Case studies : India – Banking
Drives portfolio growth with personalized campaigns for a leading global bank in India
The challenge
The bank had an insignificant pool of lifestyle offers (6% of total credit card spends). They found it difficult to identify relevant merchants for offer acquisition and deliver personalized campaigns
The
magic of
maya.ai
Suggested relevant merchants for offer acquisition
Created personalized fortnightly campaigns delivered through email and SMS
The results
~1.8% lift
In offer spends over 3 months
468 K USD (5.6%)
Annualized incremental spends
4.4% test vs. 0.4% control
Increase in campaign response rate