Case studies : India – Cards
Drives portfolio growth with personalized campaigns for India’s largest credit card issuer
The challenge
The enterprise had difficulty personalizing their campaigns and other marketing communication. They needed to activate dormant customers in specific categories, and the overall portfolio, and reduce the high TAT on their campaigns
The
magic of
maya.ai
Created personalised campaigns, including campaigns for category-wise customer activation
Choice API widget integrated with the bank’s homepage and netbanking logout page
The results
200 Mn USD (6%)
Actual attribution spends
20%
Increased click rates
~7%
Increased campaign spends
In the Travel category
3% test vs. 2% control
Customer activation rate
100 Mn USD
Attribution spends