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Crayon Data in the HFS Hot Vendors Compendium 2018-2021

Date: October 31, 2021

Source: HFS Research

The HFS Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the HFS OneOffice. HFS analysts speak with numerous exciting startups and emerging players and designate a select group as the HFS Hot Vendors based on their offerings’ distinctiveness, ecosystem robustness, client impact, financial position, and impact in our OneOffice Framework.

This document includes an A-Z of those featured in our quarterly HFS Hot Vendor reports since inception in Q1 2018 right up to Q3 2021.

Crayon Data features under the ‘AI, Smart Analytics, Digital Associates’ and ‘Business Services’ segments.

Here’s what they had to say:

HFS sees Crayon Data as a promising startup working hard to help its clients craft digitally driven marketing campaigns, underpinned by data. Our research has consistently found that improving data integration and quality and enabling scalability and growth rank high in driving organizations’ digital business initiatives.

These two factors are intrinsically linked as data is the cornerstone of growth—leveraging data to generate insights for improving customer-centricity and operational efficiency can fuel the enterprise transformation most companies seek.

Another high-ranking factor is the need for gathering new sources of customer data, which can help businesses anticipate customer needs. Crayon Data is hitting on all these notes with maya.ai, its personalization platform—making tangible use of big data, anticipating customer needs and tastes to offer relevant and personalized experiences, and tying in well to the transformation needs of the key industry verticals it
serves.

Read the full report here.

Author avatar
Susanna Myrtle Lazarus

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