Customer Lifecycle : Activate Customers
Analyze dark data to understand and activate dormant customers
The hurdle
Banks need to activate dormant and inactive customer segments
The maya.ai solution
Using maya.ai’s multiple proprietary algorithms, banks can
- Analyze dark data of inactive customers
- Identify active customers with similar tastes and attributes
- Personalize offer recommendations to dormant customers
Customer proof
For leading bank in Singapore
~22% activated
of dormant customer base
vs
9% contribution
to overall incremental spends