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Media: The impact of high definition and managing Big Data

The Media and Entertainment (M&E) industry not only manages big data every day, it has been dealing with it longer than most other industries. In the last decade, M&E has made a mass migration to digital media formats for audio and video capture, production, delivery, and archive – not just for new content, but also for older, celluloid content to protect it from deterioration and loss, and support contemporary broadcasting technology.

The explosive growth of digital M&E content is now a global phenomenon, with content that is created, edited, transcoded, and broadcast by thousands of industry participants, large and small, all over the world. These participants include film production companies, post-production houses, TV stations, film broadcasters, video streaming service providers, gaming companies, and Internet media providers.

According to a recent ESG research report, M&E data is growing at 31 per centannually, compared with 24 per centin other industries.1 On average, organizations in the M&E sector also allocate at least 30 per centof their overall IT budgets to storage, an investment that is consistently higher than in other industries.

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Author avatar
Arvind Lakshminarayanan

Arvind is the editor-in-chief of Big Data Made Simple. He is also a content specialist at Crayon Data.

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