Case studies : Middle East – Banking
Building a personalized lifestyle marketplace for a leading Islamic Bank in the Middle East
The challenge
Card holders did not find the existing offer pages relevant. >70% of active card holders don’t use bank offers. Merchants were not seeing any traction. 50% – 65% Merchants had no redemptions
The
magic of
maya.ai
Crayon is building a personalized lifestyle marketplace – Bazaar to drive AI-led commerce for the Bank
Merchants get relevant traffic, the ability to size opportunities, onboard offers, target customers and track spends on Merchant Studio
Bank gets a scalable supply of offers (Dining: 300 Travel: 2.5M+, Retail: 3500, Luxury: 400)
Expected to go live in H1 22
Consumers get personalized discovery to fulfilment journeys on Bazaar App
The results
1.1 Mn USD (7.2%)
Estimated affiliate income by year 1