Retail / eCom

Recent Articles
How Big Data helps me find my shoes!
How Big Data helps me find my shoes!

I just got an email from an ecommerce website: they are offering a discount of 30% over and above the regular discounts for this weekend. I decided to check the site – on my phone – for a pair of casual shoes that I’ve been planning to buy. There were 3640 options –...

Re-Imagining the Store of the Future
Re-Imagining the Store of the Future

A couple of months ago, on a trip to the US, I decided to replace my aging MacBook with a MacBook Air. I placed the order online, since I also wanted to soup up the memory and hard disk. While I was at it, I decided to order a “COVER” for the machine. Four days later,...

4 ways eCommerce merchants misuse data!
4 ways eCommerce merchants misuse data!

The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste resources and alienate your visitors. Below are four ways that ecommerce...

Boosting Customer Loyalty with Big Data

Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from repeat buyers. The report found that 80 percent...

Big Data: Your Secret Weapon to Retail Marketing

Big data. You know it’s out there. You know it’s accumulating in mind-boggling volumes and at breakneck speeds. And you know you need to do something about it to drive your retail content marketing efforts. If the words “big data” get your pulse racing, make you toss...

Retailers weigh in on role, impact of big data
Retailers weigh in on role, impact of big data

A study from New York-based information firm 1010data Inc. shows that while retailers are facing challenges in delivering the reporting functionality that business users need to enable data-driven decision-making, they are optimistic about big data’s ability to...

Big Data Requires Focus; Key Ecommerce Metrics

Online consumers generate an avalanche of data. Product purchases; Facebook Likes and comments; Twitter follows; Pinterest pins; on-site searches; pages viewed; recommendations; clicks — consumers do it all, from different devices and locations. And it generates lots...

The Marriage of the Giants: Big Data and Big Box

What does Big Data have in common with Big Box Retailing... besides the bigness? How much does Walmart have in common with Amazon... besides the obvious? Where do you think retail is going... besides mobile? Let’s start back a week. Twitter and Royal Mail go public in...

How retailers can keep up with consumers
How retailers can keep up with consumers

The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and...

How to Tell the Fashion Future?
How to Tell the Fashion Future?

The fashion industry always wants to know about the next big thing, so Julia Fowler thinks it should take a closer look at the world’s financial markets. Just as old-style traders have been all but replaced by analysts crunching vast amounts of data, Ms. Fowler said...

Five Big Data Trends Revolutionizing Retail
Five Big Data Trends Revolutionizing Retail

It’s Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked with sifting through...

5 Ways Big Data Can Help Retail Supply Chains
5 Ways Big Data Can Help Retail Supply Chains

The supply chain is a critical component of a retailer’s business. This article identifies fives ways in which big data can enhance a retailer’s supply chain processes. 1. Real-time Delivery Management Tracking delivery of shipped goods has improved over the years....

6 Uses of Big Data for Online Retailers
6 Uses of Big Data for Online Retailers

Most small merchants think that Big Data analysis is for larger companies. In fact, it is important for small businesses, too, as they attempt to compete with the larger ones. This becomes even more important as online retailers interact with their customers in real...