It’s a no-brainer that 2020 has not been the best year of our lives and has successfully altered all of our lives in various ways. The pandemic has changed a lot of things for us and one of the big impacts that it had was the shift of things to online platforms. Schools have shifted to online classes; offices have shifted to a ‘work from home’ structure and businesses are no exception. A lot of businesses have prioritized their online presence more.
As the new year came so did the optimism of people towards online business. This sudden shift towards the online realm has boosted service offered by digital marketing company in recent times and a great number of businesses are opting for it. As everything in this world evolved, so did digital marketing. Digital marketing is now looking towards futuristic trends that have a lot of potential than the traditional ways of marketing.
Here are some of the digital marketing trends for 2021.
Voice Search
If you have used the voice search option for searching for anything online, try it out now. This technology seems magical and is indeed the future of fast and easy search options. In today’s world, multitasking is what everyone prefers and voice search enables you to do exactly that as it doesn’t require both hands to type in what you are looking for.
It is a technology that is so easy and convenient to use that all the big companies are after it and are using it in their apps. A good example of this technology is Apple’s Siri and Google’s Voice Assistant. These applications can operate your phone just by using your voice commands. This technology has been deployed on various devices like mobile phones, tablets, laptops, and personal computers. If you want your business to step to the next level, then you should also incorporate a voice search feature in it.
Shoppable Posts
We all know the power as well as the importance of social media for a business, but things have changed lately. Social media is not just a platform to promote your business; it has become a marketplace too. Now you can add a link to your post to promote your product and just by clicking on it, the user will be directed to your website where the product is for sale. This is a very direct approach for the sale of your product, which cuts down the time that the user has to spend to land on specific web page that sells your particular product. Various social media platforms like Facebook, YouTube, Instagram, and Pinterest have been using this feature to maximize the potential of increasing a business’ eCommerce presence as well as their sale.
Use of Chatbots
We are pretty sure that you would have encountered a chatbot at least once when you surf through a website. In case you are not aware what it is, a chat box appears all of a sudden on the right bottom corner of the screen, which is nothing but the chatbot. Chances are you might have found it a bit annoying, but the truth is that it is extremely useful and can help you to get things done fast.
It is a very tough job to provide customer care assistance to every query, which is why chatbots can be of great help for businesses. It creates a sense of real-life conversation to solve customers’ problems using a set of pre-determined answers that are generally asked by customers. This solution is adopted by almost every other e-commerce business that doesn’t want to spend a lot of money by establishing a call centre for solving a customer problem. If you hire digital marketing services in Mumbai, Delhi, Bengaluru or other cities, these professionals would also advise you to incorporate it. Thus, if you too want to save money as well as hassles, then make sure to take advantage of this technology for your business.
Video Content
Small videos, as content, are all set to become one of the best ways to grab your customer’s attention without spending a huge sum of money. This pandemic has taught us the importance of video format as a source of entertainment as well as marketing. This format is being adopted by almost all the big platforms such as Facebook, Instagram, Twitter, and YouTube. They all have a feature where users can post 15-second videos to promote their business or profile.
Digital marketing agencies around the globe have already started taking advantage of this feature and are making good progress too. To know the extent of success that this format has achieved, all you need to do is search for TikTok and you’ll come to know how many people have started using this format, which is short, on point, and does the work too.
So, this is our list of trends that are going to rule the digital marketing scene of 2021. The faster you act on it, the better results you are going to get from it, so act fast to stay on the game as a strong contender. These tips, when applied properly, can do wonders for your business.
