Customer Lifecycle: Engage Customers
Boost offer utilization with personalized email campaigns
The hurdle
Banks with limited offer portfolios do not cater to customer tastes based on their card transactions
The maya.ai solution
maya.ai helps banks launch personalized campaigns that
maya.ai helps banks launch personalized campaigns that
- Notifies customers on offers best suited for them, based on their taste and past behavior
- Feature e-mails with personalized subject lines, and widgets with 3 to 5 relevant lifestyle offers
- Recommends offer acquisition from merchants with high affinity to the banks’ customer base
- Improve the quality of recommendations
Customer proof
For leading bank in Singapore
4.8% utilization
of personalized offers
vs
0.22% utilization
of non-personalized offers