg for studios, which...