There are those who argue that, over the last two decades, we’ve moved from an oil-centric economy to a data-focused one. While this may seem like something of an exaggeration, it’s impossible to deny that data is playing an increasing role in our day-to-day life....
Analytics
Recent Articles
How do you draw accurate insights by cohort analytics?
Cohort Analysis has become one of the most favorite analytical tools with entrepreneurs lately. One can find quite a few entrepreneurs swearing by insights gathered from cohort analysis. Before we dive into how we are using it at our start-up, ThanksForTheHelp, let’s...
Top 10 technology trends predicted to reach adoption in 2019!
The tech experts at IEEE Computer Society, the world's premier organization of computing professionals, unveiled their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2019. “The predictions,...
Top 10 most beautiful data centers in the world [Infographic]
Every day, all major enterprises and small to medium-sized businesses (SMBs) accumulate volumes of data. From customer relationship management systems (CRM) to sensitive company files, more and more data is being created on a daily basis—around 2.5 quintillion bytes,...
8 best productivity hacks for data scientists and business analysts
What’s common between data scientists and business analysts? Both of them play with numbers. They’re both masters of calculations. They work parallelly to bring value to their respective industries. And the main objective of both professions is to grow business...
From random numbers to actionable intel: How to manage your data [Infographic]
The world is talking about data — the good aspects and the bad aspects. There are data breaches and data sharing. There are mistakes we’ve all made with our data and things we can do better with the information we share (and the information we don’t). But one thing...
Top 6 popular Cloud Services compared [Infographic]
Such is the range of cloud services now on offer that it can be difficult to determine which one is best, especially if you’re new to the world of cloud storage. The first step is to establish what you want to get out of using the cloud – do you simply want something...
Innovations and trends: How AI is improving predictive analytics
Over the last five years, big data has become one of the most valuable assets in the business. Although the process of gathering and storing large quantities of digital information has been around since the nineties, it’s only in recent years that it’s been put to...
7 interesting ways to utilize your website traffic data
You’ve created a website. You’ve put out some great content. And you’ve even gated some of it using a WordPress membership plugin. Now you’re actually ranking pretty well on Google and your organic traffic isn’t looking half-bad either. But what does any of that...
How embedded analytics can multiply revenue of your software business
Software vendors that want to grow to need more revenue, and profitable revenue at that. With many enterprises already driven by software applications, app vendors can look for more income by providing extensions of their software to add value that customers...
3 ways blockchain enhancing the practical applications of big data
Blockchain technology is the single most polarizing tech innovation in the market right now. Many industries are still undecided on whether blockchain technology will be an asset that will unlock new levels of value OR a threat that could potentially send them into...
Most companies still don’t understand big data and AI — and their potential?
For today’s business, leveraging the power of big data isn’t a nice option -- it’s a clear necessity. For nearly every industry, from communications to energy, architecture to real estate, the power of big data to provide intelligent insight can’t be overstated. The...
Think big data has nothing to do with small business? Think again
There is little doubt in anyone’s mind that big data is the key to business growth and success these days. This is exactly why over half of businesses have incorporated the futuristic technology into their daily practices. However, to SMBs, big data analytics still...
5 big challenges still facing the Internet of Things (IoT)
As the Internet of Things (IoT) continues to steer operations in the 21st century, numerous challenges are coming to light. While the IoT still has the potential to transform business for owners, employees and customers alike, those who already embrace this next-gen...
20 amazing women in AI, Machine Learning & Data Science
For a very long time, women working in the fields of science, technology, engineering and math were unwelcome and underappreciated. Take for example the story of Katherine Johnson and her colleagues, who made remarkable contributions to the early years of NASA’s space...
Using real time marketing & machine learning based Analytics to drive CVM
The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other algorithms/analytics that shape data are an imperative part of customer value management in a telecom company. With enhanced customer expectations, it is up to the ability...
Difference between data scientists, data engineers, statisticians & software engineers
Finding out the difference between data scientists, data engineers, software engineers, and statisticians can be confusing and complicated. While all of them are linked to data in a way, there is an underlying difference between the work they do and manage. The growth...
