Retail / eCom

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Top 6 eCommerce tips for maximum sales
Top 6 eCommerce tips for maximum sales

The ecommerce industry is booming with an estimated 25 percent of the global population shopping online in 2020. This number is most likely much larger with the COVID-19 pandemic. For budding ecommerce business owners, or those who have been in the online retail space...

How big data fits in with eCommerce Customer Engagement

In the field of marketing, the term “engagement” is thrown around a lot. Just about every type of campaign will be aimed at boosting “engagement rates.” For instance, success in social media marketing is often measured by engagement indicators such as likes, shares,...

Impact of machine learning on supply chain management

Improved performance is of prime concern for any business or enterprise, and companies in the 21st century are using business intelligence-gathering systems for this purpose. The order fulfillment cycles use the root cause or the post-mortem data analysis for the...

6 use cases of big data & AI in real estate

You would probably already know that big data analytics is a trend that has been gaining momentum in a variety of fields. And it is actively used in digital technology development. Huge data volumes are processed every day by machines to help us get a result that we...

Five tips to make managing a supply chain easier
Five tips to make managing a supply chain easier

There are a few things that matter quite as much in the business world as efficiency. Whether it be in relation to employee productivity, vendor relationships or otherwise, an efficient business is a successful business. This couldn’t be truer when it comes to supply...

Refining your ecommerce business with big data

For the last few years, it seems like the concept of Big Data is inescapable. Wherever you look – whether it’s Forbes, Tech Republic or even Fortune – everyone has to say something about Big Data. But when you take a closer look and realize the potential of Big Data,...

How much of your customer’s data is actionable?

In one of my previous posts, I talked about how showrooming is causing offline retailers to lose business and how big data can help them attract and retain their customers. If they are your regular customers who have the store’s loyalty points card and if you’re...

Is Big Data a game changer for offline retail stores?

Remember the time you went to an electronic shop near you to see how it feels like to hold a Samsung Galaxy Note 2 with a 5.55 inch touch screen and what titanium grey looks like? Or to a branded garment store to see for yourself the difference between crimson and...