Knowing and understanding your customers so the right product can be presented and sold to them in the appropriate way is the route to overall business success. Thanks to advances in tech and ever more sophisticated marketing techniques it’s possible to gain much...
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just...
Personalization on an eCommerce website is not unusual in today’s consumer-driven world. Customers want brands to know them; to offer products that fit in with their own needs and preferences. They want to have the same kind of experience as shopping at a store...
As a college student, I have many places I need to be. Between my college classes, my dorm, restaurants, concerts, my family home, grocery stores, friends' apartments, meetings, hiking trails, local events, coffee shops, hot springs, sports games and an internship, I...
Recently, I had an interview with Yamini Bhat, CEO of Vymo, an AI-enabled Personal Assistant for sales professionals. Vymo grabbed the eyeballs recently when it was selected from 128 applications across 28 countries to participate in Bangkok Bank's accelerator program...
ZOE is the world's first virtual personal cruise assistant, powered by AI and developed in partnership with HARMAN and Samsung Electronics to enrich the cruise vacation. ZOE is a voice-enabled AI artificial intelligence (AI) tool found in every stateroom and can speak...
Vijaya Kumar Ivaturi (known as IVK) is the co-founder and CTO of Crayon Data, a big data & AI product company at Singapore with a development center in Chennai. He has been with ICT industry for the last 30 years and is one of the leading experts in innovation...
Big data is a top trending buzzword. But, unlike overused buzzwords such as ‘omnichannel marketing’ or ‘growth hacking’, big data is very underhyped. According to IBM, 62% of retailers report that the use of big data is giving them a serious competitive advantage....
Buyer personas are often undervalued in the marketing world — especially when it comes to smaller businesses. In actuality, buyer personas are integral to understanding your customers and how your product or service benefits them. They act as ways to humanize and...
When California-based marketing software company, Marketo, conducted a survey in US, UK, France, Germany, and Australia in 2015, the results placed beyond any doubt the need for a change in marketing strategy. Random generic messages simply didn’t work for more than...
Big data is a strong currency in today’s climate in Canada, with companies and brands desperate to utilize it to streamline their own operations and save on costs, while delivering the optimum service. So it's an important aspect of nearly every single sector –...
I recently interviewed Nitin Chugh, Country Head – Digital Banking at HDFC Bank Limited, and we discussed some hot topics in banking industry today: digital transformation, personalization, AI & machine learning, blockchain etc. HDFC Bank is an acknowledged...
Gazing into the customer’s mind has never been more accessible, and retail companies are taking notice of this and acting up. Big Data is a modern crystal ball which can help eCommerce actors make the most of their offer, pinpoint their niche with high accuracy and...
Its your weekend, and that favourite haunt is tempting for the weekly brunch, you settle down and order, prefer a certain cool track to suit your mood and ambience as you unwind and so on, you have left enough reasons for Crayon Data - a five-year-old Singapore based...
Today’s millennials expect a range of services, on their phones or tablets. All at the click of a button, while being on the move. Clearly, the world is going completely mobile. A significant demographic for the banking industry is that nearly 65 percent of India’s...
Consider this scenario. You are planning to holiday at the Dead Sea. You search the internet for information on flights and hotels around the area, sift through travel blogs and watch countless YouTube videos, posted by the more enterprising holidaymakers. You then...
Companies are learning how to unlock the value of their customers’ personal data through the use of tools like chatbots and interactive customer service experiences, personalized recommendations, and customized credit offers. From corporate offices to hospital...
What makes a good app? This is the question that application developers have been trying to answer for quite a few years now. The technical component of the process has been in a constant upgrade, which has actually led to a major breakthrough for the non-technical...
![Top 5 ways chatbots transform the financial industry [Infographic]](https://www.crayondata.com/wp-content/uploads/2017/04/artificial-intelligence-3-1.jpg)
Chatbots are taking over the world. Banks have started investing in this intelligent chatty friend, to make their customer conversations easier and more efficient. Human – human to human- machine? …. Better? Safer? Faster? What are chatbots? Chatbots are programs that...
Nowadays, more and more digital marketers are adopting a personalized approach for reaching their customers. They look to addresses individual concerns and start an email campaign with a personal tone. Before you do the same, it's best to know the benefits and...