5 major challenges brands and marketing agencies face with data in 2018
The rapid pace of technological innovation and the sudden emergence of Big Data has left a lot of marketers feeling left behind. In less than a generation, the marketing industry has shifted in a way nearly unprecedented in its entire history. It has gone from a...
How colocation managers can forge their own path to success
As the business and commercial world expands to include more digital platforms and content, so will the data requirements and capabilities necessary to run the industry. It’s no surprise, then, that many businesses are focusing on deploying their own data center...
How to make it easier and cheaper to manage your enterprise data in AWS
Amazon Web Services (AWS) is currently the most widely used enterprise cloud data storage system, successfully competing against similar services from the likes of Microsoft and Google. In this article, we look at what AWS offers and outlines how enterprises can...
9 powerful Google Analytics tips for your eCommerce website
eCommerce opened the boundaries of traditional trade and enabled entrepreneurs to reach target audience anywhere in the world. It gave rise to the plethora of new businesses but also made everyone wonder – who is my average buyer and what do I know about this person?...
Feel lost in the digital world? Here's how to use data to boost customer experiance
The collection of data has grown into a substantial industry in its own right. But what too many small business owners don’t know is that big data can help them out, too — it’s not just for major corporations. But data is useless without a mission in mind — and what...
Biggest challenges startups and SMBs face with Big Data (And how to overcome them)
Big data has proven to be more than just a buzzword floating around the business-world. The industry has continued to grow at a rapid pace, and the global big data market is expected to hit over $40 billion in 2018. More and more companies in multiple sectors and...
7 data powered business tools that make big data more actionable
Big data is an incredibly useful platform for any business, big or small. It allows brands to delve deeper into the information and insights that fuel their products, services and processes. For example, you can use data collected on past product performance to make a...
Preventing sports injuries with wearable tech and data analysis
Watching professional sports is a classic pastime—most of us love to gather together and enjoy ourselves while united behind our favorite teams. Unfortunately, there is a major problem with the current state of sports worldwide: player injuries. Obviously, this is an...
Blockchain – A game changer in business technology?
Since its launch as the core technology of Bitcoin, blockchain stirred the minds of developers, marketers, and technicians. Other virtual currencies followed its pattern and as a result the total market value of virtual money exceeded 100 billion this summer. Company...
Interview with Rick Smolan on ‘The Human Face of Big Data’
Manu: Rick, can you tell us a bit about yourself? I saw in your TED talk that you used to be a photo journalist, so how did you get started on this journey? Rick Smolan: Yes, I was always very curious as a person so it's interesting that I'd end up in a job where I...
Interview with Rick Smolan on 'The Human Face of Big Data'
Manu: Rick, can you tell us a bit about yourself? I saw in your TED talk that you used to be a photo journalist, so how did you get started on this journey? Rick Smolan: Yes, I was always very curious as a person so it's interesting that I'd end up in a job where I...
Revive your eCommerce with the help of big data and predictive analytics
Understanding your customers and how they'll behave is one of the most important things every salesman is aware of. However, it can be much harder to understand their behavior for online businesses. Nevertheless, it's possible with the help of Predictive Analytics to...
Why small businesses need big data more than ever
The rise of mobile technology has created a multitude of new ways for businesses to interact with customers. Another defining feature of the digital age is the development of many powerful big data analytics tools. These two components — customer data and the tools to...
5 common myths all small businesses have about big data
It is evident that big data is a potential game changer for any business that wants to stay ahead of its competitors. For instance, companies that use big data provide better customer care services, more efficient targeted ads, and stronger business relationships than...
Choosing big data solution providers: What you need to know
You've probably heard that Big Data is "the new oil", or "the new natural resource", and it is not at all surprising. Big Data has the potential to add value to your business operations and provide you with powerful new insights to make better decisions. These days,...
Four cognitive biases that affect big data analysis
Data collection methods have evolved dramatically – especially with the ability to collect big data. The removal of human error by quantitatively logging information for statistical analysis improves the validity of the data collected, which intimates that whatever...
