What is the most exciting thing you’ve learned?
I feel like my journey at Crayon is one gigantic learning curve. I’m constantly learning something new. When I first joined in 2018, I had to forget everything I’d known about writing. Then relearn how to write within a limited number of words and characters. It took a while to shake-off my literature student’s instinct to cram too many words into a sentence. But I eventually got there. Now, I look at super long sentences and shudder. (Yes, I cringed at the next one. It was unavoidable.)
I also picked up a little bit of WordPress, basics of design with Canva, video scripting, the inner workings of social media, and content performance tracking for different platforms. And my carrom skills have definitely improved thanks to the occasional post-lunch sessions we had in the office.
How do you get to exercise your creativity in your role?
In the storytelling! Our message as an AI and big data company is simple. However, our story is not. What we do, and how we do it is a far more complex message. Sharing that message clearly, without sounding boring, unoriginal or ‘salesy’, is not easy. Especially when you’re limited by the kind of channels you employ, and the number of words you’re allowed to use. In order to do to tell our story effectively, I often must think outside the box (as does the rest of the marketing team).
What kind of support do you receive from the marketing team and the wider company?
I collaborate with Crayons across different teams. I might help create product related content for the website, social media and blogs, but the underlining data and material for it comes from sales engineering and product teams. While I write a lot of the content, what truly makes it shine is the design work done by our graphic artists. Subsequently, I know how the content pieces perform on different platforms with the help of the digital marketing team. Everyone brings something different to the table, and cross team collaborations are a great opportunity to learn. If you ever hit a roadblock, all you need to do is reach out. There’s always someone willing to lend a hand.
What is it like working with Crayons?
I’d have to say it’s a mixed bag. Working with Crayons can be a very fun, sometimes chaotic experience. Especially since we moved to working from home. At times it can be challenging too. But where’s the fun in a job done too easily?
More than work though, I love the sense of community we share. Spending time outside of work, with some of the people I’ve met here, has led to some amazing memories. I can’t wait to meet them again once the lockdowns are done.