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4 ways technology helps us reduce our carbon footprint
4 ways technology helps us reduce our carbon footprint

The first justification for investing in technology is usually to increase efficiency and profits. Whether you’re a company or a consumer, most of us look to technology to automate daily tasks and save money. Companies invest in online services to automate their email...

Cash flow and big data: the fintech opportunity ahead
Cash flow and big data: the fintech opportunity ahead

Maintaining stable finances is a core concern of almost every business, regardless of the size or type, because — unless you happen to be independently wealthy and willing to throw good money after bad — you can’t keep operating once your funds run dry. But it’s often...

Why your brand needs a data-driven marketing strategy
Why your brand needs a data-driven marketing strategy

Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows no bound, your marketing has to be right on the money. Otherwise, you stand no chance to get the better of your competitors. That’s...

6 email marketing automation strategies backed by data
6 email marketing automation strategies backed by data

Marketing campaigns have evolved together with technology in order to make life easier. With a ratio of 44:1 in terms of the return on investment (ROI), email marketing has been ever popular with marketers. Now the focus has shifted to email automation. Not only does...

Unique ways to use Facebook Messenger to grow your business
Unique ways to use Facebook Messenger to grow your business

Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a business socially makes 63% of people feel more positive about a brand. And just over half of consumers agree that social...

How big data fits in with eCommerce Customer Engagement

In the field of marketing, the term “engagement” is thrown around a lot. Just about every type of campaign will be aimed at boosting “engagement rates.” For instance, success in social media marketing is often measured by engagement indicators such as likes, shares,...

Top 10 agritech companies you need to know

The term “agritech” is a fusion of “agriculture” and “technology,” referring to the use of technological innovations to augment the output and efficiency of agriculture. It entails the application of robots, devices, AI, and even big data to improve the farming...

Why performers should embrace Big Data
Why performers should embrace Big Data

Chris Karloff, the former guitarist for punk rock band Kasabian, left the band in 2006 while the band was recording one of their most successful records: Empire. Karloff felt that the band just didn’t have the right presence and if it were just a personal matter of...

Is AI the solution that the oil & gas industry needs?

Artificial intelligence refers to the ability of devices to learn and operate without human intervention. The AI platform uses a set of predictive and prescriptive analytics tools to generate solutions to events on the basis of several variables more accurately. AI in...

How does NASA use big data?

Do you know that the term “big data” was first used in a 1997 paper by scientists at NASA, describing an interesting challenge, they had with visualizing the large datasets? The volume of data NASA has to manage is mind-boggling. According to Kevin Murphy, NASA...