Cars are probably not the first thing that comes to mind when you hear someone talk about data sources, but today’s cars generate approximately 15 gigabytes of data per hour. The reason most of us are unaware of this fact is because most of this data is only stored...
Travel / Hospitality
Recent Articles
Big data analytics changing the rules of road travel
San Francisco-based radio cab service provider Uber started operations in India recently. While one can book Uber’s luxury taxi service using a smartphone app, most Indian radio cab players, too, are using similar technology, making use of big data to understand the...
Big Data – how airlines should use it more effectively to boost ancillary revenue
As we all know, the airline industry today is extremely interested in two major trends – Big Data and ancillary revenue. Everyone is seemingly talking Big Data, but what is it exactly and how does it help an airline to make money? And then, of course, we have the...
Aviation Needs to Tap Big Data for Engine Design, Maintenance
The aerospace industry, and specifically jet engine manufacturers and the airlines that are their customers, need to catch up with the Big Data revolution, writes Wikibon Big Data Analyst & Principal Research Contributor Jeff Kelly in his latest Wikibon Alert, “Big...
Why consumer packaged goods companies love big data
If I could sum up “success” in the consumer packaged goods (CPG) industry in one word, that word would be SPEED —the speed at which the best companies take advantage of the latest consumer trends and defend their market share against the competition. Quickly changing...