Five key components of effective data monetization strategy
Data monetization is not difficult. For example, companies have been selling their email lists (legally or otherwise) for years. If you have information that another company is willing to pay for, then data monetization is just a case of finding the right customers....
Data Monetization: What is it, and how to do it
There are very few financial firms that fully understand the value of their data. The information captured and stored by days/months/years worth of data is worth its weight in gold. It’s so valuable, in fact, that data breaches are often the target of hackers, looking...
Big data as a software will revolutionize the business world?
The cloud industry is evolving rapidly, offering every year innovative and more affordable solutions for companies and individuals. At the moment, one of the trending topics in the business technology world is the fusion of Software-as-a-Service systems with the use...
Three effective methods of data collection for market research
Data collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher. The success of marketing research is contingent on the integrity and relevance of the data. And to a high degree, the quality of the data...
Look at what you can do with these 4 excel reporting tools
Excel is a little like a bicycle: it’s useful enough, for short jaunts, but it's flawed start becoming obvious when tackling any large endeavors or when trying to bring anyone along for the journey. It’s a great program, but it simply wasn’t designed for the kind of...
Big data and cloud computing – challenges and opportunities
Big Data is an umbrella term which encompasses all sorts of data which exists today. From hospital records and digital data to the overwhelming amount of government paperwork which is archived - there is more to it than we officially know. You can’t categorize Big...
Data analytics can take you places that you can’t imagine
Analytics has been a well-known strategy to identify opportunities, streamline work, and take decisions. Almost all businesses in some form or other make use of analytics. The scheduled annual appraisals in a company is a simple example of analytics usage. While usage...
Three benefits of tracking employee data for your business
Employee data tracking—sounds like a lot of extra work, right? How do you keep tabs on employee data for more productivity, better bookkeeping, and safer employees? Your employees generate a lot of data and using data tools for your business just makes sense. There...
Top 5 industries leading the way in IoT integration
With connected smart devices expecting to number in the billions over the next few years, the Internet of Things is becoming a major factor in consumer expectations and business planning. The IoT is impacting our lives more than you may realize. The following list was...
GDPR: 5 questions data-driven companies should ask to manage risks and reputation
Data is rapidly becoming the lifeblood of the global economy. In the world of Big Data and artificial intelligence, data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line...
How to use customer data to improve live chat experience
Live chat is one of the best means of communicating with your customer. After all, if there is a user surfing on your website, odds are that he is at least thinking of buying your product or service. Live chat is a way of nudging him from his current state of...
Diving into an ocean of mobile data: Can you do it?
Mobile devices have quickly reached the top of the list as the most popular platform to browse the web on. Mobile phones are cheaper than purchasing a desktop (especially in developing countries who weren’t a part of the desktop dominated phase) and mobile devices are...
Excel tips and tricks for efficient data analysis
It’s an obvious, well-known fact that data and business go hand in hand. You can’t manage one without affecting the other. And whether you’re analyzing a client’s data or using your company’s data to make executive decisions, your tools have to be able to handle the...
Using big data to understand customers’ behavior and increase the business profits
Marketers and big data have something in common: both of them share a profound desire to discover as much as possible about their target audience. However, unlike some marketers, big data can virtually answer any question one could have about the ways to increase...
Top 3 server storage companies to keep your data safe at a bargain price
Digital information has been replacing its physical counterpart at a rapid rate. Maybe it's the allure of an endless network of internet users or perhaps the virtual and weightlessness inventory that draw in the number of online content creators to it. Whatever the...
How to recover data from corrupt Elasticsearch Indices in 3 simple steps
Elasticsearch is a popular big data search engine based on Apache Lucene and it does not really need a big introduction because of its popularity. This blog will try to answer your questions regarding data recovery in case you have a corrupt index. While it is not...
How is predictive data shaping the auto industry
Predictive data is quickly changing the way that we work in a variety of industries, and the automotive world is no exception. From connected car production to inventory management, the collection and study of large amounts of data are quickly shaping how our cars are...