Customer Lifecycle : Activate Customers
Activate the next best category for customers
The hurdle
Banks need to identify the best category to recommend offers to customers already active in one category
The maya.ai solution
Using maya.ai’s collaborative filtering algorithms, banks can
- Identify affinities and similarities between two merchants
- Rank merchants by TasteMatch scores at a category level
- Get a roadmap on the next best activation category for any given customer
- Allow portfolio managers to optimize resources to maximize ROI
Customer proof
For leading bank in Singapore
Travel
Was identified as the next best category for 17% of premium dining customers