Case studies : Middle East – Cards
Drives portfolio growth with personalized campaigns for a leading global card issuer in the Middle East
The challenge
The enterprise had difficulty activating dormant customers. Campaigns were not personalized, with high TAT. They also needed to add more external merchants to their portfolio and identify relevant ones for offer acquisition
The
magic of
maya.ai
Identified external merchants to on-board, as well as ones for offer acquisition
Sent personalized campaigns with two key objectives (stimulate spends and reduce dormancy)
Reduced campaign execution TAT by automating the execution system with Salesforce integration
The results
~16.4 Mn USD (6.2%)
Annualized incremental spends
10% test vs 7.5% control
Customer activation rate
20 hours vs 2 hours
Campaign execution time