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The changing OTT landscape in a COVID-19 impacted world

The indefinite lockdown due to the continuing spread of COVID-19 has been frustrating.  With negative news all around and limited access to entertainment avenues, consumers are slowly turning towards over-the-top (OTT) platforms.   
80% of Indian consumers have stated that they plan to invest more than they usually do, on at-homeentertainment.  Similar intent to spend as much or more, is seen across countries such as the United Kingdom (88%), France (82%), Spain (86%) and UAE (74%). For more info, refer to the graphs below.

This article was originally published on the maya.ai website. You can read the full article here.

Author avatar
Rajesh Dutta

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