Journey Science, being derived from connected data from different customer activities, has become pivotal for the telecommunications industry, providing the means to drastically improve the customer experience and retention. It has the ability to link together...
![10 amazing facts about personalization and data [Infographic]](https://www.crayondata.com/wp-content/uploads/2016/12/digitilization-representaion-1.jpg)
Personalization is the practice of dynamically tailoring a service or a product to the wants and needs of each user/customer. It is commonly used to enhance customer service and is sometimes referred to as one-to-one marketing. It is a key element in all recommender...
By 1994 the web has come to our doors bringing the power of the online world at our doorsteps. Suddenly there was a way to buy things directly and efficiently online. Then came eBay and Amazon in 1995....... Amazon started as bookstore and eBay as the marketplace for...
According to a popular belief, banks and big banking corporations rule the world – they deliver all the funds where they are needed, handle large transactions, choose who to support, and, ultimately, decide what the world is going to look like in the future. However,...
Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers. However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by. Research by Access Development reported that 79% of customers would...
An overdue evolution is happening in travel search, especially in the hotel sector. Doesn’t searching for a “hotel in downtown Miami” seem archaic when the travel industry has so much more information to work with? For instance, it’s entirely possible to search for...
For decades now, banks have been able to retain their customers through traditional channels. However, recent shifts in the industry are threatening this historically stable customer base. Today’s consumer is used to engaging with retailers and expects his needs to be...
Technologies like big data analytics, digital personalization, and marketing tech have gone from early-adopter novelties, to main stream essentials. It's therefore no secret that the banking landscape has changed dramatically over the past few years. 30 interesting...
We, as customers have always wanted personalized services, whether we are buying something from a store or checking into a hotel for a stay. Services that satisfy our unique taste would make our life easier and save a lot of time. Apparently, companies have begun to...
According to Google Trends, in 2011, when the hype of big data had just begun. In 2015, the hype still exists, but big data has evolved beyond the hype! Companies are using big data to generate profits and receive insights about their consumers. Even companies in...
1. What role do you see digital initiatives play as the banking industry is increasingly shifting from commodity banking to that of personalized, customer services? How are such e-initiatives changing the playing field? All the technology led changes in banking-the...
Brian Clifton PhD is internationally recognized as a Google Analytics expert, renowned author, measurement strategist and advisor. His best seller Advanced Web metrics With Google Analytics is considered to be the bible of Google Analytics. His second book Successful...
With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. IDC, a market research firm, forecasts a 44-fold increase in data volume between2009 to 2020. This explosion in data volumes is mainly due to the increase in the...
Consider a typical decision – you have just arrived in a new city after a 6 hour flight, it’s 6.30 PM and you want to get a decent vegetarian meal. What do you do?You fire up Google, search for good restaurants in that city, and filter them by type, price, location...
Over the past few years, Big Data has transformed the way the hospitality, travel and tourism sector (HTT) functions. It has lodged a new dimension of customer care in HTT by opening up mind-boggling possibilities — spurring a ‘paradigm shift’ from simply viewing...
For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by online shopping. By cultivating mountains of rich customer data, online retailers had the upper hand. Every action and...
Around 15 years ago, the defining problem of the Internet age was how I find the information I need? This gave birth to search engines and Google’s great vision of “organizing the world’s information”. A decade later, as Google continues to improve its search with...
Around 15 years ago, the defining problem of the Internet age was how I find the information I need? This gave birth to search engines and Google’s great vision of “organizing the world’s information”. A decade later, as Google continues to improve its search with...
Around 15 years ago, the defining problem of the Internet age was how I find the information I need? This gave birth to search engines and Google’s great vision of “organizing the world’s information”. A decade later, as Google continues to improve its search with...
Big Data has been a hot topic for the past couple years, and now it's about to get personal. Companies recognize the massive amount of customer data at their disposal, but it's becoming more important than ever to more effectively collect and analyze this data to...
If you aren’t incorporating Big Data into your email strategy this year, it’s high time to get started. According to ExactTarget’s 2014 State of Marketing survey, collecting, measuring and using behavior-based data is one of the top three most common priorities in the...
Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web. For marketers planning their 2014 priorities, it's a...
Recommendation engines are arguably one of the trendiest uses of data science in startups today. How many new apps have you heard of that claim to "learn your tastes"? However, recommendations engines are widely misunderstood both in terms of what is involved in...