Big data is the buzz word of 2014. But big data will really play an enormous role in e-commerce in the near future. Of course online retailers already using cookies to store data from the shopping cart to get information about the customer behavior and needs. IP...
Retail / eCom
Recent Articles
How Big Data helps me find my shoes!
I just got an email from an ecommerce website: they are offering a discount of 30% over and above the regular discounts for this weekend. I decided to check the site – on my phone – for a pair of casual shoes that I’ve been planning to buy. There were 3640 options –...
9 online tools that use Big Data analytics for empowering consumers
Retailers use big data to extract as much money from the consumers as they can. For consumers, doesn’t it make sense to have ready access to the right kind of information, which enables them to make smart purchase decisions. Knowing how much to pay in order to consume...
How to make better pricing decisions using Big Data
It’s hard to overstate the importance of getting pricing right. On average, a 1 percent price increase translates into an 8.7 percent increase in operating profits (assuming no loss of volume, of course). Yet we estimate that up to 30 percent of the thousands of...
Re-Imagining the Store of the Future
A couple of months ago, on a trip to the US, I decided to replace my aging MacBook with a MacBook Air. I placed the order online, since I also wanted to soup up the memory and hard disk. While I was at it, I decided to order a “COVER” for the machine. Four days later,...
Why the future of retail will blow your mind
For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by online shopping. By cultivating mountains of rich customer data, online retailers had the upper hand. Every action and...
4 ways eCommerce merchants misuse data!
The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste resources and alienate your visitors. Below are four ways that ecommerce...
Buyers, beware: The analytics field is consolidating
Most technology sectors go through a certain maturity cycle. At the beginning of the cycle a number of pure-play companies, flush with venture capital in their pockets, come in for the gold rush. Next, a few of them crash and burn while a few others gain revenue...
Case study: How big data powers the eBay customer journey
With 50TB of machine-generated data produced daily and the need to process 100PB of data all together, eBay's data challenge is truly astronomical. This deluge of data is helping eBay to emulate the know-how that customers used to get from a local shop owner; the only...
Boosting Customer Loyalty with Big Data
Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from repeat buyers. The report found that 80 percent...
Big Data: Your Secret Weapon to Retail Marketing
Big data. You know it’s out there. You know it’s accumulating in mind-boggling volumes and at breakneck speeds. And you know you need to do something about it to drive your retail content marketing efforts. If the words “big data” get your pulse racing, make you toss...
Big data retailing offers tailor-made shopping for all
Imagine everything being known about you the minute you walk in to a department store - your name, measurements, purchase history in-store and online, even your views on life, the universe and everything. Would that make you feel like a celebrity or a victim of...
Retailers weigh in on role, impact of big data
A study from New York-based information firm 1010data Inc. shows that while retailers are facing challenges in delivering the reporting functionality that business users need to enable data-driven decision-making, they are optimistic about big data’s ability to...
Big Retail Is Watching You: Exposing Walmart’s Massive Data Collection Schemes
Outside of its growing reputation for poverty wages, worker intimidation and an overall culture of employee repression, a new report released Wednesday reveals that retail giant Walmart is also throwing its weight behind a massive consumer tracking effort with...
Big Data Requires Focus; Key Ecommerce Metrics
Online consumers generate an avalanche of data. Product purchases; Facebook Likes and comments; Twitter follows; Pinterest pins; on-site searches; pages viewed; recommendations; clicks — consumers do it all, from different devices and locations. And it generates lots...
The Marriage of the Giants: Big Data and Big Box
What does Big Data have in common with Big Box Retailing... besides the bigness? How much does Walmart have in common with Amazon... besides the obvious? Where do you think retail is going... besides mobile? Let’s start back a week. Twitter and Royal Mail go public in...
A Unified Customer View is the Key to Leveraging Big Data in Retail
At no point in human history have organisations and individuals had more access to information than they do today. For retailers, technology is capable of revealing truly beneficial insight regarding potential and existing customers, but for many this information...
How retailers can keep up with consumers
The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and...
How to Tell the Fashion Future?
The fashion industry always wants to know about the next big thing, so Julia Fowler thinks it should take a closer look at the world’s financial markets. Just as old-style traders have been all but replaced by analysts crunching vast amounts of data, Ms. Fowler said...
Why ‘big data’ is essential for retailers exploring the omnichannel
Many retailers have struggled with the pace at which the multichannel world is moving, with consumers increasingly expecting the same levels of service across a variety of different channels. Just when most retailers thought that they had a handle on delivering on...
Tap And Track: How Big Data, Games, And Auctions Are Maximizing Mobile Commerce
Better, faster, more customer friendly. This week, a slew of apps and e-commerce boosters were announced, each relying on big data to home in on the sweet spot that converts browsing to buying. You sipped a crisp, white burgundy with your entree at a local bistro last...
Five Big Data Trends Revolutionizing Retail
It’s Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked with sifting through...
5 Ways Big Data Can Help Retail Supply Chains
The supply chain is a critical component of a retailer’s business. This article identifies fives ways in which big data can enhance a retailer’s supply chain processes. 1. Real-time Delivery Management Tracking delivery of shipped goods has improved over the years....
6 Uses of Big Data for Online Retailers
Most small merchants think that Big Data analysis is for larger companies. In fact, it is important for small businesses, too, as they attempt to compete with the larger ones. This becomes even more important as online retailers interact with their customers in real...