Analytics

Recent Articles
How do we avert our impending data storage crisis?
How do we avert our impending data storage crisis?

There are those who argue that, over the last two decades, we’ve moved from an oil-centric economy to a data-focused one. While this may seem like something of an exaggeration, it’s impossible to deny that data is playing an increasing role in our day-to-day life....

How do you draw accurate insights by cohort analytics?

Cohort Analysis has become one of the most favorite analytical tools with entrepreneurs lately. One can find quite a few entrepreneurs swearing by insights gathered from cohort analysis. Before we dive into how we are using it at our start-up, ThanksForTheHelp, let’s...

7 interesting ways to utilize your website traffic data

You’ve created a website. You’ve put out some great content. And you’ve even gated some of it using a WordPress membership plugin. Now you’re actually ranking pretty well on Google and your organic traffic isn’t looking half-bad either. But what does any of that...

5 big challenges still facing the Internet of Things (IoT)

As the Internet of Things (IoT) continues to steer operations in the 21st century, numerous challenges are coming to light. While the IoT still has the potential to transform business for owners, employees and customers alike, those who already embrace this next-gen...

9 powerful Google Analytics tips for your eCommerce website

eCommerce opened the boundaries of traditional trade and enabled entrepreneurs to reach target audience anywhere in the world. It gave rise to the plethora of new businesses but also made everyone wonder – who is my average buyer and what do I know about this person?...

Why small businesses need big data more than ever
Why small businesses need big data more than ever

The rise of mobile technology has created a multitude of new ways for businesses to interact with customers. Another defining feature of the digital age is the development of many powerful big data analytics tools. These two components — customer data and the tools to...

5 common myths all small businesses have about big data

It is evident that big data is a potential game changer for any business that wants to stay ahead of its competitors. For instance, companies that use big data provide better customer care services, more efficient targeted ads, and stronger business relationships than...

Four cognitive biases that affect big data analysis
Four cognitive biases that affect big data analysis

Data collection methods have evolved dramatically – especially with the ability to collect big data. The removal of human error by quantitatively logging information for statistical analysis improves the validity of the data collected, which intimates that whatever...

Data analytics can take you places that you can’t imagine

Analytics has been a well-known strategy to identify opportunities, streamline work, and take decisions. Almost all businesses in some form or other make use of analytics. The scheduled annual appraisals in a company is a simple example of analytics usage. While usage...

Three benefits of tracking employee data for your business

Employee data tracking—sounds like a lot of extra work, right? How do you keep tabs on employee data for more productivity, better bookkeeping, and safer employees? Your employees generate a lot of data and using data tools for your business just makes sense. There...

Top 5 industries leading the way in IoT integration

With connected smart devices expecting to number in the billions over the next few years, the Internet of Things is becoming a major factor in consumer expectations and business planning. The IoT is impacting our lives more than you may realize. The following list was...

Diving into an ocean of mobile data: Can you do it?

Mobile devices have quickly reached the top of the list as the most popular platform to browse the web on. Mobile phones are cheaper than purchasing a desktop (especially in developing countries who weren’t a part of the desktop dominated phase) and mobile devices are...

Excel tips and tricks for efficient data analysis

It’s an obvious, well-known fact that data and business go hand in hand. You can’t manage one without affecting the other. And whether you’re analyzing a client’s data or using your company’s data to make executive decisions, your tools have to be able to handle the...

How is predictive data shaping the auto industry

Predictive data is quickly changing the way that we work in a variety of industries, and the automotive world is no exception. From connected car production to inventory management, the collection and study of large amounts of data are quickly shaping how our cars are...