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Good algorithms should augment, not control, lives | John Kim, Expedia (Part 2‪)‬

As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how organizations are hiring more from entrepreneurship schools, than data and computer science.

John Kim is the President of Platform & Marketplaces at Expedia Group.  Essentially, he controls the brain behind Expedia. In this episode, Suresh and John talk about creating AI for everyday use cases with the enormous amounts of data we are generating today.

Listen to this episode to hear Suresh and John talk about:
1. The rise of brands investing in differentiation
2. How the role of managers have transformed as a result of big data
3. Obstacles that traditional companies are facing in this new age of AI

About Slaves to the Algo

Whether we know it or not, like it or not, our lives have been taken over by algorithms. Join two-time entrepreneur and AI evangelist Suresh Shankar, as he talks to leading experts in various fields to understand how they are using or being used by algorithms in their personal and professional lives. Each episode highlights how businesses can leverage the power of data in their strategy to stay relevant in this new age of AI. Slaves to the Algo is brought to you by Crayon Data, a Singapore-based AI and big-data startup.

Suresh Shankar is the founder and CEO of Crayon Data, a leading AI and big data start-up based in Singapore. Crayon Data’s flagship platform, maya.ai, is the AI platform powering the age of relevance.

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Author avatar
Dhanya Nageswaran

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