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Digital Personalization

Arvind Lakshminarayanan
Posted by Arvind Lakshminarayanan
January 22, 2019

Interview with Vijaya Kumar Ivaturi on technology & digital customer experience

Vijaya Kumar Ivaturi (known as IVK) is the co-founder and CTO of Crayon Data, a big data & AI product company at Singapore with...

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Victoria Greene
Posted by Victoria Greene
October 11, 2018

Top 7 examples of big data retail personalization

Big data is a top trending buzzword. But, unlike overused buzzwords such as ‘omnichannel marketing’ or ‘growth hacking’, big data is very underhyped. According...

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Arvind Lakshminarayanan
Posted by Arvind Lakshminarayanan
July 25, 2018

Using buyer personas in prospect generation and retention

Buyer personas are often undervalued in the marketing world — especially when it comes to smaller businesses. In actuality, buyer personas are integral to...

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Sarah Loise
Posted by Sarah Loise
May 1, 2018

Main components of hyper personalized marketing

When California-based marketing software company, Marketo, conducted a survey in US, UK, France, Germany, and Australia in 2015, the results placed beyond any doubt...

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Megan Mary Jane
Posted by Megan Mary Jane
April 17, 2018

Personalization in online casinos - Using the power of big data

Big data is a strong currency in today’s climate in Canada, with companies and brands desperate to utilize it to streamline their own operations...

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Baiju NT
Posted by Baiju NT
February 20, 2018

Interview with Nitin Chugh on personalization & digital transformation in banks

I recently interviewed Nitin Chugh, Country Head – Digital Banking at HDFC Bank Limited, and we discussed some hot topics in banking industry today:...

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